- 4 January 2017, 07:30 in Analytics

Measurement Key to Proving the Role of Marketing in Business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars, signifying yet another huge opportunity in digital marketing. It’s stats like this that have led to many who work in the industry being an optimistic bunch – our '41 Hour' Report discovered 84% of digital...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 27 October 2016, 08:00 in Analytics

The Metrics That Measure Brand Success

A surprising amount of businesses are still perplexed with how to quantify the success of their brand awareness. This is understandable; measuring...

- 3 October 2016, 07:30 in Analytics

Three Simple Ways on how to Qualify an SEO Agency

Today’s market is flooded with SEO agencies of all shapes and sizes. From one-man band “consultants” to large media agency owned...

- 14 September 2016, 11:30 in Analytics

Are Your Phone Lines Letting You Down?

It is widely accepted that web analytics is essential for any company operating online. Businesses need to know how traffic comes to them; the search...

- 9 September 2016, 07:30 in Analytics

The Threat of Missed Opportunities: Why Accredited Metrics Matter More Than Ever to the Mobile Advertising Industry

With the mobile advertising market valued at over $100 Billion this year alone, here’s something every advertiser needs to know: putting in...

- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require...

- 18 August 2016, 08:30 in Analytics

Designing Dashboards for Left- and Right-Brain Thinkers

Did you know that people today have an attention span of just eight seconds? That means you only have about seven seconds to get your point across...

- 11 August 2016, 09:28 in Analytics

Marketers fail to embrace analytics

Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their...

- 20 July 2016, 09:00 in Analytics

5 Misconceptions about Programmatic

Despite the explosion of the programmatic market over recent months, to really get the most from the technology, it’s vital for marketers to...

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