- 21 January 2020, 07:00 in Adtech

APIs: What are they, and why should marketers care?

There’s never been a more exciting time to be a marketer. Technology continues to shift the goalposts for us: whether that’s through the data that helps us refine our users’ experiences, the digital channels that help us reach potential customers, or new revenue streams that arise from tech’s possibilities.

Application Programming Interfaces, or APIs, sit at the heart of all these capabilities. Their technical name may sound removed from the marketing...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...

- 19 November 2019, 06:30 in GDPR

Businesses’ Ongoing Efforts for Data Privacy

GDPR may have come into effect a year and a half ago, but the issue of privacy remains the most important aspect of data management. Despite...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise...

- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over...

- 14 June 2019, 10:00 in News

Riot Games must give up pay information

Data privacy regulators in the US are opening legal proceedings within a broader probe into allegations of gender bias at American computer games...

- 13 June 2019, 11:30 in News

Data breach fine for Singapore's Grab app

Singapore-based tech firm, Grab, has received a $16,000 fine from the city-state’s government after a data breach that saw GrabCar...

- 12 June 2019, 10:16 in News

Radiohead hack prompts band to release archived music

Radiohead lead singer, Thom Yorke has said that the sale of the 18 hours’ worth of music will go to charity. The decision to release the music,...

- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is...

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