- 18 January 2017, 07:30 in Content

CDNs Are Not Just for Christmas

Digital marketers can benefit from deploying a content delivery network (CDN), an effective tool that absorbs the shock of peak online traffic to websites. Naturally, during the festive season streaming platforms, broadcasters, financial services, gaming and e-commerce sites witnessed a spike in traffic. While conventional wisdom may be to strip down websites so they load faster, the need for digital marketers to differentiate their customer experience means sites need to...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 29 November 2016, 07:30 in Content

6 Ways to Optimise your Content for the Web Reader

Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper...

- 28 November 2016, 09:30 in Content

Print vs. Digital

The decline of print circulation within newspapers and magazines shouldn’t come as a surprise to those who have been paying attention over the...

- 11 November 2016, 08:00 in Content

Redefining Recruitment in Content Marketing: An Industry in Infancy

The UK content marketing industry is evolving so fast that clients and agencies are struggling to keep pace with the changing demands for skills,...

- 10 November 2016, 07:30 in Content

Integrated Live: Why Content Marketers Should be Embracing Content Curation

Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out for their brand. With an always-on...

- 9 November 2016, 08:30 in Content

Integrated Live: Why Content Marketing is so Important for Modern Day Recruiters

Unless you’ve got a big marketing budget, raising awareness of your brand is likely to be considered one of your toughest challenges. We all...

- 8 November 2016, 09:00 in Content

Is There a Better Way to Produce Quality Content

Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to...

- 4 November 2016, 09:00 in Content

Editors are the Future of Branded Content

The quality of content a brand produces has never been more important. Static campaigns are being drowned out in a sea of video, feeds, social...

- 2 November 2016, 08:30 in Content

Integrated Live: Content - The Next Generation

The battle for consumer attention is on, and the playing field is changing. Traditional marketing methods just don’t cut the mustard with an...

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