- 22 November 2016, 07:30 in E-Commerce

Black Friday Purchases Take 6 Days to Complete

Traditionally Black Friday deals have lasted just 24 hours, but new research from digital marketing company, Rakuten Marketing, reveals that it actually takes consumers six days to make the decision to buy a Black Friday bargain, from initial research to purchase.

The findings show that while Black Friday causes a 20 hour cut in the total time taken to convert compared to an average weekend, consumers in the UK, US and...

Keep Reading...

- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 21 November 2016, 07:30 in E-Commerce

The Road to Conversion: Knowing the 97% of Online Prospects

You’d probably be surprised to hear that as a general rule of thumb, 97% of...

- 15 November 2016, 08:00 in E-Commerce

Adopting E-Commerce for Transformed E-Procurement

In the new world economy driven by digital revolution, the consumer is crowned the unchallenged king. It is a world where mass advertising no longer...

- 10 November 2016, 09:00 in E-Commerce

Black Friday Tells us it’s Time for a Rethink

Black Friday is a pulsating symbol of all that is wrong with retail. Knock down prices aside it is indeed a black day. Queuing and aggression make it...

- 9 November 2016, 09:30 in E-Commerce

How Retailers can Make Every Promotional Campaign Count

E-commerce provides retailers with bountiful data, but the underlying question remains – are they making the best use of it? While it has...

- 8 November 2016, 08:00 in E-Commerce

5 Practical Tips for Retailers to Make Best Use of Mobile Wallets

Mobile wallets are fast becoming the preferred method of payment, especially among millennials. This is great news for retailers since they allow for...

- 4 November 2016, 11:00 in E-Commerce

Getting Ready for Christmas Day

There is no respite for retailers - shopping is a 365 days a year activity, with an increasing number of consumers now shopping on Christmas Day. But...

- 27 October 2016, 11:00 in E-Commerce

Navigating the Cross-Border Conundrum - How Can UK E-Commerce Retailers do it Successfully?

For today’s increasingly tech-savvy customers, the world is shrinking. The growth of devices has opened up opportunities for them to engage...

- 26 October 2016, 11:00 in E-Commerce

7 Marketing Mistakes Entrepreneurs Make When Starting an Ecommerce Business

Starting your own company is a mammoth task. With so much going on around you, it’s easy to make a couple of mistakes from time to time, but...

- 29 September 2016, 09:30 in E-Commerce

Automated Merchandising: You'd be Mad Not to

Since the industrial revolution, automation in the workplace has met with extreme reactions. As a business owner you would rub your hands in glee as...

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