- 31 January 2017, 08:30 in E-Commerce

7 Interactions Produce the Best Sales Results

Online shopping journeys with seven interactions produce the healthiest sale, according to new research from digital marketing agency R.O.EYE.

110,099 individual sales worth £9.2 million were analysed over a period of 11 months across multiple UK retailers and financial services brands, tracking shopping journeys from first measurable awareness to last click.

The data found that seven interactions encompassing eight different channels - Google Adwords, organic search, affiliates, display ads, blogs and forums,...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 31 January 2017, 08:00 in E-Commerce

PSST! Here’s the Secret to Sales Success in 2017

As I sat with my feet up watching Bond’s Skyfall on television this Christmas, it...

- 30 January 2017, 09:00 in E-Commerce

For Love and Loyalty: 6 Signs your Customers may be Cheating on you

Last year Brits spent nearly £1 billion for love on Valentine’s Day. Whether their efforts were reciprocated, we’ll never know, but...

- 27 January 2017, 09:00 in E-Commerce

The 2017 Commerce Marketing Playlist

2016 may have been a turbulent business year, but it ended with a bang. Online spending was up almost 30% over 2015 numbers. And while some retailers...

- 26 January 2017, 08:00 in E-Commerce

The Digital Path to Purchase

Digital disruption is revolutionising how consumers discover and purchase goods and services, and is therefore changing the way marketers interact...

- 20 January 2017, 09:30 in E-Commerce

Online Merchandising - Time to Break All the Rules

For online retailers with large product ranges, the inability to create relevant merchandising rules for each customer is costing time, money and...

- 13 January 2017, 09:30 in E-Commerce

81% of Basket Abandonment Ignored

The global retail industry could be losing out on $4 trillion worth of sales by ignoring online shoppers who abandon their basket without making a...

- 13 January 2017, 08:00 in E-Commerce

Using Virtual and Augmented Reality to Mind the Digital Gap

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream...

- 7 December 2016, 08:00 in E-Commerce

A Never-Ending Boom? How to Keep E-Commerce Growing in the UK

E-commerce is continuing to grow in the UK. Last year, industry revenue increased 11% to reach €157 billion. This year, it’s forecast to...

- 23 November 2016, 08:00 in E-Commerce

Don’t Let a Slow Site Ruin Your Digital Christmas

Last year, online retail sales reached £24 billion. Surprisingly or not, it was clicks rather than brick and mortar shopping that saw the most...

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