- 18 January 2017, 09:30 in Features

Personalisation: What do Brands Need to Know?

Personalisation has been a hot topic for some time now, and it is quickly becoming a popular marketing tool for brands. As new digital technology continues to disrupt and change the way that consumers absorb information, the possibilities for personalised marketing are also growing rapidly. So what is it, how does it work and what does the future hold for this innovative approach to marketing?

Defining personalisation

Personalised marketing, often referred to...

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