- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective way, and squeeze engagement from every single impression, everybody would want it!

I quickly learnt that the advertising ecosystem doesn’t...

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Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

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- 20 March 2017, 08:00 in Mobile

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- 17 March 2017, 08:00 in Mobile

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- 9 March 2017, 09:30 in Mobile

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- 27 January 2017, 08:30 in Mobile

How Will Mobile Marketing and Loyalty Evolve

Neither mobile marketing nor loyalty programs are new ideas when it comes to increasing share of the customer wallet, but the strategy behind both...

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