- 25 July 2016, 11:00 in Social Media

Euro 2016: The Last Football Tournament to be Exclusively Shown on TV

With the antics of Iceland and Wales, and the eventual triumph of Portugal over the hosts, this year's Uefa Euro 2016 belonged to the underdog.

And that is also whom the future of the tournament belongs to, as this looks set to be the last year Europe's top football competition is broadcast exclusively by old-line television companies.

From 2020 and beyond, I expect online native platforms and social networks to become co-broadcasters, putting them on a possible...

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- 1 June 2016, 10:39 in Social Media

Finding the Right Social Media Audience for your Small Business

Yes, of course, social media and the online marketplace have made it easier for small...

- 17 May 2016, 12:00 in Social Media

Twitter's Slow Brands and Lazy Brands

This mystery shopping survey conducted on Twitter found some prominent British brands could do much...


- 14 April 2016, 12:00 in Social Media

5 SMEs Going Toe to Toe with Multinationals in Digital

One area where smaller companies are at a disadvantage when it comes to competing with large corporations is in marketing. While Coca Cola can afford...

- 11 March 2016, 13:00 in Social Media

Is #Social Customer Care Harming Your #Brand?

Social media has changed our lives massively. We can share content and ideas with an unprecedented audience of friends, family, strangers and every...

- 12 February 2016, 10:00 in Social Media

#Trademarks – Brand protection in the Social Media Age

When a new marketing tool such as social media comes along, the opportunities offered can be incredible. Marketers, particularly digital marketers,...

- 21 January 2016, 10:00 in Social Media

Pinterest Search: The Visual Web and Fragmentation of the Consumer Journey

"We were never born to read,"[1] said literacy academic Maryanne Wolf. So it's a good job that the web has become such a visual space. With 80...

- 14 January 2016, 08:00 in Social Media

Create Your Social Media Strategy for 2016

Today, the ubiquity of social media has provided businesses of all sizes with a powerful toolkit for creating their image, increasing exposure and...

- 11 January 2016, 14:00 in Social Media

A Guide to Launching New Campaigns on Social Media

When brands are looking to launch new products and services onto the market, digital channels offer a cost effective way to support more traditional...

- 5 January 2016, 08:00 in Social Media

Digital Lessons when Marketing a Charity

As with most industry sectors, it is now imperative for charities to be on the cutting edge of digital media strategy. If we are to compete with the...

- 24 December 2015, 15:00 in Social Media

Three B2B Marketing Strategies for 2016 which Deliver Exceptional Results

The B2B sales process has evolved into a notoriously long and complex sales cycle and buyers now tend to research extensively before making a...

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