- 29 August 2016, 09:00 in Digital Marketing

Do Brands Really get what Matters to New Mums?

Type ‘new mums’ into Google Images and your screen will be awash with pink cheeks, feathery quilts and perfectly coiffed women pressing tiny button noses.

Motherhood is a beautiful thing, but we often have a tendency to see it through rose-tinted glasses – something many brands are also guilty of.

On the other hand, brands trying to empathise with mums today can end up overstepping the mark. We only need look at...

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- 26 August 2016, 07:30 in Digital Marketing

How to Become a Business High-flier

Just over 100 years ago, the Wright Brothers made history by flying the world’s first...

- 25 August 2016, 16:53 in Advertising

WhatsApp update introduces adverts

WhatsApp says it will begin to share more information with Facebook and start to let...

- 25 August 2016, 15:31 in Advertising

Google Clamps Down on Pop-up Ads

If pop-up are part of your advertising strategy, you may want to reconsider after Google announced plans to penalise websites featuring them. In a...

- 25 August 2016, 11:05 in Social Media

Do Social Media Firms Have a Responsibility to Tackle Extremism?

Do social media firms have a responsibility to tackle extremism?

- 25 August 2016, 08:30 in Digital Marketing

Is Marketing Under Threat From HR?

The What Works Where in B2B Digital Marketing research project has been running for six years now. From a marketing perspective not much has changed...

- 25 August 2016, 08:00 in Social Media

8 Tips for Using Instagram for Business

Instagram has over 500 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or...

- 25 August 2016, 07:30 in Search

How to Get it Right When it Comes to Google Quick Answer Box Results

Google answer boxes are becoming increasingly prominent in organic search results. Google itself makes no secret of its desire to improve the...

- 24 August 2016, 12:31 in News

How banning the burkini boosted sales

When burkini designer Aheda Zanetti found out her garment was being banned in a growing number of French towns, she probably didn’t think that...

- 24 August 2016, 11:55 in Advertising

How Advertising can Influence us When we are not Paying Attention

The limbic system, a naturally occurring defence mechanism that is built into all of us, means that an advertisement can be highly effective even...

- 24 August 2016, 10:53 in Content

How Infographics Became the Crown of the King

“There’s something almost quite magical about visual information. It’s effortless. It literally pours in. If you’re...

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