Mobile is the future - Mobile first

- 12 October 2017, 08:00 in Mobile

Marketers Intimidated by Mobile Programmatic

Independent, transparent media buying platform, iotec, today address some of the rising concerns within mobile programmatic advertising through their latest findings, highlighted in their recently fielded research, The Mobile Transparency Report.

According to eMarketer, it’s anticipated that by 2019 mobile media time (29.6%) will surpass TV activity (30.4%). As a result, the increasing use of mobile is an area through which advertisers must pay close attention to, but an emphasis beyond...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 15 September 2017, 07:30 in Mobile

Must Have Strategies for your Effective Mobile Engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very...

- 30 August 2017, 08:30 in Mobile

3 Major Benefits of Implementing Mobile Business Intelligence

Whether members of the marketing team are at the office, in the field, or even working offline, they need the ability to access company systems from...

- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites...

- 27 July 2017, 08:00 in Mobile

Email is Still King When it Comes to Mobile Conversion

Despite many marketers now focusing their efforts on geo-targeting, mobile games and augmented reality, email offers are the most likely marketing...

- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

- 21 July 2017, 08:00 in Mobile

Mobile is Now Preferred Platform for Reading Email

More than half of emails are now opened and read on mobile devices, according to a new report from Return Path. The email solutions provider found...

- 14 July 2017, 08:30 in Mobile

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’...

- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed...

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