- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according to new research.

The study, commissioned by 3radical, found that 80% of Brits believed supermarkets’ marketing to be effective and encourage purchase, and 79% for technology brands.

Fashion & beauty brands, along with banks & financial services companies, produced the most uninspiring efforts according to the survey of UK consumers. Half (50%) of UK consumers cited banks...

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Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



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