- 22 May 2015, 17:00 in Customer Experience

Why Customer Identity Holds the Key To Future Revenues For CMOs

According to Ashu Garg, general partner of venture capital firm Foundation Capital, “Technology today is both friend and foe for the Chief Marketing Officer (CMO). The shift from art to science requires CMOs to reinvent themselves and their organisations or become irrelevant. The CMO of tomorrow is the data nerd of today.”

In his report “MarTech and the Decade of the CMO,” Garg suggests that the role of the chief marketing...

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- 22 May 2015, 16:00 in Digital Marketing

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- 22 May 2015, 12:00 in Social Media

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- 22 May 2015, 10:00 in Content

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- 22 May 2015, 09:00 in Advertising

Delivering a Consistent Global Brand Experience

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- 22 May 2015, 08:00 in Data

First Party Data: The Key to Driving Programmatic Success

The news that Thomas Cook has launched its first programmatic campaign, using its own data to target the audience in real time, is indicative of how...

- 21 May 2015, 17:00 in Mobile

How to Write Texts That People Will Read and Click On

Text messages are a good way of targeting your products and services at potential customers – with an open rate of 90 per cent plus which is...

- 21 May 2015, 15:00 in E-Commerce

The Importance of Conversion Rate Optimisation for Businesses Online Growth

Ecommerce has become the dominant channel for businesses to make sales and the UK is leading the way. International research by Centre for Retail...

- 21 May 2015, 13:00 in Social Media

How to Use Social Media to Promote Your Store on an Online Marketplace

The past decade has seen an increase in the amount of small retailers, who have been able to use the internet to reach a customer-base that would...

- 21 May 2015, 12:00 in Blogging

Should Digital Publishers be Doing Better Than They Are?

Not long ago, with the traditional print industry in long term decline, the rise of digital magazines was seen as a great hope for the industry to...

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