- 16 September 2016, 08:30 in Offline

Consumers More Trusting of Traditional Media

Nowadays, celebrities can command huge fees for a single Instagram post and millions when it comes to an ad campaign. However, new polling has revealed only 17% of British adults find celebrity endorsements trustworthy sources of information, with old fashioned word of mouth leading the way among the British public.

At the same time influencer marketing is taking off, the figures reveal little trust placed in promotions from celebrities amongst the...

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