- 21 September 2017, 08:30 in Content

The Misunderstood Marketing Power of Whitepapers

If you’re the type of person who thinks whitepapers are just thinly-veiled sales tools then you’re exactly the type of person who needs to read this.

Whitepapers can be a fantastic tool for marketers but they’re suffering from a perception problem. Their purpose is often misunderstood because use of the word ‘whitepaper’ has become so vague. Regularly used as a catch-all term for any kind of sales and marketing documents, it...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 21 September 2017, 08:00 in Advertising

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile....

- 21 September 2017, 07:30 in Advertising

Google and Facebook Dominate UK Digital Ad Market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two...

- 20 September 2017, 08:30 in Social Media

Facebook on the Fringe as Teens Show Their ‘True Self’ on Instagram

Instagram is the platform choice of UK teenagers to express their true selves, follow their idols and keep up to date with the latest trends, leaving...

- 20 September 2017, 08:00 in Social Media

Will Instagram Stories Sound the Death Knell for Snapchat?

There are over 65 million people living in the UK, with 69% of people aged 16-74 using social media. That leaves an approximate 33 million...

- 20 September 2017, 07:30 in Features

How to Drive Brand Loyalty in the Digital Age

Thanks to the digital era, a brand’s reputation has never been more important. Today, consumers have the luxury of choice in unprecedented...

- 19 September 2017, 08:30 in Features

5 Tried-and-Tested Methods for New Businesses to Boost their Exposure

For new businesses, getting your brand out there can be challenging — especially if some of your competitors are dominating the market. How do...

- 19 September 2017, 08:00 in Features

Targeting by Temperature: How Brands can Cash in on Slumber Shoppers

Grey skies, wind and rain – it feels like the sun has packed his hat away, and made an escape for it. As gloomy weather leaves the nation...

- 19 September 2017, 07:30 in Features

How Retailers Can Use the Back-to-School Rush to Get Personal All Year

Except for holiday wardrobe shopping, summer is a quiet period for most retailers. That makes back to school shopping all the more important. It...

- 18 September 2017, 08:00 in Social Media

From Content to Checkout: Boosting Retail Sales Through Social Media

The latest figures from the Confederation of British Industry, show that UK retail sales growth has plunged at its fastest pace in over a year. As...

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