- 25 January 2016, 13:00 in Blogging

Blog Standard: Poor Implementation is Diluting Value

Businesses are investing heavily in content, with B2B brands
investing 28% of their overall marketing spend towards content
marketing, with B2C brands investing an even bigger 32%.

This is serious investment that needs to be utilised in the best
possible way.

In my experience, businesses tend to house the large part of their content on a blog, as this is the easiest platform for getting content live on a website....

Keep Reading...


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A corporate blog done well offers a platform to demonstrate thought leadership, showcase your successes and share your views on current industry...

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'Blog or Bust: Business Blogging Advice'

Hands up who’s paid a visit to a company’s website for a brief look, and ended up spending four hours on the site having discovered their...

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Blogs, a Pain in Your Backside?

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Has your business blog got the fluff-factor?

Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more...

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Business Blogging Advice: Where to start

People love people. People buy from people. People love inspiring stories, pictures of cats, and comprehensible, tried-and-tested advice. A blog is...