- 13 March 2020, 11:03 in Content

Coronavirus Crisis Communications – Hear How Top Employers Are Reaching Their Workforce


As the Coronavirus outbreak spreads across the world, notably affecting countries that represent 40 percent of the global economy, businesses are scrambling to respond to the pandemic. Massive operational changes are starting to come into effect, including closing affected sites, halting all company travel, and cancelling or postponing major events. Given this response, the most important thing an organisation can focus on during a crisis like COVID-19 is putting...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 3 February 2020, 06:30 in Content

With great analytics, comes great content

When companies deliver bad content, the results can be disastrous. Take, for example, Pepsi’s Kendall...


- 5 July 2018, 08:00 in Content

Why Content is Key to your Digital Marketing Strategy

According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean? It means that...

- 15 May 2018, 08:00 in Content

7 Steps to Successful Branded Content

For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at the...

- 19 April 2018, 08:00 in Content

Why Spring is the Time for Optimism and Creativity in Video

Spring is a time for renewal. Cleaning out the dusty corners, shaking out the covers. It’s also an excellent time to reconnect with customers,...

- 27 February 2018, 08:00 in Content

Consumers Shunning Personalised Content

As brands continue to focus in 2018 on how they can use customer data to deliver personalised messages to shoppers, new research from marketing...

- 23 January 2018, 08:00 in Content

Podcast Marketing Comes of Age in 2017

2017 was something of a coming of age year for podcasting in the UK. The medium is already well established in the US, during which time we have been...

- 17 January 2018, 08:00 in Content

The Power of a Picture

They say a ‘picture says a thousand words’ and in many ways, this is true. One image can depict exactly what we need to know without...

- 18 December 2017, 08:00 in Content

The Content Revolution: Why Changing Trends are Transforming Digital Marketing Leadership

There has been a huge shift in the notion of ‘content’ in recent years. No longer simply a line on somebody’s to-do list, content...

- 14 December 2017, 08:00 in Content

What will 2018, the Year of Artificial Intelligence, Bring to the World of Online Marketing?

Imagine if, 15 years ago, someone had told you that you would sit in your office talking to a small screen. What if they told you that it was the...

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