- 21 October 2014, 08:00 in Features

Making the Right Call: Appropriate Marketing in the Telecoms Market

Our Appropriate Marketing blog series looks at the difference between various sectors concerning their approach to digital marketing agility to enhance customer engagement and how the three Cs – Customers, Complexity and Culture – are affecting the routes taken by different industries and organisations. In this second instalment we look at the telecommunications sector.

The telecoms (telco) environment includes online, high street stores and call centres for purchases, as well as...

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- 20 October 2014, 17:00 in Social Media

Dumber and Dumber: The Creeping Infantilisation of B2C Social Media

I’m not sure when social media became completely unbearable, but I know why it did;...

- 20 October 2014, 15:00 in Digital Marketing

Customers are for life, not just for Christmas

Some Christmas shoppers have it all wrapped up by the 1st of December, while others...


- 20 October 2014, 13:00 in Apps

What’s The Point of Apps?

Gone is mobile 101; now brands and retailers alike need to use the insight available to them from the analysis of their digital platforms in order to...

- 20 October 2014, 08:00 in Features

The Three Cs of Appropriate Marketing

Customer behaviour has been changing rapidly over the past few years: the emergence of the ‘omnichannel’ consumer is driving brands to...

- 17 October 2014, 17:00 in Mobile

How Consumer Demand is Shaking up the Telco Market Again

It’s become almost a cliché to say consumers are becoming a disruptive force. So it’s extremely instructive to look at how the...

- 17 October 2014, 15:00 in Customer Experience

Five Steps to Digitally Enhance your Experiential Activity

Experiential marketing is about real engagement with your audience. Conversations that are meaningful and effective, providing you with a more...

- 17 October 2014, 11:00 in Digital Marketing

Digital on the Couch: How Brands can Benefit from a Freudian Approach

It’s that time of year when planners identify new strategic approaches for the next 12 months. This year, more than ever, the cry for a...

- 17 October 2014, 08:00 in E-Commerce

Why Understanding Google Shopping Should be your Number One Priority

Modern retail marketing can be a minefield. Like countless others, when you think you’ve got to grips with the latest trend, software or...

- 16 October 2014, 17:00 in Data

How to Master Customer Intelligence

Digital marketers have a huge consumer shaped data mountain to climb. Having successfully converted potential interest into customers they are faced...

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