- Dec 4, 01:00 PM in Social Media

The Advantages of Being A Social SME Online

At the start of 2012, there were just under 5 million businesses in the UK. Small and medium sized enterprises (SMEs 0-249 employees) made up a staggering 99.9% of this number. That’s a lot right?

That makes the ‘little people’ a hugely important section of the UK economy, but sadly, many of them are not making full use of digital tools. The SMEs who are confidently operating online and by that...

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- Dec 4, 08:00 AM in Advertising

Responding to Microwave Paced Change in Digital Advertising

Confucius’s statement “may you live in interesting times” seems to have meaning in the digital...

- Dec 3, 05:30 PM in Social Media

Why LinkedIn and an Optimised Profile are Important

LinkedIn is a social media site the majority of professionals in the UK have heard...

- Dec 3, 05:00 PM in E-Commerce

Plan Customer Experience Today (Part 2): Delivering Great Customer Experience

You have to combine transaction and real-time behaviour in order to analyse and address customers’ buying habits and demands. Your entire...

- Dec 3, 01:00 PM in Advertising

A Look at Out-of-Home Digital Advertising in 2013 and Beyond

What a year it’s been for Out-of-Home (OOH) advertising. The industry has embraced innovation and technology, collectively investing to upgrade...

- Dec 3, 08:30 AM in Social Media

How Brands can Increase Engagement on Twitter

In its simplest form, social media is a tool to pass content on - whether that’s from one user to another or from one user to many others,...

- Dec 3, 08:30 AM in Mobile

Responsive Design: Does it Measure up?

Responsive web design is an approach that seeks to create a site that adapts to the specific screen size of the device it is being viewed on. It aims...

- Dec 3, 08:00 AM in Advertising

Man and Machine in Advertising

The humble mathematical algorithm has become a mighty tool in programmatic buying, finding itself at the heart of online advertising and the search...

- Dec 2, 05:00 PM in E-Commerce

Plan Customer Experience Today (Part 1): The Importance of Customer Experience

Thanks to a steady stream of advances in technology, businesses are forced to stray from the traditional methods of differentiation. Instead, the...

- Dec 2, 01:00 PM in Mobile

The Mobile-First Perspective: A Mobile Ad Ecosystem for All

Mobile Advertising is scaling. Some would say we are there. Most would say there are key limitations that are holding back budget, and therefore...

- Dec 2, 08:00 AM in E-Commerce

Losing More Than Just the Sale: Retailers Missing out on Benefits of In-Store eCommerce

The retail industry is an increasingly competitive place, whether online or on the high street. Although promotional activities and flash sales have...

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