- 16 March 2018, 08:00 in News

Marketers Admit 26% of Their Budget will be Wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to Rakuten Marketing.

Delving into the changing priorities among global marketers, Rakuten Marketing’s study ‘What Marketers Want from 2018’ observes four key marketer profiles. Each are distinct not only by their workplace personas, but by geography and in some cases, the stage they have reached in their career.

- Architects – 12% of UK...

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- 14 March 2018, 15:25 in GDPR

The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

- 30 October 2017, 08:00 in News

UK Marketing Managers are Future-Proofing

Nearly three quarters (74%) of UK marketing managers are already, or will be, livestreaming as part...


- 1 September 2017, 08:30 in News

Consumers Fed up with Irrelevant Brand Communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. The...

- 16 August 2017, 08:30 in News

Men More Likely to Accept Gender-Specific Marketing for Toys

Men are much more likely than women to believe it is acceptable that brands manufacture or market toys specifically at boys or girls, new research...

- 15 August 2017, 07:30 in News

North America More Likely to Adopt Marketing Automation Than Europe

North American organisations are more likely to adopt marketing automation strategies, and considerably more likely to report a strong return on...

- 15 June 2017, 08:00 in News

1 in 4 Tech Marketers Looking to Change Jobs in the Next Year

Over a quarter (26%) of marketers in the tech industry are planning to leave their job within in the next year, despite 65% saying they're happy in...

- 25 May 2017, 08:00 in News

3 in 5 Consumers Think Marketers Fail to Target Them Effectively

Despite the growing availability of online and offline customer data, nearly three in five consumers (58%) in the UK think that brands and marketers...

- 25 April 2017, 09:00 in News

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing...

- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

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