- 20 August 2019, 15:43 in Adtech

The Impact of Blockchain on Relationship Marketing

Blockchain in digital marketing will have a huge role to play in the future of relationship marketing. On the one hand, access to customer data is considered paramount to improving customer experiences. On the other, growing concerns from consumers on how their data is managed, especially following GDPR, highlights the challenges marketers will face in the coming years around gaining consumer trust.

This is where blockchain technology can prove highly valuable....

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- 20 August 2019, 15:43 in Adtech

The Impact of Blockchain on Relationship Marketing

Blockchain in digital marketing will have a huge role to play in the future of...

- 22 July 2019, 15:29 in Digital Marketing

ON24 Webinar: Innovating out of the marketing rut

Coming this Thursday July 25th, Data Protection World Forum tech partners, ON24 host a free...


- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over...

- 14 June 2019, 10:00 in News

Riot Games must give up pay information

Data privacy regulators in the US are opening legal proceedings within a broader probe into allegations of gender bias at American computer games...

- 13 June 2019, 11:30 in News

Data breach fine for Singapore's Grab app

Singapore-based tech firm, Grab, has received a $16,000 fine from the city-state’s government after a data breach that saw GrabCar...

- 12 June 2019, 10:16 in News

Radiohead hack prompts band to release archived music

Radiohead lead singer, Thom Yorke has said that the sale of the 18 hours’ worth of music will go to charity. The decision to release the music,...

- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is...

- 28 May 2019, 09:00 in Social Media

Snapchat: spying allegations are “wholly inaccurate”

Multiple employees have said to be allegedly abusing their access to private user data, Motherboard reveals. According to two former employees,...

- 16 May 2019, 09:00 in Email Marketing

7 Tips for a Successful Email Marketing Campaign

On a daily basis, consumers find themselves receiving automated emails from companies trying to promote their products and services to increase their...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

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