- 22 August 2017, 08:30 in Advertising

How Online TV will Smash the Ceiling for Web Advertising

If you were worried there wasn’t enough money in football, or that the competition for the Premier League’s broadcast rights wasn’t quite fierce enough with only Sky and BT slugging it out, let’s digest reports that Facebook, Amazon, Netflix and Google are all considering stooping down to pluck the beautiful game out of the hands of mere TV executives.

None of this is a surprise or a wild prediction. Netflix and...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing...

- 21 August 2017, 08:30 in Content

Going Headless: Exploring a New Type of Content Management System

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's...

- 21 August 2017, 08:00 in Features

The Process of Matching Influencers to Brands

Influencer marketing is the current cool kid on the block. Brands are clamoring to leverage its popularity with their consumers in order to reach and...

- 21 August 2017, 07:30 in Social Media

The Evolution of YouTube Part 3: The New Wave (2012 - 2016)

As we entered 2012, YouTube was already established as the platform for viral content, with the likes of Nyan Cat, Rebecca...

- 18 August 2017, 08:30 in Features

Essential Dropshipping Guide For Marketers

Fancy making a living from your digital marketing skills? Dropshipping is a great way for marketers to run an e-commerce business. It takes the...

- 18 August 2017, 08:00 in Features

Conversion Optimisation: What Does Conversion Maturity Look Like?

Conversion optimisation is the science of improving conversion rates on your website and beyond. Where running some simple AB tests on your website...

- 18 August 2017, 07:30 in Lead Generation

Avoiding the Spam Folder

Consumer confidence in the UK has dropped to levels last seen during the turmoil immediately following last year’s Brexit vote. With so much...

- 17 August 2017, 08:30 in Search

How Can Brands Benefit From the Rise of Social Search?

I asked a room full of marketers the other day, “do you have a search strategy” and as you’d expect, the answer was 100% yes. I...

- 17 August 2017, 08:00 in Features

3 Reasons Marketers Should Use Crowdsourced Video

Video is helping drive the European online advertising market’s double-digit growth. Already most Internet traffic is video and Zenith recently...

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