- 22 April 2014, 13:00 in Apps

Top UK Travel Brands Missing App Store Optimisation Opportunity

App discovery in the travel industry is stalling due to spelling mistakes, omitting obvious keywords and only 30 per cent of available keyword capacity being used, according to research by Yodel Mobile. 

Integrated mobile marketing agency, Yodel Mobile, analysed the top UK travel brands (according to ranking criteria) and their efforts at discoverability within the Apple App Store.

In particular, the use of keywords was analysed against three criteria:

  • Capacity (how many of the permitted...

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- 18 April 2014, 13:00 in Digital Marketing

From SCV to CIH – Staying One Step Ahead of the Competition

The concept of putting the customer at the heart of your business is anything but...

- 18 April 2014, 08:00 in Content

Content Marketing A-Z: What You Need To Know (U - Z)

Our A to Z of content marketing helps you get a handle on one of...

- 17 April 2014, 17:01 in Lead Generation

10 Phrases to Avoid in your Email Marketing

When it comes to email marketing, words matter. The words you choose and phrases you construct could mean the difference between recipients clicking...

- 17 April 2014, 17:00 in Digital Marketing

Agile Marketing: Just five steps away

Did you hear that McVitie’s is releasing a 12-sided Jaffa Cake to tie in with the launch of our new dodecagon-shaped pound coin? The product...

- 17 April 2014, 13:00 in Digital Marketing

Could your CMS Help you to Find Buried Treasure?

Imagine, for a moment, that instead of providing products or services, the purpose of your business is to help your customers locate buried treasure....

- 17 April 2014, 12:30 in Content

What are the best ways to test a content marketing strategy before fully committing time and resources?

We received a number of great questions for our Content Masterclass competition... but we had to go with the fantastic submission from Nick...

- 17 April 2014, 08:00 in Content

Content Marketing A-Z: What You Need To Know (P - T)

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing - find out each day what you should...

- 16 April 2014, 17:00 in Advertising

Mondays And Tuesdays Are Best For Ad Clicks

While users click ads more frequently on weekends, they are more likely to make purchases from banner ads during the weekdays, shows analysis...

- 16 April 2014, 13:00 in Mobile

Added Ingredients for the Future of Mobile Marketing

2014 is the year of mobile. There has been an explosion in innovation and potential. Advancements in areas such as smart health, smart homes, smart...

- 16 April 2014, 10:54 in Digital Marketing

Your chance to win a FREE one-to-one consultation with expert speaker, Nichola Stott!

We’ve got a fantastic prize for the next person to book their ticket to the Content Masterclass taking place on May 2nd 2014. Not only will you...

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