- 1 June 2016, 10:39 in Social Media

Finding the Right Social Media Audience for your Small Business

Yes, of course, social media and the online marketplace have made it easier for small businesses to advertise, as they don’t end up spending serious money on huge swaths of people who are not in any way interested in their products.

It has, however, also made it harder. For one thing, the field has become a lot more complicated as there are so many options to consider. For another, the marketplace...

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- 17 May 2016, 12:00 in Social Media

Twitter's Slow Brands and Lazy Brands

This mystery shopping survey conducted on Twitter found some prominent British brands could do much...

- 14 April 2016, 12:00 in Social Media

5 SMEs Going Toe to Toe with Multinationals in Digital

One area where smaller companies are at a disadvantage when it comes to competing with...


- 11 March 2016, 13:00 in Social Media

Is #Social Customer Care Harming Your #Brand?

Social media has changed our lives massively. We can share content and ideas with an unprecedented audience of friends, family, strangers and every...

- 12 February 2016, 10:00 in Social Media

#Trademarks – Brand protection in the Social Media Age

When a new marketing tool such as social media comes along, the opportunities offered can be incredible. Marketers, particularly digital marketers,...

- 21 January 2016, 10:00 in Social Media

Pinterest Search: The Visual Web and Fragmentation of the Consumer Journey

"We were never born to read,"[1] said literacy academic Maryanne Wolf. So it's a good job that the web has become such a visual space. With 80...

- 14 January 2016, 08:00 in Social Media

Create Your Social Media Strategy for 2016

Today, the ubiquity of social media has provided businesses of all sizes with a powerful toolkit for creating their image, increasing exposure and...

- 11 January 2016, 14:00 in Social Media

A Guide to Launching New Campaigns on Social Media

When brands are looking to launch new products and services onto the market, digital channels offer a cost effective way to support more traditional...

- 5 January 2016, 08:00 in Social Media

Digital Lessons when Marketing a Charity

As with most industry sectors, it is now imperative for charities to be on the cutting edge of digital media strategy. If we are to compete with the...

- 24 December 2015, 15:00 in Social Media

Three B2B Marketing Strategies for 2016 which Deliver Exceptional Results

The B2B sales process has evolved into a notoriously long and complex sales cycle and buyers now tend to research extensively before making a...

- 22 December 2015, 13:00 in Social Media

Peace of Mind for the Social Media Manager this Christmas

We’re all entitled to a Christmas holiday, but the truth is the world of social media never rests and your company will need to keep its...

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