- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most marketers are how its delivery is accounted for, and understanding how effective it is.

The delivery challenge was brought into focus by P&G’s Marc Pritchard earlier this year when he called for a clean-up of the digital media supply chain, focusing on transparency in viewability, verification, contracts, ad fraud and brand safety.

There’s another scandal though, which...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...

- 18 October 2017, 08:00 in Data

Using Data Across Borders

Every second, vast amounts of information are transmitted across the globe. The number of Google searches, social media messages, customer orders and...

- 17 October 2017, 08:00 in Social Media

How to Prevent the Dream of ‘Going Viral’ Turning Into a Nightmare

Who of us marketers hasn’t dreamt of a campaign going viral? But, to prevent that dream from turning into a nightmare, your website needs to be...

- 16 October 2017, 08:00 in Features

Winning Over Hard-to-Please Brits Requires the Personal Touch

In July this year, YouGov released the first ever results of its BrandIndex, which measures consumer perceptions of brands’ quality, value,...

- 16 October 2017, 07:30 in Features

The Top 10 Digital Marketing Trends of 2018

Predictive marketing, content marketing, marketing automation and artificial intelligence have hit their stride. In 2018, they will completely...

- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before, whether that be social media platforms, email newsletters,...

- 12 October 2017, 08:00 in Mobile

Marketers Intimidated by Mobile Programmatic

Independent, transparent media buying platform, iotec, today address some of the rising concerns within mobile programmatic advertising through their...

- 11 October 2017, 15:40 in Advertising

How Digital Out of Home Could Change the Way You Advertise

Did you know that 98% of the population sees at least one out of home ad every week? Did you know bus shelter ads reach 92% of people? How about that...

- 11 October 2017, 08:00 in Features

81% of Organisations Use Marketing Attribution

The customer journey is becoming increasingly complex and fast-paced with multiple devices and touch points. It’s essential that marketers...

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