- 25 November 2014, 17:00 in Digital Marketing

Who’s serving you? Providing Enhanced Service in a Digital Age

As customers, we expect our interactions with service companies to be easy, quick and faultless. That’s increasingly the case thanks to the technology we have at our disposal, or more accurately, the technology we put at the disposal of our customers.

The human touch isn’t going to entirely disappear, but Gartner predicts that by 2020, the customer will manage 85% of the relationship with an enterprise, without interacting with a human....

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- 25 November 2014, 15:00 in Advertising

Do Modern Advertisers know you Better than your Best Friend?

How well do you know your best friend? When you consider that deep meaningful friendships...

- 25 November 2014, 13:00 in Digital Marketing

Altered Images

Reports of the death of Direct Mail (DM) are greatly exaggerated. In fact, after a...


- 25 November 2014, 12:30 in News

UK Brands Failing to Engage with Consumers

Traditional marketing methods are dead. That’s according to new consumer research from 3radical, who today revealed that brands aren’t...

- 25 November 2014, 11:00 in Social Media

So when did ‘Social’ Media become ‘Business’ Media?

It used to be so simple. You had a database and email and the job was done. Now there are a plethora of ways of getting to your potential...

- 25 November 2014, 10:00 in E-Commerce

Do you really think you’re prepared for Black Friday and Cyber Monday?

With the success of Chinese Singles’ Day leaving retailers on a profit high, retailers are now turning their attention to Black Friday (28...

- 25 November 2014, 09:00 in Features

5 Ways Retailers Can Leverage and Own their Locations This Festive Season

Christmas seems to arrive earlier every year. This month it cranked up a gear with the John Lewis TV advert hitting our screens but the likes of...

- 24 November 2014, 17:00 in Customer Experience

How (Not) to Lose Friends and Alienate People – Key Rules of Customer Engagement

The subject of loyalty programmes is more topical than ever, with today’s brands falling over themselves to win customers and grow a loyal fan...

- 24 November 2014, 15:00 in Advertising

Re-Defining Mobile Advertising Frequency

Effective frequency, by advertising industry definition, is the number of times a person is exposed to an advertising message before a response is...

- 24 November 2014, 13:00 in E-Commerce

Black Friday: Preventing a Crash

With Christmas just weeks away, retailers are preparing for one of the biggest internet shopping events of the year, Black Friday, which marks the...

- 24 November 2014, 11:00 in Data

Make Data Work Harder for You - Connect your Email Database AND your Social Strategy

Let’s be honest - we all respond better to messages when they connect with us on a personal level. We also all collect email addresses and are...

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