- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling distribution of targeted content. Artificial intelligence (AI) can improve the return on investment by automating and scaling up content campaigns.

Advertisers know that in today’s information-overloaded environment, content marketing is one of the most effective ways to reach consumers. To produce a constant stream of quality content, some advertisers have created in-house content...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 27 June 2017, 07:30 in Social Media

How to Build Awareness, Engage and Convert with Facebook

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram, the...



- 8 June 2017, 08:30 in Content

Brands Need to Supercharge their Content for Father’s Day

When was the last time you bought a decent present for your dad? Never? Yeah, me too. With Father's Day only a few weeks away (18th June for those...

- 5 June 2017, 08:00 in Content

5 Budget-Saving Tips to Make Video Work for you

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under...

- 1 June 2017, 07:30 in Content

Too Much Content – How To Compete And Engage Customers

In a world where everyone is inundated with ‘content’ 24/7/365, it has become increasingly difficult for businesses to get their voices...

- 23 May 2017, 07:30 in Content

5 Reasons Why your Infographic Isn’t Getting any Links

In the content marketing world, infographics are a valuable currency. Editors love being presented with ready-to-go content, while readers find them...

- 5 May 2017, 07:30 in Content

Next Generation Content

I often read articles warning us that the internet is becoming flooded with too much content. I certainly agree to an extent, but many of those...

- 4 May 2017, 08:30 in Content

What can the Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all...

- 27 April 2017, 08:30 in Content

Branded Content is Forgotten by 80% of Consumers

The vast majority of consumers remember information presented in branded content for just three days, according to research from Prezi. Eighty per...

- 26 April 2017, 08:00 in Content

The Importance of Business Blogging and How to Generate More Leads

Effective content marketing is all about the pull, not the push. And business blogging is a great way of achieving this. In fact, marketers who...

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