- 17 August 2017, 08:30 in Search

How Can Brands Benefit From the Rise of Social Search?

I asked a room full of marketers the other day, “do you have a search strategy” and as you’d expect, the answer was 100% yes. I then asked the same people “do you have a social search strategy”. Interestingly, over 90% said no and asked what it was. I’m not surprised by that answer; social search has been lurking around the periphery of digital marketing for the last few years.

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- 14 June 2017, 08:00 in Search

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There's no escaping it: your prospective global customers are increasingly heading online to find what they want and you must meet them there, on...

- 24 May 2017, 07:30 in Search

Semantic SEO: Can you Afford to Ignore it?

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- 19 May 2017, 07:30 in Search

How Advances in Search are Forcing Marketers to Rethink Digital Strategy

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- 18 May 2017, 07:30 in Search

SEO? You Need to Start Thinking about ASO too

We’re all familiar with SEO, but these days, you also need to be thinking about ASO (App Store Optimisation) in order to drive users to your...

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