- 30 October 2017, 08:00 in News

UK Marketing Managers are Future-Proofing

Nearly three quarters (74%) of UK marketing managers are already, or will be, livestreaming as part of their sales and marketing strategy in 2018, according to research by Purch.

The survey, conducted independently by OnePoll, also revealed that marketing managers in the UK are switching on to the voice interface with 42% of respondents saying it was on their marketing roadmap for next year. Only 18% of those asked had no immediate...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 1 September 2017, 08:30 in News

Consumers Fed up with Irrelevant Brand Communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant...


- 16 August 2017, 08:30 in News

Men More Likely to Accept Gender-Specific Marketing for Toys

Men are much more likely than women to believe it is acceptable that brands manufacture or market toys specifically at boys or girls, new research...

- 15 August 2017, 07:30 in News

North America More Likely to Adopt Marketing Automation Than Europe

North American organisations are more likely to adopt marketing automation strategies, and considerably more likely to report a strong return on...

- 15 June 2017, 08:00 in News

1 in 4 Tech Marketers Looking to Change Jobs in the Next Year

Over a quarter (26%) of marketers in the tech industry are planning to leave their job within in the next year, despite 65% saying they're happy in...

- 25 May 2017, 08:00 in News

3 in 5 Consumers Think Marketers Fail to Target Them Effectively

Despite the growing availability of online and offline customer data, nearly three in five consumers (58%) in the UK think that brands and marketers...

- 25 April 2017, 09:00 in News

Email Marketing Tops ROI Charts for Third Year in a Row

For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing...

- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

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