- 4 December 2019, 07:00 in Data

Is my campaign really limited to women aged 25-40? How cookieless targeting methods can teach us new things about our audiences

Illuma Technology co-founder Peter Mason explains how cookie data is being replaced by real-time, bottom-up technologies which scale using a single audience characteristic: high probability to being open to your brand.

Despite many celebrated advances in technology in recent decades, it’s fair to say that audience targeting methods haven’t moved on much at all – the advertising industry is still relying on third-party tracking cookies to profile and segment users...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice...


- 19 November 2019, 06:30 in GDPR

Businesses’ Ongoing Efforts for Data Privacy

GDPR may have come into effect a year and a half ago, but the issue of privacy remains the most important aspect of data management. Despite...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise...

- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over...

- 14 June 2019, 10:00 in News

Riot Games must give up pay information

Data privacy regulators in the US are opening legal proceedings within a broader probe into allegations of gender bias at American computer games...

- 13 June 2019, 11:30 in News

Data breach fine for Singapore's Grab app

Singapore-based tech firm, Grab, has received a $16,000 fine from the city-state’s government after a data breach that saw GrabCar...

- 12 June 2019, 10:16 in News

Radiohead hack prompts band to release archived music

Radiohead lead singer, Thom Yorke has said that the sale of the 18 hours’ worth of music will go to charity. The decision to release the music,...

- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is...

- 28 May 2019, 09:00 in Social Media

Snapchat: spying allegations are “wholly inaccurate”

Multiple employees have said to be allegedly abusing their access to private user data, Motherboard reveals. According to two former employees,...

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