Digital Marketing Magazine

Making Sense of Marketing Automation

People are becoming increasingly able to engage with brands on their own terms. In both B2C...

Data – the world’s new precious commodity

Without question, the 21st century’s most valuable commodity is data – a resource that is growing...

2019 – The year of in-app advertising

As consumer behaviour shifts, brands are resigning expensive ‘spray and pray’ advertising methods to history to...

Data breaches have reduced Facebook usage, research says

We’re liking and sharing less than we used to on the famous social network, with both...

ICO fines EE Limited £100,000

The telecoms company has been fined £100,000 by the Information Commissioner’s Office (ICO) for sending direct...

Data – the world’s new precious commodity

Without question, the 21st century’s most valuable commodity is data – a resource that is growing at an exponential rate.

With such high volumes of data, it is difficult to fully drive digital marketing to the next people-based level, especially when there is a wealth of offline data, that needs to marry with online data. Issues can arise when marketers attempt to do their jobs without offline data to tie all...

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Making Sense of Marketing Automation

Data – the world’s new precious commodity

2019 – The year of in-app advertising

Data breaches have reduced Facebook usage, research says

ICO fines EE Limited £100,000

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