- 28 July 2014, 17:00 in Digital Marketing

Time for the ‘Un-Branding’ of Brand

It might be a struggle, but it’s really is time for us to admit that since the digital revolution, advertising doesn't work as well as it did and that brands and the business models they employ still rely too heavily on advertising and its metrics.

Thanks to constantly evolving tools and the ‘g’ word; consumers have sharpened their search skills and developed an exceptional ability to locate, purchase and receive anything...

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- 28 July 2014, 13:00 in Features

Delivery Decisions

The internet economy continues to grow apace, with analysts predicting that by 2016 the online...

- 28 July 2014, 08:00 in Mobile

How To Ensure The Pounds Follow The Eyeballs When It Comes To Mobile Advertising

In today’s world, there’s nothing that businesses are worried about more than their bottom line,...

- 25 July 2014, 17:00 in Jargon

Who Will Write The Programmatic Phrasebook?

Google may be frustrated that this quote is now a little too well worn, but when their VP for Europe, Matt Brittin said, “It's like teenage...

- 25 July 2014, 14:00 in Mobile

The Significance and Growth of Mobile

Widely acknowledged as the global benchmark for rewarding success in mobile content and commerce, the Meffys is now in its 11th year. To celebrate...

- 25 July 2014, 13:00 in News

Strong Performers in Customer Engagement are 2.2x More Likely to Have Increased Market Share in Past Year

Research released today, from Rosetta, has examined marketers’ approaches to customer engagement, as well as the value that engagement...

- 25 July 2014, 11:00 in Advertising

Let’s Go Native!

The latest trend to hit online advertising is a new method of target marketing, called “native advertising”. Native advertising enables...

- 24 July 2014, 15:00 in Digital Marketing

The Real Value of the New Social Currency

From start-up brands to long-established businesses with a presence on Twitter, companies tweet to excite interest and engage with audiences on all...

- 24 July 2014, 11:00 in Digital Marketing

The Battle to Keep Eyeballs Engaged

One technique for a marketer to grab someone’s attention online in 8 seconds or less is to link advertising to a major event that has popular...

- 24 July 2014, 08:00 in Mobile

Tablets Are Proving To Be the Holy Grail for Marketers

The latest Gartner report predicts that tablets will overtake PC sales by 2015. Now, this is unlikely to come as a shock to… well anyone...

- 23 July 2014, 17:00 in Digital Marketing

We Need To Look At The Whole Decision Journey, Not Just The Final Click

In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many...

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