- 1 September 2017, 08:30 in News

Consumers Fed up with Irrelevant Brand Communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

The 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne found 87% of 25 to 34-year-olds are more likely to shop at a retailer if it gives personalised offers. Just under a third (60%) of younger shoppers want these personalised offers through their mobile device, compared to a fifth...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...



- 15 August 2017, 07:30 in News

North America More Likely to Adopt Marketing Automation Than Europe

North American organisations are more likely to adopt marketing automation strategies, and considerably more likely to report a strong return on...

- 15 June 2017, 08:00 in News

1 in 4 Tech Marketers Looking to Change Jobs in the Next Year

Over a quarter (26%) of marketers in the tech industry are planning to leave their job within in the next year, despite 65% saying they're happy in...

- 25 May 2017, 08:00 in News

3 in 5 Consumers Think Marketers Fail to Target Them Effectively

Despite the growing availability of online and offline customer data, nearly three in five consumers (58%) in the UK think that brands and marketers...

- 25 April 2017, 09:00 in News

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing...

- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the...

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