- 16 May 2019, 08:45 in Trust

How marketers can build trust with customers

As author Frank Sonnenberg explained, “Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.” In today’s social media savvy world of always on news and rapid social sharing, never before has this sentiment meant so much to brand marketers. Not least because - once they have established trust - they will have to constantly work at it for it to remain...

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