- 25 April 2017, 09:00 in News

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census.

In addition, success with automation programmes has grown, and better personalisation is a key objective. Yet it seems the growing complexity of the digital marketing landscape still leaves marketers confused about where to focus their efforts and budget to produce a ‘joined-up’ approach.

Those who can master the available...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the...

- 28 March 2017, 08:30 in News

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to...

- 22 March 2017, 09:00 in News

Advertisers Seek Closer Relationships with Fewer Suppliers

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house...

- 22 March 2017, 07:30 in News

Social Followers Won’t Share it if it isn’t PG

Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their...

- 13 March 2017, 07:30 in News

Digitisation Drives Sales and Marketing Partnership, but Business Yet to Catch Up

Nearly all senior business decision makers (92%) believe sales and marketing teams should work closely together, but 64% say they could be more...

- 2 March 2017, 07:30 in News

Half of Marketers Feel Disconnected with the C-Suite

Marketers feel the need to speak to language of the boardroom if they are to demonstrate the value of martech to the bottom line, according to...

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