- 26 June 2019, 09:30 in Data

Data – the world’s new precious commodity

Without question, the 21st century’s most valuable commodity is data – a resource that is growing at an exponential rate.

With such high volumes of data, it is difficult to fully drive digital marketing to the next people-based level, especially when there is a wealth of offline data, that needs to marry with online data. Issues can arise when marketers attempt to do their jobs without offline data to tie all...

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- 26 June 2019, 13:15 in Marketing automation

Making Sense of Marketing Automation

People are becoming increasingly able to engage with brands on their own terms. In both...

- 14 June 2019, 10:00 in News

Riot Games must give up pay information

Data privacy regulators in the US are opening legal proceedings within a broader probe into...


- 13 June 2019, 11:30 in News

Data breach fine for Singapore's Grab app

Singapore-based tech firm, Grab, has received a $16,000 fine from the city-state’s government after a data breach that saw GrabCar...

- 12 June 2019, 10:16 in News

Radiohead hack prompts band to release archived music

Radiohead lead singer, Thom Yorke has said that the sale of the 18 hours’ worth of music will go to charity. The decision to release the music,...

- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison. Marketing’s complexity is...

- 28 May 2019, 09:00 in Social Media

Snapchat: spying allegations are “wholly inaccurate”

Multiple employees have said to be allegedly abusing their access to private user data, Motherboard reveals. According to two former employees,...

- 16 May 2019, 09:00 in Email Marketing

7 Tips for a Successful Email Marketing Campaign

On a daily basis, consumers find themselves receiving automated emails from companies trying to promote their products and services to increase their...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

- 8 May 2019, 10:00 in Trust

Apple doesn’t want your data, Tim Cook says

Apple’s boss, Tim Cook, has underlined his company’s positive data attitudes again by reminding the world of the tech giant’s...

- 7 May 2019, 09:30 in Social Media

Facebook comes under fire at IAPP Summit 2019

Speaking at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington DC this week, Facebook came in...

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