- 14 February 2017, 08:30 in Content

How Important is Personalisation for Content Marketing?

The digital revolution has transformed the way brands engage and communicate with their audiences. In an age where advertisements are declining and social media is rising, content marketing has become a go-to marketing strategy for brands. Content is evolving around the consumers needs and brands are struggling to keep up with the high demand of this insatiable appetite for content consumption.

Readers expect content to be informative, relevant and engaging and...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with...



- 7 February 2017, 07:30 in Content

The Essential Content Marketing Matrix

A 'Content Marketing Matrix' is a framework from which a content marketer can consider and plan how best to be there for their target audience with...

- 2 February 2017, 08:00 in Content

Clickbait: YOU Better Believe What Happens Next

Clickbait or linkbait, as its name suggests is a sneaky form of content marketing that gets its hooks into often unsuspecting online users by...

- 1 February 2017, 07:30 in Content

Why CMS Platforms Should be a Key Focus for Marketers

In our 2016 State of Marketing Technology report we discovered that 83% of businesses are now using a content management systems (CMS), placing it as...

- 30 January 2017, 08:00 in Content

5 Tips for Faster, More Insightful Content Audits

Content audits can be daunting — you’re opening Pandora’s box, and you can’t exactly unlearn that your content needs...

- 30 January 2017, 07:30 in Content

3 Content Trends your Brand Should Consider Adopting

Content is key to getting your business noticed online. It’s no secret that great content on your businesses website can lead to social shares,...

- 18 January 2017, 07:30 in Content

CDNs Are Not Just for Christmas

Digital marketers can benefit from deploying a content delivery network (CDN), an effective tool that absorbs the shock of peak online traffic to...

- 6 January 2017, 09:00 in Content

10 Statistics Content Marketers Need to Know in 2017

2017 is set to be another exciting growth year for content marketing, with new strategies being developed and implemented. Here are 10 handpicked,...

- 29 November 2016, 07:30 in Content

6 Ways to Optimise your Content for the Web Reader

Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper...

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