- 30 May 2017, 09:00 in Analytics

Analytics and Targeting - Maintaining Momentum with Marketers

Investment in data and analytics is continuing to gain momentum among marketers. While some are at the early stages of gaining access to workable customer data, many are at the next stage, testing effectiveness of different targeting and automation approaches.

The technology for brands to engage with potentials customers is out there. It’s now down to them to use it and use it to its full potential. Automation and nascent mechanics,...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing...



- 7 March 2017, 09:00 in Analytics

Webinar: Google UK - Adapting Measurement Strategies for Modern Marketing

While the landscape has changed with regards to the explosion of data, the questions you need to answer as marketers haven’t. You still need to...

- 4 January 2017, 07:30 in Analytics

Measurement Key to Proving the Role of Marketing in Business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone,...

- 2 December 2016, 08:00 in Analytics

Facebook’s Metrics Have Always Been Unreliable – Why Were you Relying on Them?!

Facebook has been plagued by reports of dodgy metrics. First it was video views that were criticised, with videos that autoplay as they whiz past in...

- 27 October 2016, 08:00 in Analytics

The Metrics That Measure Brand Success

A surprising amount of businesses are still perplexed with how to quantify the success of their brand awareness. This is understandable; measuring...

- 3 October 2016, 07:30 in Analytics

Three Simple Ways on how to Qualify an SEO Agency

Today’s market is flooded with SEO agencies of all shapes and sizes. From one-man band “consultants” to large media agency owned...

- 14 September 2016, 11:30 in Analytics

Are Your Phone Lines Letting You Down?

It is widely accepted that web analytics is essential for any company operating online. Businesses need to know how traffic comes to them; the search...

- 9 September 2016, 07:30 in Analytics

The Threat of Missed Opportunities: Why Accredited Metrics Matter More Than Ever to the Mobile Advertising Industry

With the mobile advertising market valued at over $100 Billion this year alone, here’s something every advertiser needs to know: putting in...

- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require...

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