- 8 January 2020, 07:00 in E-Commerce

Hacking PR to super-charge e-commerce and digital sales

The value of PR has increased considerably as digital marketing has evolved. New customer journeys and channels have shaken the PR industry to its core, and the old ways of the PR profession are changing. This piece will be a guide for anyone who wants more value from PR, and those who want to give their organisation a digital advantage.

The death of the linear customer journey

Despite being almost a century...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 28 March 2018, 08:00 in E-Commerce

Peer Motivated Shoppers – The Rarest and Most Loyal Customers

The number of factors that determine a shopper’s purchasing habits are increasing as retailers expand...


- 23 February 2018, 08:00 in E-Commerce

The Beauty of Getting Back to E-Commerce Basics

Brands are facing the most competitive retail environment for decades. Between mounting pressure from emerging pureplays and behemoth marketplaces...

- 12 September 2017, 08:00 in E-Commerce

Bidding is no Guessing Game in the Multi-Product Google Shopping World

This is the second in a series of articles about how to best manage your bids on Google Shopping. In our first article, we referred to the importance...

- 29 August 2017, 07:30 in E-Commerce

How to Increase Revenues from Online through Google Shopping

Marketers in retailers and brands today need to keep ahead of online shopping trends, to stay ahead of competitors and frankly, to survive. If your...

- 6 June 2017, 07:30 in E-Commerce

Why Carousels are Like Pizza Restaurants

We’ve all been in that meeting. Each merchandiser is pushing to promote their own product, especially when they are sitting on stock....

- 5 May 2017, 08:30 in E-Commerce

Luxury E-Commerce on a Global Scale

Britain has become the hot global luxury retail destination, and online sales are key. Recent figures from McKinsey predict that online sales of...

- 27 April 2017, 09:00 in E-Commerce

3 Near-Future Solutions of AI E-Commerce

The e-commerce industry produces vast amounts of data, which has had companies, merchants and distributors scrambling for Big Data solutions to make...

- 4 April 2017, 08:00 in E-Commerce

5 Tips for Retailers to Prosper in the Ever-Connected World

Mobile technology is a significant disruptor which is driving a boom in e-commerce sales. The UK has the highest smartphone penetration in...

- 30 March 2017, 08:00 in E-Commerce

How to Maximise Conversion as an Online Fashion Retailer

We've all done it, had an item of clothing or a pair of shoes lurking in our virtual basket for days, not sure if it's going to look right on. When...

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