- 7 March 2017, 09:00 in Analytics

Webinar: Google UK - Adapting Measurement Strategies for Modern Marketing

While the landscape has changed with regards to the explosion of data, the questions you need to answer as marketers haven’t.

You still need to answer the following questions; How do I find the right customers? How do I deliver impact and make sure I stand out? And how do I drive enough sales to grow my business?

You have more choice than ever before in how to approach these questions. And...

Keep Reading...


- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 29 March 2017, 08:30 in Features

Is Automation the Answer to Meeting Marketing Regulation?

Regulation is always a hot topic, no matter the sector. It’s ever changing and version...



- 2 December 2016, 08:00 in Analytics

Facebook’s Metrics Have Always Been Unreliable – Why Were you Relying on Them?!

Facebook has been plagued by reports of dodgy metrics. First it was video views that were criticised, with videos that autoplay as they whiz past in...

- 27 October 2016, 08:00 in Analytics

The Metrics That Measure Brand Success

A surprising amount of businesses are still perplexed with how to quantify the success of their brand awareness. This is understandable; measuring...

- 3 October 2016, 07:30 in Analytics

Three Simple Ways on how to Qualify an SEO Agency

Today’s market is flooded with SEO agencies of all shapes and sizes. From one-man band “consultants” to large media agency owned...

- 14 September 2016, 11:30 in Analytics

Are Your Phone Lines Letting You Down?

It is widely accepted that web analytics is essential for any company operating online. Businesses need to know how traffic comes to them; the search...

- 9 September 2016, 07:30 in Analytics

The Threat of Missed Opportunities: Why Accredited Metrics Matter More Than Ever to the Mobile Advertising Industry

With the mobile advertising market valued at over $100 Billion this year alone, here’s something every advertiser needs to know: putting in...

- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require...

- 18 August 2016, 08:30 in Analytics

Designing Dashboards for Left- and Right-Brain Thinkers

Did you know that people today have an attention span of just eight seconds? That means you only have about seven seconds to get your point across...

- 11 August 2016, 09:28 in Analytics

Marketers fail to embrace analytics

Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their...

← Older