- 21 February 2017, 14:32 in Features

Gilbert Hill: The importance of web regulation

Gilbert Hill, is the founder of Optanon and Business Director at One Trust Technology. Gilbert will be speaking at the GDPR Conference Europe in April and will be discussing the Key Concepts of GDPR and the important of web compliance.

Cookies and the Law

The relationship between cookies and compliance began around about 5 years ago, with the advent of the original EU cookie law. Generally, most people understand cookies as small...

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- 21 February 2017, 10:39 in Events for Marketers

Cyber Security SME 2017, County Hall London, 20th June 2017

  Cybercrime is a major issue, costing the global economy about £300 billion a year...

- 21 February 2017, 09:00 in Features

Marketing to the Grey Pound is More Valuable Thank you Might Think

Many retailers often fall into the trap of continually trying to target younger demographics, such...



- 21 February 2017, 08:30 in Advertising

Native Ads are Headline News for Advertisers

Stop for a moment and ponder some of the greatest global newspaper headlines of all time and the power they had to engage people emotionally....

- 21 February 2017, 08:00 in Features

Creativity in the Post-Digital Age

Creativity is one of the most potent business tools of the post-digital age, but one that is frequently misunderstood and poorly deployed. It is most...

- 21 February 2017, 07:30 in Features

To Beacon or not to Beacon?

Consumers increasingly expect to receive a personalised customer experience (CX). They expect companies they do business with to know who they are,...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

- 15 February 2017, 09:00 in Features

In Business or Politics, Marketing Will Continue to Come up Trumps

A month has passed since the Trump inauguration and the world is still split on how to react, respond and progress with the next four years. The...

- 15 February 2017, 08:30 in Customer Experience

How Graph Databases Make the Perfect Digital Match

At first glance the world of online dating seems like it would have little correlation with that of digital marketing – but dig a little deeper...

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