- 2 December 2016, 09:30 in Social Media

Social Media “Missing a Trick” by Ignoring Baby Boomers

Brands are putting too much emphasis on advertising to millennials on social media and not enough on appealing to baby boomers, new data from YouGov shows.

The Social Media report finds that almost seven in ten (69%) baby boomers are active on Facebook and one in five (21%) use Twitter. However, although more than half (55%) of older consumers say they have received branded emails and a third (33%) say they...

Keep Reading...


- 2 December 2016, 09:00 in Social Media

Best Practices in Social Video: How to Use Facebook Video for Business

Facebook is part of my daily life. Is it a part of yours? Facebook is...



- 29 November 2016, 08:00 in Social Media

Should Traditional Firms Adopt Social Media Marketing?

Social media marketing was recently hailed as ‘fantastically powerful’ at an E2Exchange event, where leading entrepreneurs gather to look...

- 25 November 2016, 08:00 in Social Media

How Social Media Changed the Game for Brands (& Still Runs the Show)

If you've been transfixed by political events both at home and in the US during the past six months, you may have been thinking about how...

- 22 November 2016, 08:00 in Social Media

How Small Businesses Can Continue to Thrive in the Facebook Newsfeed

In its last earnings call, Facebook made what is becoming a routine announcement. Once again, it had shattered expectations and had a stellar...

- 14 November 2016, 10:00 in Social Media

Integrated Live: The Hidden Benefits of Facebook's Algorithm Changes

Earlier this summer Facebook announced a series of changes to its news feed algorithm, eliciting mixed reactions among marketers. A few months on we...

- 3 November 2016, 10:00 in Social Media

How to Build Your Black Friday/Cyber Monday Social Strategy

In the US, Black Friday, and more recently Cyber Monday, are firmly established dates in the shopping calendar. This phenomenon has slowly crossed...

- 2 November 2016, 07:30 in Social Media

Integrated Live: Four Reasons Social Influencers are More Effective for Marketers Than Celebrities

Most fashion and beauty brands, coming early to the influencer marketing scene, now have dedicated influencer budgets, expected to increase by a...

- 1 November 2016, 09:30 in Social Media

Creating a Sense of Community Around your Brand

There are 3.17billion people who use the internet, and 2.3billion of them use social media, with an average of 5.54 different social media accounts...

- 31 October 2016, 10:00 in Social Media

The Fusion of Social and Programmatic

According to an eMarketer study, more than two-thirds of all digital display advertising will be purchased programmatically this year. Coupled with...

← Older