- 3 February 2020, 06:30 in Content

With great analytics, comes great content

When companies deliver bad content, the results can be disastrous. Take, for example, Pepsi’s Kendall Jenner “Unity” commercial, which resulted in Pepsi issuing a public apology and Kendall saying the collaboration badly affected her public reputation. Or, Microsoft’s chatbot Tay, which was live for less than 24 hours before it began spouting racist and sexist tweets.

On the flip side, when a company delivers compelling content, the results are invaluable -...

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