- 20 August 2019, 15:43 in Adtech

The Impact of Blockchain on Relationship Marketing

Blockchain in digital marketing will have a huge role to play in the future of relationship marketing. On the one hand, access to customer data is considered paramount to improving customer experiences. On the other, growing concerns from consumers on how their data is managed, especially following GDPR, highlights the challenges marketers will face in the coming years around gaining consumer trust.

This is where blockchain technology can prove highly valuable....

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