- 25 May 2017, 07:30 in Analytics

5 Simple Ways to Make the Best of Google Analytics

Google Analytics is a bit like my Uncle Brian - full of interesting facts and stats, changes his ‘look’ every six months and has a penchant for ‘bending’ the truth.

To take this somewhat strange analogy one step further, life just wouldn’t be the same without good ol’ Google Analytics - or GA as his nickname goes.

When you’re relying on its data, however, to benchmark progress and inform critical business decisions,...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use...



- 4 January 2017, 07:30 in Analytics

Measurement Key to Proving the Role of Marketing in Business

Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone,...

- 2 December 2016, 08:00 in Analytics

Facebook’s Metrics Have Always Been Unreliable – Why Were you Relying on Them?!

Facebook has been plagued by reports of dodgy metrics. First it was video views that were criticised, with videos that autoplay as they whiz past in...

- 27 October 2016, 08:00 in Analytics

The Metrics That Measure Brand Success

A surprising amount of businesses are still perplexed with how to quantify the success of their brand awareness. This is understandable; measuring...

- 3 October 2016, 07:30 in Analytics

Three Simple Ways on how to Qualify an SEO Agency

Today’s market is flooded with SEO agencies of all shapes and sizes. From one-man band “consultants” to large media agency owned...

- 14 September 2016, 11:30 in Analytics

Are Your Phone Lines Letting You Down?

It is widely accepted that web analytics is essential for any company operating online. Businesses need to know how traffic comes to them; the search...

- 9 September 2016, 07:30 in Analytics

The Threat of Missed Opportunities: Why Accredited Metrics Matter More Than Ever to the Mobile Advertising Industry

With the mobile advertising market valued at over $100 Billion this year alone, here’s something every advertiser needs to know: putting in...

- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require...

- 18 August 2016, 08:30 in Analytics

Designing Dashboards for Left- and Right-Brain Thinkers

Did you know that people today have an attention span of just eight seconds? That means you only have about seven seconds to get your point across...

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