- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of Wight, do not come from the security of the system. Nor the speed with which it has been rolled out – which has been expedited for necessity. Nor the politics. It’s more based on its lack of interaction with other tech platforms to make it truly innovative and...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 15 May 2020, 09:00 in GDPR

GDPR 2 Years In: Achieving GDPR Compliance 2 Years On

“Data is the new oil”, is a phrase we hear too often in the modern...


- 13 May 2020, 17:28 in Data

Removing the Friction from Customer Experience

The world in which we now live and work is truly global and as such many companies need to communicate with customers across multiple...

- 21 April 2020, 10:00 in Digital Marketing

New KPIs required to unlock the true value of content marketing campaigns

Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach cynical, media...

- 14 February 2020, 12:00 in Digital Marketing

Why consistency is the key to making people fall in love with your brand

With Valentine’s Day upon us, romantics across the globe will be thinking of novel ways to surprise their loved one. Long gone are the days...

- 14 February 2020, 11:35 in Digital Marketing

Almost half of WhatsApp usage breaches legal terms

41% of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...

- 19 November 2019, 06:30 in GDPR

Businesses’ Ongoing Efforts for Data Privacy

GDPR may have come into effect a year and a half ago, but the issue of privacy remains the most important aspect of data management. Despite...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise...

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