- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites are responsive and a gargantuan 91% of websites that redirect to mobile don’t use Google’s recommended HTTP Header. With these in mind, here’s a vital mobile-first checklist that you should make sure to sift through if you have not yet optimized your website for the...

Keep Reading...


- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 17 August 2017, 08:00 in Features

3 Reasons Marketers Should Use Crowdsourced Video

Video is helping drive the European online advertising market’s double-digit growth. Already most Internet traffic...



- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

- 21 July 2017, 08:00 in Mobile

Mobile is Now Preferred Platform for Reading Email

More than half of emails are now opened and read on mobile devices, according to a new report from Return Path. The email solutions provider found...

- 14 July 2017, 08:30 in Mobile

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’...

- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed...

- 6 June 2017, 08:00 in Mobile

A New World of Mobile Tech Means New Opportunities for Marketers

HTC recently revealed one of the most unusual smartphones the industry has ever seen. The U11 responds to a new type of interaction; designed to be...

- 15 May 2017, 08:00 in Mobile

How to Connect with the Mobile Customer

According to Retail Research, e-commerce is the fastest growing retail marketing in Europe and North America. And with mobile e-commerce, or...

- 3 May 2017, 08:00 in Mobile

​Mobile Contributing to Declining Ad Viewability Levels

The rise in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from...

- 14 April 2017, 08:00 in Mobile

3 Ways to Inspire and Engage Shoppers via Mobile

Mobile’s role throughout the customer journey is undoubtedly becoming increasingly significant. With global consumers spending an average of...

← Older