- 20 May 2019, 09:45 in Mobile

Fraudulent apps usage increases 159%

Mobile app fraud has significantly increased with hidden ads, spoofing, background ad activity and measurement manipulation being the common types of mobile app fraud.

Research from DoubleVerify’s Fraud Lab, identified that the total number of fraudulent apps has increased by 159% from 2017 to 2018. With 57% of fraudulent mobile apps categorised as “Games” and “Tools & Utilities” in comparison to 2017, fraudulent apps were detected 1.6 times more in 2018.

As...

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