- 28 April 2017, 09:00 in Social Media

Why Social Could be Better Bang for your Buck than TV

TV advertising spend is set to shrink. This is hardly surprising. The latest Advertising Association/WARC Expenditure Report forecasts that TV ad expenditure will decline by 0.5% in 2017. 

Digital formats, on the other hand, continue to grow, with the former Internet Advertising Bureau (IAB) UK CEO Guy Phillipson commenting on the £1.2 billion increase in 2016, which he notes was almost exclusively driven by mobile: “The smartphone has become the hub of...

Keep Reading...


- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 28 April 2017, 08:00 in Features

How to Satisfy The ‘Entitled Consumer’

Relationships between brands and consumers have changed. The way we consume products, amenities – and even marketing messages – is no...

- 28 April 2017, 07:30 in Advertising

Two Thirds of Big Brands Set to Increase Ad Spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%....

- 27 April 2017, 09:30 in Advertising

UK Ad Spend Hits Record High in Q4 2016

UK advertising expenditure grew 3.7% to reach £21.4 billion in 2016, the seventh consecutive year of market growth, according to the Advertising...

- 27 April 2017, 09:00 in E-Commerce

3 Near-Future Solutions of AI E-Commerce

The e-commerce industry produces vast amounts of data, which has had companies, merchants and distributors scrambling for Big Data solutions to make...

- 27 April 2017, 08:30 in Content

Branded Content is Forgotten by 80% of Consumers

The vast majority of consumers remember information presented in branded content for just three days, according to research from Prezi. Eighty per...

- 27 April 2017, 08:00 in Features

Why Digital Marketers Should Invest in Out-of-Home (OOH)

There are challenges currently facing the digital sector. As most readers will know a number of these such as viewability, measurement and ad fraud...

- 27 April 2017, 07:30 in Features

Why DMARC Matters for Email Marketing

We all know email marketing is a great way to engage with your existing customers and acquire new ones, but it’s increasingly difficult to pass...

- 26 April 2017, 09:00 in Customer Experience

Customer Service: Live is Better

With every aspect of people’s lives becoming increasingly digital and with automation taking over many of our daily interactions, pundits may...

← Older