- 20 January 2017, 09:30 in E-Commerce

Online Merchandising - Time to Break All the Rules

For online retailers with large product ranges, the inability to create relevant merchandising rules for each customer is costing time, money and sales.

The rules can’t cope

For online merchandisers aiming to personalise experiences for their customers, the approach, to date, has been to create personalisation rules that dictate what a customer might see on a page. In simple terms this might be ‘if this product is displayed, show these other promotions’...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 13 January 2017, 08:00 in E-Commerce

Using Virtual and Augmented Reality to Mind the Digital Gap

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream...

- 7 December 2016, 08:00 in E-Commerce

A Never-Ending Boom? How to Keep E-Commerce Growing in the UK

E-commerce is continuing to grow in the UK. Last year, industry revenue increased 11% to reach €157 billion. This year, it’s forecast to...

- 23 November 2016, 08:00 in E-Commerce

Don’t Let a Slow Site Ruin Your Digital Christmas

Last year, online retail sales reached £24 billion. Surprisingly or not, it was clicks rather than brick and mortar shopping that saw the most...

- 22 November 2016, 07:30 in E-Commerce

Black Friday Purchases Take 6 Days to Complete

Traditionally Black Friday deals have lasted just 24 hours, but new research from digital marketing company, Rakuten Marketing, reveals that it...

- 21 November 2016, 07:30 in E-Commerce

The Road to Conversion: Knowing the 97% of Online Prospects

You’d probably be surprised to hear that as a general rule of thumb, 97% of browsers of a commercial website don’t convert. This figure...

- 15 November 2016, 08:00 in E-Commerce

Adopting E-Commerce for Transformed E-Procurement

In the new world economy driven by digital revolution, the consumer is crowned the unchallenged king. It is a world where mass advertising no longer...

- 10 November 2016, 09:00 in E-Commerce

Black Friday Tells us it’s Time for a Rethink

Black Friday is a pulsating symbol of all that is wrong with retail. Knock down prices aside it is indeed a black day. Queuing and aggression make it...

- 9 November 2016, 09:30 in E-Commerce

How Retailers can Make Every Promotional Campaign Count

E-commerce provides retailers with bountiful data, but the underlying question remains – are they making the best use of it? While it has...

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