- 2 October 2017, 07:30 in Content

The 5 Most Common Content Marketing Mistakes (and How to Fix Them)

The production of content is increasing rapidly. Some 79% of marketers intend to produce more content in 2017 than they did last year. But this brings challenges for B2B marketers.

We've identified five of the most common hurdles they face, along with some practical tips on how to tackle them.

1. You're serving up content in the wrong format

Planning, preparing and producing a compelling piece of content is only half the battle for...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 26 September 2017, 08:00 in Content

The New Content Marketing Frontier: Programmatic Distribution

Regardless of industry sector or market share, every enterprise is in the content business - producing and distributing content through in-house...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order to secure present and future success. At the same time,...

- 21 September 2017, 08:30 in Content

The Misunderstood Marketing Power of Whitepapers

If you’re the type of person who thinks whitepapers are just thinly-veiled sales tools then you’re exactly the type of person who needs...

- 21 August 2017, 08:30 in Content

Going Headless: Exploring a New Type of Content Management System

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's...

- 15 August 2017, 08:30 in Content

When Less is More: The Value of High-Quality Content

Offer any young child a pile of 20 5p coins or a single pound coin, and he’ll probably take the former. In his eyes, the concept of amount...

- 8 August 2017, 08:00 in Content

Content Creation and Curation: Get the Right Blend

Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting....

- 2 August 2017, 08:00 in Content

How AI Will Make Brands' Content Experience Safer

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual...

- 19 July 2017, 08:30 in Content

Sales and Marketing Don't Have Access to the Right Content

Four in five marketing and sales professionals say the content they have access to doesn't help them in their jobs, according to new research from...

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