- 31 October 2014, 08:00 in Features

The Importance of Customer Journey Mapping

Customer journey mapping is an essential way for organisations to visualise the customers’ experience through their eyes. It enables brands to really understand how consumers see things at key touch points in the journey.

Mapping can enable organisations to identify pain points across different areas of the website or blockage points that might be impeding the customer journey. Once these have been identified, they can then work to address the problem....

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- 29 October 2014, 15:00 in Mobile

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