- 26 January 2017, 08:00 in E-Commerce

The Digital Path to Purchase

Digital disruption is revolutionising how consumers discover and purchase goods and services, and is therefore changing the way marketers interact with audiences. More than anything brands are being progressively challenged by the need to seamlessly connect online and offline customer journeys – and as consumers spend longer online across more devices, this task only increases in complexity.

As a result the industry is working ever harder to engage with consumers and...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 30 May 2017, 08:30 in Features

Marketers Under Pressure to Measure External Factors Since Brexit Vote

Nearly three quarters (72%) of senior level marketers feel they are under additional pressure to...



- 13 January 2017, 08:00 in E-Commerce

Using Virtual and Augmented Reality to Mind the Digital Gap

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream...

- 7 December 2016, 08:00 in E-Commerce

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E-commerce is continuing to grow in the UK. Last year, industry revenue increased 11% to reach €157 billion. This year, it’s forecast to...

- 23 November 2016, 08:00 in E-Commerce

Don’t Let a Slow Site Ruin Your Digital Christmas

Last year, online retail sales reached £24 billion. Surprisingly or not, it was clicks rather than brick and mortar shopping that saw the most...

- 22 November 2016, 07:30 in E-Commerce

Black Friday Purchases Take 6 Days to Complete

Traditionally Black Friday deals have lasted just 24 hours, but new research from digital marketing company, Rakuten Marketing, reveals that it...

- 21 November 2016, 07:30 in E-Commerce

The Road to Conversion: Knowing the 97% of Online Prospects

You’d probably be surprised to hear that as a general rule of thumb, 97% of browsers of a commercial website don’t convert. This figure...

- 15 November 2016, 08:00 in E-Commerce

Adopting E-Commerce for Transformed E-Procurement

In the new world economy driven by digital revolution, the consumer is crowned the unchallenged king. It is a world where mass advertising no longer...

- 10 November 2016, 09:00 in E-Commerce

Black Friday Tells us it’s Time for a Rethink

Black Friday is a pulsating symbol of all that is wrong with retail. Knock down prices aside it is indeed a black day. Queuing and aggression make it...

- 9 November 2016, 09:30 in E-Commerce

How Retailers can Make Every Promotional Campaign Count

E-commerce provides retailers with bountiful data, but the underlying question remains – are they making the best use of it? While it has...

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