Latest articles
5G will advance all of society as we know it
“2020 is the year of 5G.” How many times have we heard that...
How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus
With organisations across the world beginning to show the first signs of emerging...
Automation: a faceless route to customer alienation or a productivity driver?
Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says:Industries...
The importance of data collaboration for marketers
Data is everywhere. We collect so much of it that it’s become near...
Post-lockdown – planning for your business’ road to recovery
As lockdown restrictions ease and businesses begin to open their doors once more,...
The 4Ps plus purpose are the key to thriving in the 2020s
A new decade – one currently on pause, of course – but one...
Join today’s data privacy and cyber security virtual event
Monday marked the 2nd anniversary of the European General Data Protection Regulation (GDPR)....
Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?
Let me state this right from the start. My issues with the new...
Turning Global Data Protection Into Global Opportunity
When GDPR came into effect in 2018, many predicted difficult times and a...
Weathering the storm: How cloud technology can help marketers to succeed remotely
Weathering the storm: How cloud technology can help marketers to succeed remotely
For the most part, cloud-based computing has made its way into almost every business in some shape or form. Most marketers probably use a cloud-based service at work every day - be it for storage, communication, video conferencing or logging on to their company’s server.
Data Legislation Education: Businesses Must Boost Knowledge
When it comes to data, privacy and security should be of paramount importance...
Are you a digital polluter? Why advertisers must now end online waste in order to survive
The current web ecosystem is in the midst of evolving to meet consumers...
Three key questions businesses should ask themselves before investing in AI tech
Artificial Intelligence (AI), Machine Learning (ML) and automation are all buzzwords which are...
Hidden stakeholders: Why CISOs hold the key to successful digital transformation
Digital transformation is now omnipresent. Companies are rapidly modernising their infrastructures and processes to...
The IAB Europe Guide to Cookies: Privacy Promises Should Do More Than Crumble
The IAB Europe recently published a guide called ‘Guide to the Post Third-Party...
GDPR 2 Years In: Achieving GDPR Compliance 2 Years On
“Data is the new oil”, is a phrase we hear too often in...
How Digital Fraud Will Eat 30% Of Media Budgets In 2020
Digital marketing is, by far the most popular advertising strategy for millions of...
Remote Working: The Information Governance Challenge of the Decade
Whilst having to adapt to a new normal, people around the world are...
Misinformation has made search a key differentiator in marketing
The accusations surrounding misinformation or ‘fake news’ are everywhere; these terms have entered our...
Removing the Friction from Customer Experience
The world in which we now live and work is truly global and as such...
Customer communication is always vital, Covid-19 makes it even more so
In the midst of a global pandemic, it can be all too easy...
Hit the right note with email while navigating COVID-19
In just a few short weeks, the world was upended by the Covid-19...
Is now the time for brands to get serious about social commerce?
The coronavirus pandemic has changed the world in ways we are only just...
Business data: can you trust it?
In today’s climate, we can’t underestimate the importance of data in the initiation,...
Data standardisation: what is it and why does it matter?
When it comes to data, comparing apples and oranges is no good. An...
The digital marketing response to a pandemic
The world’s economy has shifted to a place where the delicate balance of...
B2B Marketing: How to Create a Digital Culture
We may be several decades into the digital age, yet technology continues to...
New KPIs required to unlock the true value of content marketing campaigns
Content campaigns have become an increasingly important part of the marketing mix over...
Should I Reduce My Marketing Budget Due to the Coronavirus?
With the events and hospitality industry on its knees, millions of businesses forced...
How the legacy of Covid-19 will lead to long-term positive changes for future working practices and behaviours
From recessions to tsunamis, businesses across the globe are used to preparing for...
