- 16 September 2014, 17:00 in Social Media

Will the ‘Buy’ Button on Twitter Work?

As consumers, we constantly engage with brands through various marketing channels, such as emails, display ads, paid search ads, social media, and direct website visits. Twitter is one such powerful channel where consumers follow some of their favourite brands and it has recently been testing a ‘Buy’ button to allow users to shop directly from tweets.

Looking at the consumer’s typical path-to-purchase is a good place to start when predicting the...

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- 16 September 2014, 15:00 in News

Publishers Must Rebuild for Digital to Achieve Commercial Success

The urgent need for media houses to find new, compelling ways to attract subscribers to...

- 16 September 2014, 13:00 in Mobile

Getting Ready for Mobile Payments

With the penetration of mobile devices, such as smartphones and tablets constantly growing, attention is...


- 16 September 2014, 13:00 in Digital Marketing

The Future is Less about Digital Disruption but more Creative Innovation Powered by Data

We’re in the midst of a fundamental shift in the way consumers interact with the outside world – we are all connected to each other not...

- 16 September 2014, 12:00 in Features

What does the Nude Photo Leak say for our Privacy?

While social media users remain locked in battle over who’s to blame for the recent celebrity nude photo leak, a vital question it raises is...

- 16 September 2014, 08:00 in Digital Marketing

Why Technology is Digital Media’s Mystery Box

In 2007, legendary director and screenwriter J.J. Abrams (creator of LOST and director of the 2009 Star Trek movie, among many other incredibly...

- 15 September 2014, 17:00 in Customer Experience

Using Mobile to Improve Customer Relationships

Mobile is now a key part of our lives – according to the IAB, smartphone penetration in the UK is expected to reach 75 per cent with tablet...

- 15 September 2014, 15:00 in Features

Five Mobile Trends for Autumn 2014

New York Fashion Week might well be the talk of the town this week, but have you considered what mobile-advertising trends will emerge in autumn...

- 15 September 2014, 13:00 in News

Generation Data: Planning Surpasses Measurement as Primary use of Data in PR and Marketing

A recent study, commissioned by Hotwire, reveals that using data for campaign measurement is no longer the Holy Grail for senior marketing...

- 15 September 2014, 08:00 in Digital Marketing

The Opportunities Beacon Technology Offers Marketers

The world has changed. Consumption has blurred into one seamless experience, both physical and virtual. The modern marketer needs to recognise that a...

- 12 September 2014, 17:00 in Customer Experience

Why Your Business Should Embrace New Digital Trends in Customer Care

A question that we often get asked is ‘Do I really need to offer my customers new ways of resolving customer issues online?’,...

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