- 21 November 2014, 15:00 in Features

2015 Marketing Predictions

2015 will be the year of the customer, and marketers will have to become more agile, transparent and collaborative than ever before if they are to survive in an increasingly competitive industry.

Which marketing trends will matter most in the next 12 months? Here are our five predictions!

1. Greater brand authenticity and transparency – As customers have become savvier in terms of the way they interpret marketing messages, so it has become...

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- 21 November 2014, 13:00 in Digital Marketing

Add ‘Location’ in to your Existing Marketing Strategy

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- 21 November 2014, 13:00 in Digital Marketing

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- 21 November 2014, 11:00 in Apps

Don’t get left Behind in the Enterprise Mobile App Development (R)evolution

In seven years we have gone from Blackberry and Nokia to iPhones, smartphones, tablets and wearable devices. Today mobility is king. Employees like -...

- 21 November 2014, 11:00 in E-Commerce

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- 20 November 2014, 08:00 in Mobile

Mobile App Analytics, going beyond Web Analytics

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- 19 November 2014, 08:00 in Digital Marketing

Make 2015 the Year of Customer Retention: 5 Tips to Build Loyalty

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- 18 November 2014, 08:00 in Customer Experience

Why User Experience Needs to Get Strategic

It is commonly understood that good user experience (UX) is essential to commercial performance in our continually evolving consumer landscape....

- 17 November 2014, 11:00 in Features

Using First Party Data to Turn Browsers into Buyers

Data is at the centre of the digital advertising ecosystem and is the key to optimising your online marketing investment. If you can collect, analyse...

- 17 November 2014, 08:00 in Customer Experience

Personalisation is key

The festive season is here. Bring on the bustling of the high street, and the voluminous clicks of online surfing for Christmas gifts – to...

- 14 November 2014, 17:00 in Mobile

Mobile Has Disrupted How We Shop for Groceries - and That’s a Good Thing

As the recently shifting fortunes of grocery giants like Tesco and Sainsbury’s have shown, a successful formula today can quickly become...

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