- 24 February 2017, 08:30 in Social Media

Straight off the Runway: How Social Media is Changing the World of Fashion

Fashion Week used to be an invitation-only event, attended only by the rich and famous. Back then, mere mortals had to make do with reading about the events a week or so later in glossy magazines. However, that was then, and this is now. Today’s designers are opting to make the catwalk much more accessible through the use of technology.

Social media, in particular, has proven to be a catalyst for...

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- 22 February 2017, 09:19 in Features

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“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

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Towards the end of 2016, a number of large retailers began moving away from traditional...



- 9 February 2017, 08:30 in Social Media

5 Ways to Inspire & Encourage Employee Advocacy on Social Media

Many of us hope our brand will capture the attention of well-known influencers or celebrities in order to grow our audience; but did you know your...

- 8 February 2017, 08:00 in Social Media

Snapchat and Instagram Storm the Social Media Party in the UK

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile...

- 7 February 2017, 08:30 in Social Media

Socially Connected Mobile Consumers ‘Least Likely to Switch Provider’

Customers using social media to communicate with their mobile phone provider report the highest levels of positive sentiment, according to a global...

- 2 February 2017, 08:30 in Social Media

Dark Social is Key to Converting Rugby Fans

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – the Six Nations –...

- 25 January 2017, 07:30 in Social Media

How FMCG Brands Can Use Social to Increase Frequency of Spend

A whopping 43% of FMCG (fast-moving consumers goods) shopping trips are taking place online. What’s more, the average consumer spends...

- 16 January 2017, 09:30 in Social Media

The Biggest Mistakes Brands Make on Snapchat

Advertisers have begun aggressively courting millennial consumers as they spend more time on digital platforms like Snapchat and Instagram. But given...

- 12 January 2017, 07:30 in Social Media

The 2017 Trends Every Social Media Manager Should be Aware of

Social media is a fast-moving beast. It might seem like you’ve only just got your head around the latest developments when a whole new raft of...

- 4 January 2017, 08:30 in Social Media

As Vine Withers, its Demise Shows True Value of Online Creators

It was the future once. Vine’s six-second video clips ushered in a new era of content creation and helped spur the rise of many...

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