- 2 December 2016, 09:30 in Social Media

Social Media “Missing a Trick” by Ignoring Baby Boomers

Brands are putting too much emphasis on advertising to millennials on social media and not enough on appealing to baby boomers, new data from YouGov shows.

The Social Media report finds that almost seven in ten (69%) baby boomers are active on Facebook and one in five (21%) use Twitter. However, although more than half (55%) of older consumers say they have received branded emails and a third (33%) say they...

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- 2 December 2016, 09:00 in Social Media

Best Practices in Social Video: How to Use Facebook Video for Business

Facebook is part of my daily life. Is it a part of yours? Facebook is...



- 2 December 2016, 08:30 in Apps

App Happy: How to Ensure you Don’t Send your App into an Early Grave

Not that long ago the world of app development was still very niche - it was reserved for the big brands, with big budgets, and big campaigns. But no...

- 2 December 2016, 08:00 in Analytics

Facebook’s Metrics Have Always Been Unreliable – Why Were you Relying on Them?!

Facebook has been plagued by reports of dodgy metrics. First it was video views that were criticised, with videos that autoplay as they whiz past in...

- 2 December 2016, 07:30 in Features

Acquire, Incentivise and Keep your Customers Beyond Christmas

In the run up to Christmas, businesses focus marketing efforts towards a seasonal surge and much of that shopping is taking place online. During...

- 1 December 2016, 13:55 in Digital Marketing

Retail: Christmas 2016 by UK Bing Network

While for many businesses Christmas is a time to re-group, rest and plan the forthcoming year, for the retail industry it can be make or break...

- 1 December 2016, 09:00 in News

Voicemail is Costing Marketing Agencies’ Trade

Britain’s professional marketers are missing out on work because they are failing to answer their phone calls, and are instead letting them go...

- 1 December 2016, 08:00 in News

Virtuality and 'Gritty' Women to Dominate Visual Content in 2017

Visual content is likely to be dominated by 'gritty women', 'virtuality' and a 'global neighbourhood', according to Getty Images.  The company's...

- 1 December 2016, 07:30 in Search

Getting to the Top of Google and Search Engines

It is often said that digital marketing and SEO, in particular, is probably the most efficient and cost effective form of modern marketing. However,...

- 30 November 2016, 08:00 in News

Keeping up with Digital Trends Requires Expert Execution

UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects...

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