- 29 June 2017, 08:30 in Customer Experience

SMEs Putting Customer Experience at Risk

2017 has been dubbed the year of the customer, yet it seems that not all businesses are providing customers with the experience that is fitting of such a claim. A recent study that we conducted found that 79% of small and medium-sized enterprises (SMEs) weren’t confident in the data that they hold on customers, with just 21% admitting that they were.

By 2020 customer experience is expected to become a key...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s...

- 29 June 2017, 07:30 in Content

Snapchat: Turning Content Consumption into Content Creation

With mobile phones offering better quality video and camera footage than ever before, user-generated content (UGC) has become a go-to for brands...

- 28 June 2017, 09:00 in Features

Why Pre-suasion is Key to Marketing Cut Through in the Digital Age

The proliferation of digital content platforms has made the world a noisy place. Between a constant avalanche of emails, rolling news and updating...

- 28 June 2017, 08:30 in Search

Voice Takes Off as Consumers Acknowledge Power and Agility of Mobile

A staggering 75% of consumers are now acknowledging that they search more than ever as a result of voice search, according to Google UK. In fact,...

- 28 June 2017, 08:00 in Content

3 Essential Elements of a Great Story for B2B Marketers

Storytelling is an excellent strategy to attract people’s attention. Everyone enjoys stories, especially when they give you some experience,...

- 28 June 2017, 07:30 in Data

Data is the Lifeblood of Marketers’ Relationships with Customers

Marketing and sales professionals are constantly being tasked to secure the customer’s interest, bring in new leads and ultimately close sales....

- 27 June 2017, 08:00 in Features

How to Market to Tech-Savvy Consumers

Charles Darwin wrote that it’s not the strongest or most intelligent of the species that survives, but that which is most adaptable to change....

- 27 June 2017, 07:30 in Social Media

How to Build Awareness, Engage and Convert with Facebook

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram, the Facebook advertising platform provides an unparalleled...

- 26 June 2017, 08:30 in Features

What Marketers Should Take From London Tech Week

At this year's London Tech Week, creativity and talent came together to map out the biggest trends and upcoming tech that brands need to be aware of....

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