Content king

- 27 April 2017, 08:30 in Content

Branded Content is Forgotten by 80% of Consumers

The vast majority of consumers remember information presented in branded content for just three days, according to research from Prezi. Eighty per cent said they forget most of the information three days later, while over half said they can't remember a single thing. 

The Science of Attention report found that the key to engaging a millennial audience is to have a conversation with them, whether online or in person. Seven in ten 16-24 year...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 26 April 2017, 07:30 in Content

How Brands are Attacking Content and Commerce

Changing customer expectations are transforming the game for marketers and merchandisers, as integrated content and commerce becomes the new status...

- 12 April 2017, 07:30 in Content

The Content Funnel: Targeting Customers with the Right Content at the Right Time

The Content Marketing Institute recently revealed that - despite more than three quarters (76%) of B2C marketers reporting that they have implemented...

- 6 April 2017, 08:00 in Content

Gap in Content Understanding as Budgets Soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an...

- 30 March 2017, 08:30 in Content

Publishers - The Future May be Programmatic, but You Do Have Other Options

Programmatic advertising technology, which automates the trading of digital ad inventory, continues to assert itself over the digital advertising...

- 29 March 2017, 08:00 in Content

4 Reasons Why Personalised Content Marketing is the Way to Go

In a day and age where traditional means of advertisements are failing, and social media is ever-growing, content marketing seems to be the way to go...

- 15 March 2017, 09:30 in Content

How to Manage Stakeholders to Create Better Content

One of the toughest challenges faced by content producers is managing the needs of multiple stakeholders – often with conflicting requirements....

- 15 March 2017, 08:30 in Content

Engaged Printing - Published Books vs E-Publishing

In an increasingly digitised age, there is frequent debate over the relevance of printed books, magazines, newspapers, marketing materials —...

- 14 March 2017, 08:00 in Content

What Makes Content for Mobile so Unique?

Mobile represents around 65% of digital media time, while desktops are becoming a secondary touch point for more digital users. We can no longer...

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