- 25 May 2017, 08:00 in News

3 in 5 Consumers Think Marketers Fail to Target Them Effectively

Despite the growing availability of online and offline customer data, nearly three in five consumers (58%) in the UK think that brands and marketers are failing to target them effectively.

These findings come from the new Data Deadlock report from marketing automation brand BlueVenn. The new research incorporates data from over 2000 UK and US consumers, as well as over 600 B2C marketers.

BlueVenn’s research suggests that – while more...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use...



- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be negatively affected by website downtime, according to web hosting...

- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the...

- 28 March 2017, 08:30 in News

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to...

- 22 March 2017, 09:00 in News

Advertisers Seek Closer Relationships with Fewer Suppliers

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house...

- 22 March 2017, 07:30 in News

Social Followers Won’t Share it if it isn’t PG

Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their...

- 13 March 2017, 07:30 in News

Digitisation Drives Sales and Marketing Partnership, but Business Yet to Catch Up

Nearly all senior business decision makers (92%) believe sales and marketing teams should work closely together, but 64% say they could be more...

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