- 25 January 2016, 13:00 in Blogging

Blog Standard: Poor Implementation is Diluting Value

Businesses are investing heavily in content, with B2B brands
investing 28% of their overall marketing spend towards content
marketing, with B2C brands investing an even bigger 32%.

This is serious investment that needs to be utilised in the best
possible way.

In my experience, businesses tend to house the large part of their content on a blog, as this is the easiest platform for getting content live on a website....

Keep Reading...


- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use...



- 21 May 2015, 12:00 in Blogging

Should Digital Publishers be Doing Better Than They Are?

Not long ago, with the traditional print industry in long term decline, the rise of digital magazines was seen as a great hope for the industry to...

- 27 March 2015, 15:00 in Blogging

Blogging for the Boss; When is Ghost-Blogging not a Deception?

Blogging and content marketing has moved on a long way since the main objective of a corporate blog was ‘thought leadership’. Now almost...

- 29 October 2013, 17:30 in Blogging

Maximising the PR Impact of Your Corporate Blog

A corporate blog done well offers a platform to demonstrate thought leadership, showcase your successes and share your views on current industry...

- 29 October 2013, 08:30 in Blogging

'Blog or Bust: Business Blogging Advice'

Hands up who’s paid a visit to a company’s website for a brief look, and ended up spending four hours on the site having discovered their...

- 7 October 2013, 08:30 in Blogging

Blogs, a Pain in Your Backside?

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web. That sounds easy, all you have to...

- 18 September 2013, 14:50 in Blogging

Has your business blog got the fluff-factor?

Poorly written blog posts are the angora rabbits of social media marketing: fluffy, mostly harmless, but they won’t make your business any more...

- 3 September 2013, 10:41 in Blogging

Business Blogging Advice: Where to start

People love people. People buy from people. People love inspiring stories, pictures of cats, and comprehensible, tried-and-tested advice. A blog is...