Latest Digital Marketing articles

- 24 July 2014, 15:00 in Digital Marketing

The Real Value of the New Social Currency

From start-up brands to long-established businesses with a presence on Twitter, companies tweet to excite interest and engage with audiences on all manner of intriguing subjects that might earn a mention, favourite or retweet from followers. Whether it’s a behind-the-scenes twitpic of an upcoming product or a Vine video of team-building activities at the head office, insider tweets are appealing because they offer a glimpse into an undiscovered world that...

Keep Reading...

- 24 July 2014, 11:00 in Digital Marketing

The Battle to Keep Eyeballs Engaged

One technique for a marketer to grab someone’s attention online in 8 seconds or less...

- 24 July 2014, 08:00 in Mobile

Tablets Are Proving To Be the Holy Grail for Marketers

The latest Gartner report predicts that tablets will overtake PC sales by 2015. Now, this...

- 23 July 2014, 17:00 in Digital Marketing

We Need To Look At The Whole Decision Journey, Not Just The Final Click

In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many...

- 23 July 2014, 13:00 in Features

How To Create Your App

Creating an app with anyone requires a process, and here I'll detail best practices that will save you time and money. It all starts with users Now...

- 23 July 2014, 08:00 in Data

Data is the Key Challenge for Mobile Advertising but can Open Big Doors for Operators

Mobile advertising continues to show strong growth, and, according to emarketer, it’s set to reach annual investment of $95bn by 2018. Despite...

- 22 July 2014, 17:00 in Digital Marketing

How to Cross the Multi-Channel Marketing Chasm

Life as a professional marketer isn’t as easy as it used to be. Where once, marketers could rest easy in the knowledge that they only had a...

- 22 July 2014, 15:00 in Digital Marketing

Enhancing the Digital Customer Experience with Big Data Insights

Customers today are on the lookout for deals that work best for them. They favour the medium that provides them with the most viable, personalized...

- 22 July 2014, 13:00 in Features

Google+: A Guide for Digital Marketers (Part 1)

Everything is connected Ever since its launch three years ago, there has been considerable chatter surrounding Google+ and its anticipated success or...