- 15 May 2018, 08:00 in Content

7 Steps to Successful Branded Content

For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at the receiving end of fake news and untrusted content pushed out through social media.

Consumers have become more cautious and selective about the content they consume, but new research shows they are still receptive to branded content - as long as the content reflects their personality type and is delivered in...

Keep Reading...

- 21 June 2018, 11:50 in GDPR

One month in: marketing under the GDPR

Marketing is all about knowing your customer, but how are executives managing this amid the...

- 19 April 2018, 08:00 in Content

Why Spring is the Time for Optimism and Creativity in Video

Spring is a time for renewal. Cleaning out the dusty corners, shaking out the covers....

- 27 February 2018, 08:00 in Content

Consumers Shunning Personalised Content

As brands continue to focus in 2018 on how they can use customer data to deliver personalised messages to shoppers, new research from marketing...

- 23 January 2018, 08:00 in Content

Podcast Marketing Comes of Age in 2017

2017 was something of a coming of age year for podcasting in the UK. The medium is already well established in the US, during which time we have been...

- 17 January 2018, 08:00 in Content

The Power of a Picture

They say a ‘picture says a thousand words’ and in many ways, this is true. One image can depict exactly what we need to know without...

- 18 December 2017, 08:00 in Content

The Content Revolution: Why Changing Trends are Transforming Digital Marketing Leadership

There has been a huge shift in the notion of ‘content’ in recent years. No longer simply a line on somebody’s to-do list, content...

- 14 December 2017, 08:00 in Content

What will 2018, the Year of Artificial Intelligence, Bring to the World of Online Marketing?

Imagine if, 15 years ago, someone had told you that you would sit in your office talking to a small screen. What if they told you that it was the...

- 7 December 2017, 08:00 in Content

Vlogging for a Better Future

Video and vlogging as a format is used very differently among UK brands, some more successfully than others. Argos have their #GetItNow hashtag and...

- 2 October 2017, 07:30 in Content

The 5 Most Common Content Marketing Mistakes (and How to Fix Them)

The production of content is increasing rapidly. Some 79% of marketers intend to produce more content in 2017 than they did last year. But this...

- 27 September 2017, 08:30 in Content

Getting Started with Content Marketing

Content marketing is all about storytelling and let's face it, we’ve been doing this since we started to speak. Good storytelling...

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