- 20 April 2018, 08:00 in Social Media

Social Media and Visual Content Set to Dominate Online Marketplaces

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for brands and retailers, according to Bazaarvoice, which connects brands and retailers to consumers.

The Shopper Experience Index examines how consumers are engaging and interacting with more than 2,600 websites in the Bazaarvoice Network of brand and retailer domains. Bazaarvoice also surveyed more than 400 brand and retail clients to find out what...

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- 14 March 2018, 15:25 in GDPR

The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

- 24 April 2018, 08:00 in Features

‘Let me Entertain you’, Brands Should say

The smell of freshly ground coffee. The taste of your favourite tortilla. The feel of...

- 23 April 2018, 08:00 in Features

Why Motion Design Should be Front and Centre of Digital Marketers' Minds

It is usually straightforward to source an interesting image when attempting to attract consumers’ attention in a website, email or social...

- 20 April 2018, 09:00 in GDPR

Speaker Spotlight: Ivana Bartoletti

Gemserv’s Principal Consultant in Privacy and Data Protection, Ivana Bartoletti, will be speaking at GDPR Summit: London, coming to 155...

- 19 April 2018, 17:01 in GDPR

Speaker Spotlight: James McDowell

Blackberry’s Director of CyberSecurity Services, James McDowell will be sharing his views as a keynote speaker at next week’s GDPR...

- 13 April 2018, 10:00 in GDPR

Speaker Spotlight: Richard Merrygold

Director of Group Data Protection at Homeserve, Richard Merrygold is one of our featured speakers on the live debate panel at GDPR Summit:...

- 12 April 2018, 09:30 in GDPR

Speaker Spotlight: Jim Steven

Head of Data Breach Services at Experian, Jim Steven will be delivering his expert opinions to delegates at GDPR Summit: London, coming to 155...

- 10 April 2018, 08:00 in Features

How Influencer Marketing is Following in the Footsteps of Digital Music

It’s safe to say that influencer marketing as an industry is well on its way to maturity. In the last five years, the use of social media...

- 6 April 2018, 08:00 in Features

Start-Ups Spend Less Than a Day Per Month on Marketing

A lack of experience or knowledge, being too short on time and the belief that marketing won’t be beneficial to their business have been...

- 5 April 2018, 08:00 in Customer Experience

How to Ensure AI Doesn't Make Your Customers Hate You

No marketing plan aims to create chaos for consumers, but marketers must be cautious about how their AI-powered outreach actually operates in the...

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