- 6 December 2017, 08:00 in Mobile

Tap Into the Power of Mobile by Understanding Audience Behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Brands must know how different segments within their target audience behave on mobile and how this differs to other advertising platforms.

Mobile is one of the few ad formats that people actively interact with as evidenced by its strong engagement rates...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 29 November 2017, 08:00 in Mobile

Mobile and Rich Media is a Match Made in Heaven. So Why Aren't Marketers Taking Advantage?

There’s no denying it: smartphones and tablets have transformed our world. Over the past decade,...


- 12 October 2017, 08:00 in Mobile

Marketers Intimidated by Mobile Programmatic

Independent, transparent media buying platform, iotec, today address some of the rising concerns within mobile programmatic advertising through their...

- 28 September 2017, 08:00 in Mobile

After 25 Years SMS Gets a Makeover, but are Marketers Ready for RCS?

As a marketing and customer engagement channel, the unrivalled ubiquity, reliability and engagement rates of SMS is hard to beat. But in recent years...

- 15 September 2017, 07:30 in Mobile

Must Have Strategies for your Effective Mobile Engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very...

- 30 August 2017, 08:30 in Mobile

3 Major Benefits of Implementing Mobile Business Intelligence

Whether members of the marketing team are at the office, in the field, or even working offline, they need the ability to access company systems from...

- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites...

- 27 July 2017, 08:00 in Mobile

Email is Still King When it Comes to Mobile Conversion

Despite many marketers now focusing their efforts on geo-targeting, mobile games and augmented reality, email offers are the most likely marketing...

- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

- 21 July 2017, 08:00 in Mobile

Mobile is Now Preferred Platform for Reading Email

More than half of emails are now opened and read on mobile devices, according to a new report from Return Path. The email solutions provider found...

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