- 1 March 2017, 08:00 in News

UK Media Planners Turn to Mobile Video

Over half of UK media buyers and planners are now using mobile video in their advertising campaigns, exceeding the number using TV. Fifty-one per cent of media planners now include mobile video advertising in their campaigns, and more than two thirds (68%) expect to increase investment in mobile video over the next 12 months.

Along with social media and mobile, mobile video is set to be one of the big channel...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with...



- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

- 10 February 2017, 08:00 in News

What’s Holding Marketing Professionals Back in the Workplace?

According to our research, marketers are more likely to have workplace fears than professionals in any other industry, with a staggering 90.9%...

- 3 February 2017, 09:00 in News

Marketers Admit 'Coding Gap' Makes Business Less Agile

More than half (54%) of marketing professionals believe the 'coding gap' between marketing and development teams make their business less agile,...

- 3 February 2017, 08:30 in News

Just 9% of Small Businesses Focus on Website Conversion

Just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding,...

- 2 February 2017, 09:30 in News

Google Overtakes Apple as World's Most Valuable Brand

Google is now the world's most valuable brand, overtaking Apple, according to the latest Brand Finance Global 500 report. Google’s brand value...

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