- 22 March 2017, 09:00 in News

Advertisers Seek Closer Relationships with Fewer Suppliers

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever UK study on advertisers’ use of in-house and on-site agencies.

The research, conducted by ISBA in association with on-site specialist OLIVER and through independent market research consultancy Future Thinking, found that just under half of brands now have, or are considering establishing, an on-site...

Keep Reading...


- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 13 March 2017, 07:30 in News

Digitisation Drives Sales and Marketing Partnership, but Business Yet to Catch Up

Nearly all senior business decision makers (92%) believe sales and marketing teams should work closely together, but 64% say they could be more...

- 2 March 2017, 07:30 in News

Half of Marketers Feel Disconnected with the C-Suite

Marketers feel the need to speak to language of the boardroom if they are to demonstrate the value of martech to the bottom line, according to...

- 1 March 2017, 08:00 in News

UK Media Planners Turn to Mobile Video

Over half of UK media buyers and planners are now using mobile video in their advertising campaigns, exceeding the number using TV. Fifty-one per...

- 28 February 2017, 07:30 in News

Advertisers are Failing to Lead on Media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new...

- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

← Older