- 21 June 2016, 08:30 in Digital Marketing

Success in Diverse Markets Requires Local Knowledge and Global Expertise

What sort of impact does Diwali have on consumer electronics sales? How long do the Lunar New Year festivities last? How does the Malaysian market view cash-back offers? Who are the most dominant PC retailers in Hong Kong? How likely are Russian consumers to hand over their banking details as part of a rebate offer?

These are all questions that any global retail sales strategy must address if it is to carry over any domestic success into foreign markets.

Though essential, offering good value is only one part of the equation. How well a company adapts to the unique needs of each individual market can make or break any sales promotion, regardless of how substantial the savings are. Disappointing and inconsistent results have led companies around the world to abandon the assumption that there can be a “one size fits all” solution.

For retailers and brands hoping to make an impact on foreign markets with attractive headline offers, risk-managed sales promotions – enforced with solid data – offer compelling results, regardless of which corner of the map is being targeted.
These promotions can come in a variety of forms, such as cashback offers, trade-ins, prize-draws, instant wins and satisfaction guarantees.

Instead of taking all the risk of an over-performing promotion, retailers can be assured that the promotion will not backfire and leave them in the red, thanks to the combination of predictive analytics and specialist underwriting guarantees.

Keep Reading...

- 21 June 2016, 08:29 in Digital Marketing

Making business sense out of Internet of Things (IoT) data

The potential benefit IoT can bring to an economy is growing at a rapid pace: recent figures show big data and IoT together are expected to generate £322 billion in revenue for the UK economy from 2015 to 2020 alone.

Analyst firm Gartner has also recently highlighted the top IoT technologies that should be on every organisation's radar through the next two years. The analyst emphasised these technologies will have a very broad impact, affecting numerous key areas of an organisation, including its business strategy.



Digital Marketing Magazine Mid-term

Mid-term is a one day pop-up conference for those information-hungry digital marketers who simply cannot wait a whole year between the official Integrated live events. Get your tickets here.

- 21 June 2016, 08:25 in Digital Marketing

Marketing critical to growth but does measuring ROI hold you back?

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business. The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

- 13 June 2016, 15:00 in Apps

Five Apps to Make Glastonbury Even Better!

I have been lucky enough to go to Glastonbury Festival for the last three years and managed to get a ticket again for this year. Previous preparation...

- 13 June 2016, 10:07 in News

DQM GRC to help Compliancy with New EU Legislation

The EU General Data Protection Regulation (GDPR) has officially become law, giving organisations two years to become compliant or risk fines of up to...

- 10 June 2016, 13:00 in Digital Marketing

From Pixels to Profit: How to Match UX Measures to Company KPIs

Building a strong business case is an increasingly essential part of any successful UX (user experience) project. In recent years, there’s been...

- 10 June 2016, 11:00 in Digital Marketing

Quick Fixes of 5 Common Email Marketing Mistakes

According to a study by Econsultancy, 74% of businesses view their email as instrumental to their company’s ROI. However, there are still a...

- 10 June 2016, 09:00 in Analytics

Ruler Analytics Re-provides what Google Analytics Won’t

Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords...

- 9 June 2016, 16:09 in News

Digital Marketing Magazine Mid-term: Agenda

09:30 – 10:00 Registration 10:00 – 10:40 Antony Mayfield, Founding Partner & CEO, Brilliant Noise 10:40 – 10:50 Antony Mayfield...

- 9 June 2016, 14:00 in Digital Marketing

The Path to a Backlink Avalanche – 4 Types of Content to Get You There

While traffic to your site does not always guarantee sales, the more good backlinks you get, the more improved your page rank is on organic searches....

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