- 9 January 2020, 07:00 in Blogging

Influencer Marketing 2020 Predictions & Trends

Kam Zulawski, MD of EMEA at CreatorIQ, shares his three biggest trend predictions for 2020.

CGI Influencers+ AI

2020 will see the rise of some brands using CGI influencers as part of their influencer marketing programs. Use of CGI influencers can be effective for brands that want full brand control over their content and can help mitigate risk, with posts outside of brand-guidelines with real influencers from the past being surfaced as...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 25 January 2016, 13:00 in Blogging

Blog Standard: Poor Implementation is Diluting Value

Businesses are investing heavily in content, with B2B brandsinvesting 28% of their overall marketing spend...


- 27 July 2015, 08:00 in Blogging

10 Actionable Tips to Drive More Traffic to Your Blog

Success of a website is measured in terms of traffic and leads it can generate. Marketers should engage in a hands-on approach for better publicity...

- 21 May 2015, 12:00 in Blogging

Should Digital Publishers be Doing Better Than They Are?

Not long ago, with the traditional print industry in long term decline, the rise of digital magazines was seen as a great hope for the industry to...

- 27 March 2015, 15:00 in Blogging

Blogging for the Boss; When is Ghost-Blogging not a Deception?

Blogging and content marketing has moved on a long way since the main objective of a corporate blog was ‘thought leadership’. Now almost...

- 29 October 2013, 17:30 in Blogging

Maximising the PR Impact of Your Corporate Blog

A corporate blog done well offers a platform to demonstrate thought leadership, showcase your successes and share your views on current industry...

- 29 October 2013, 08:30 in Blogging

'Blog or Bust: Business Blogging Advice'

Hands up who’s paid a visit to a company’s website for a brief look, and ended up spending four hours on the site having discovered their...

- 7 October 2013, 08:30 in Blogging

Blogs, a Pain in Your Backside?

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web. That sounds easy, all you have to...

- 18 September 2013, 14:50 in Blogging

Has your business blog got the fluff-factor?

Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more...

- 3 September 2013, 10:41 in Blogging

Business Blogging Advice: Where to start

People love people. People buy from people. People love inspiring stories, pictures of cats, and comprehensible, tried-and-tested advice. A blog is...


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