- 24 October 2014, 17:00 in Social Media

Charities and Social Media – Why a More Visual Approach is Emerging

Social media is arguably better suited to use by charities and other not-for-profits (NFPs) than it is by businesses. Using Facebook, Twitter, Pinterest and other social networks has enabled charities to educate and engage with donors and supporters in a way that simply would not have been possible before social media, raising awareness on a much wider-scale.

In terms of fundraising, social media allows a charity to benefit greatly from the...

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- 24 October 2014, 15:00 in Apps

The Importance of being App Store Optimised

Marketers love three letter acronyms – PPC, SEO, CRM – I could go on. However,...

- 24 October 2014, 13:00 in Advertising

How Programmatic Advertising is Changing the Rules in Planning, Buying and Execution

Programmatic advertising – the use of automated, algorithmic or rules-driven approaches to buying and selling...


- 24 October 2014, 11:00 in E-Commerce

Direct to Consumer: Why Brands need to put their Products on Pedestals, not Shelves

You’ve got a great product, a unique brand, you’re top of the range and you’ve got a loyal fan base of committed customers. You can...

- 24 October 2014, 08:00 in Social Media

Is there a case of Twitter vs Facebook? Past, Acquisition and Future

At a glance, it would be easy to assume that social networking giants, Facebook and Twitter, are in direct competition.. If we look to the...

- 23 October 2014, 17:00 in Advertising

Programmatic Buying and Mobile Advertising: From Side-Show to the Main Event

The current trend for mobile advertising is programmatic buying or real-time bidding. In a matter of seconds the availability, demand and placement...

- 23 October 2014, 15:00 in Apps

Apps: The Future of Mobile Business Solutions

  By Enda O ‘Reilly, Needa.ie.   

- 23 October 2014, 13:00 in Digital Marketing

Monetising Mobile Advertising

Despite the meteoric rise of smartphones and tablets, mobile advertising has yet to be truly embraced by the vast majority of marketers and...

- 23 October 2014, 11:00 in E-Commerce

How are European Retailers Driving eCommerce Growth?

International competition is hotting up in the eCommerce market. With that in mind, we thought it was high time to find out more about the key...

- 23 October 2014, 08:00 in Features

Retail Finance: Understanding the Customer leads to targeted Campaigns

Our Appropriate Marketing blog series has looked at the differences between various sectors, assessing different approaches to digital marketing...

- 22 October 2014, 17:00 in Mobile

Don’t Fall Behind in Mobile Video

Online video on mobile is now one of the most – if not the leading – influential marketing channels. In the US, research from eMarketer...

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