- 19 January 2017, 07:30 in Search

Why Voice Search Should be Top of your Digital Agenda for 2017

In the digital marketing world, voice search has been on our radar for a number of years, following Apple’s launch of its first virtual assistant ‘Siri’ in October 2011.

Originally co-founded by Tom Gruber, Siri was designed to enable users to hold ‘conversations’ with the internet, highlighting both its level of intelligence and sophistication.

Today this creation has grown into a day-to-day phenomenon, with a recent study confirming that an estimated 61%...

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