- 11 May 2018, 08:00 in Social Media

The Three Missing Links in Social Media Marketing

With a certain congressional hearing still ringing in the ears, there may be a collective feeling that it is business as usual when it comes to social media marketing, even while a long tail of questions will likely swirl in the media.

While a lot of soul searching about how we handle data as marketers is certainly appropriate in the current climate, especially with GDPR about to come into force, many...

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- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 10 May 2018, 08:00 in Social Media

How Social Media and its Influencers are Driving Fashion

As our dependence on social media grows, and it becomes more integrated into our lives,...


- 4 May 2018, 08:00 in Social Media

Size Isn’t Everything – Why Micro Influencers Matter

Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek...

- 25 April 2018, 08:00 in Social Media

Will the New Twitter Character Limit Affect your Digital Marketing Efforts?

When it comes to digital marketing, social media plays a huge role in generating brand awareness, promoting your products, and connecting with your...

- 20 April 2018, 08:00 in Social Media

Social Media and Visual Content Set to Dominate Online Marketplaces

Visual content in the shopping experience produces a 111% conversion lift and 180% revenue per visitor (RPV) lift for brands and retailers, according...

- 29 March 2018, 08:00 in Social Media

Don’t ‘Do’ Social for the Sake of it

Talk to many C-suite executives about their organisational social strategy, and they’ll give you the same vague answer: “Yes, we do...

- 21 March 2018, 08:00 in Social Media

Snapchat Revenue Set to Pass £100 Million For the First Time

Snapchat's revenues are expected to pass the £100 million mark for the first time this year, according to eMarketer in its first ever ad revenue...

- 19 March 2018, 08:00 in Social Media

Cracking Qualitative Research with Social Influencers

Here’s a starter for ten, to quote Jeremy Paxman: In an era of data abundance, why is it so difficult for marketers to find out what their...

- 15 March 2018, 09:02 in Social Media

Social Influencers Facing Bigger Crackdown on Ads

Social media influencers could be about to face a bigger shakeup in how they advertise products across their channels with the Advertising Standards...

- 15 March 2018, 08:00 in Social Media

Stepping into Amazon's Slipstream to Power up Social Media Strategies

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue, something that astute...

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