- 16 August 2017, 08:30 in News

Men More Likely to Accept Gender-Specific Marketing for Toys

Men are much more likely than women to believe it is acceptable that brands manufacture or market toys specifically at boys or girls, new research from YouGov reveals.

The Attitudes Towards Equality and Gender Stereotyping report indicates that close to seven in ten (69%) men believe it is generally acceptable that some toys are made or marketed specifically for just boys or just girls. This compares to just less than half...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 17 August 2017, 08:00 in Features

3 Reasons Marketers Should Use Crowdsourced Video

Video is helping drive the European online advertising market’s double-digit growth. Already most Internet traffic...



- 15 June 2017, 08:00 in News

1 in 4 Tech Marketers Looking to Change Jobs in the Next Year

Over a quarter (26%) of marketers in the tech industry are planning to leave their job within in the next year, despite 65% saying they're happy in...

- 25 May 2017, 08:00 in News

3 in 5 Consumers Think Marketers Fail to Target Them Effectively

Despite the growing availability of online and offline customer data, nearly three in five consumers (58%) in the UK think that brands and marketers...

- 25 April 2017, 09:00 in News

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing...

- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the...

- 28 March 2017, 08:30 in News

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to...

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