- 22 August 2014, 17:00 in Apps

Five Top Tips To Supercharge Your Apps

More than 90 per cent of apps are abandoned within a year, according to recent research. But a small proportion manage to avoid this fate, and a chosen few go on to become global sensations. Whether you are a seasoned digital marketer or a business owner looking to go mobile, there are a number of simple steps you can take to ensure your app does not disappear without trace.

1) Focus...

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- 22 August 2014, 15:00 in Features

Google+ - A Guide for Marketers (Part 3)

In Part 2 of my Google+ guide, we looked at the varying methods of using...

- 22 August 2014, 13:00 in Digital Marketing

Digital Marketing - The Future of the Financial World!

Having worked in financial services for nearly 15 years, it’s clear that it has one...


- 22 August 2014, 11:00 in Content

Getting Customers Hooked on your Digital Content

Winning new customers requires heavy investments in money and resources. Customers are often unwilling to pay for media content: it’s hard to...

- 22 August 2014, 08:00 in Apps

Here’s to the Branch-Less Bank

Some years ago NatWest bank ran a TV ad campaign which depicted an elderly lady struggling through a snowy high street trying to find a bank, only to...

- 21 August 2014, 17:00 in Digital Marketing

The Customer Journey Is Not What You Think It Is

The future of marketing lies in the understanding of the customer journey. As consumers, we constantly engage with brands through various marketing...

- 21 August 2014, 15:00 in Advertising

TV Advertising: Swimming in a TV Sea of Sameness

Recently there has been a rise in provoking articles hailing the death of television advertising as we know it. Once a supreme behemoth - cornering...

- 21 August 2014, 13:00 in Search

Is PR The New SEO?

SEO doesn’t have to be a mystery. Quality inbound links achieved through PR will push your site up the search engines. For some years it seemed...

- 21 August 2014, 11:00 in Digital Marketing

Successful Client/Agency Relationships

In order for clients to get the most value from their PR agency and for Press Relations Officers (PROs) to be able to work in the most efficient way...

- 21 August 2014, 08:00 in Content

What BuzzFeed's Success Means for Digital Marketing

A venture capital firm invested $50 million dollars into BuzzFeed earlier in August. That brings Buzzfeed's estimated valuation up to an optimistic...

- 20 August 2014, 17:00 in Mobile

Push Messaging Drives 88% More App Launches for Users Who Opt-in

As previously reported by Localytics, 52% of people opt-in to push messages. This enables marketers to guide their users back into the app after...

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