- 23 February 2018, 08:00 in E-Commerce

The Beauty of Getting Back to E-Commerce Basics

Brands are facing the most competitive retail environment for decades. Between mounting pressure from emerging pureplays and behemoth marketplaces like Amazon, and an increasing squeeze on margins as free online returns and low-cost delivery become the norm, it's a tough time to be in business.

In an effort to boost online revenues against this challenging backdrop, many brands continue to prioritise awareness activities like 'hero' advertising campaigns as part of their...

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- 20 February 2018, 14:22 in GDPR

2-4-1 tickets for the Roadmap for Sales and Marketing

With only a few months until the General Data Protection Regulation (GDPR) comes into force,...

- 23 February 2018, 09:57 in GDPR

GDPR impact on B2C marketers

Data and data analysis, it has become the lifeblood of consumer marketing, but under the...


- 22 February 2018, 15:30 in GDPR

The journey to GDPR: Is consent the new king?

When the General Data Protection Regulation hits in around three months’ time, a new era of data security will dawn for all firms that process...

- 16 February 2018, 16:31 in GDPR

Data security preparations pick-up ahead of GDPR

With or without GDPR, data security is fundamentally important. But research finds that many businesses and charities are putting more emphasis on...

- 16 February 2018, 10:57 in Features

Smarter, Faster and Simpler – The Three Keys to Better Traffic Monitoring

In the world of high technology there are three key specs that distinguish the best products from the mediocre - Smaller, Faster and Simpler. Over...

- 15 February 2018, 13:41 in Features

Put the Passion Back Into your Market Research!

Research is used widely by 84% of communications professionals but, on average, less than half of communication based campaigns that are delivered...

- 2 February 2018, 10:12 in Features

The brand damage blindspot

The majority of senior marketing and IT professionals agree that a data breach would have a negative impact on their company’s reputation,...

- 1 February 2018, 08:00 in Advertising

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

- 31 January 2018, 08:00 in Advertising

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

- 30 January 2018, 08:00 in GDPR

How the Creative Industry can Prepare for GDPR

With the amount of digital information and data that businesses collect, process and store, the original and long-outdated Data Protection Directive...

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