- 6 November 2013, 17:00 in Digital Marketing

Mapping the Multimedia Plan: How to use Digital to Combine Reach with Impact

In the fragmented media world, advertisers are presented with a multitude of choices. It can be a challenge to understand how to strike the right balance between delivering sufficient reach for a campaign to make an impact, and targeting messages to the most receptive consumers.

Often, the focus is on using multiple channels to deliver incremental reach. However, on a plan which already features high reach TV – which the majority...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 5 November 2013, 08:00 in Digital Marketing

Trust and Transparency: Tackling Fake Reviews Head-On

It’s all kicking off across the pond. In New York, 19 companies have been caught...


- 4 November 2013, 13:00 in Digital Marketing

Digital Marketing Magazine Asks: Nick James

With just over 3 weeks to go before the Digital Marketing Show I caught up with the Show's Producer, Nick James, to ask a few questions. What are you...

- 1 November 2013, 17:00 in Digital Marketing

Have you Outgrown your Website?

Do you remember your favourite jumper as a teenager? Perhaps it was really in fashion at the time or just the perfect colour? What happened to it?...

- 31 October 2013, 17:30 in Digital Marketing

Three Scariest Digital Marketing Campaigns

Okay, so this might be a list of some of the worst digital marketing campaigns. But who can resist a Halloween related article on the day itself? And...

- 31 October 2013, 17:00 in Digital Marketing

10 Scary Facts about Digital Marketing

The Digital Marketing Show is taking place for the marketing professionals that might find the world of digital intimidating. There’s so much...

- 31 October 2013, 13:00 in Digital Marketing

10 Top Tips for Making Sure Your Website Has All the Bases Covered

People in the service industry have always preached the customer is king. This dictum holds even greater weight in the era of e-commerce, social...

- 30 October 2013, 17:30 in Digital Marketing

Talking in Tongues � Culture, Language and Global Digital Marketing

Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and...

- 28 October 2013, 17:00 in Digital Marketing

Are Poor Instruction Manuals Affecting Your Sales?

Whether you sell to businesses (B2B) or consumers (B2C), this time of the year is extremely hectic. People are easily distracted by the latest...

- 28 October 2013, 08:00 in Digital Marketing

50 Shades of Digital Marketing

Spoiler alert *This contains no dodgy erotic monotonous narrative* This week I caught up with one of the editors of the '50 Shades of Digital...

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