- 1 July 2019, 09:00 in Social Media
Latest articles
Accurate Attribution: How can AI make a difference?
Marketing attribution refers to the process of working out and measuring which marketing...
Four key steps to improve your customer experience management efforts
In my previous article I shared the three main challenges that brands face...
Challenges that hinder customer experience management strategies
To remain relevant and competitive in today’s ever-evolving marketing landscape, businesses of all...
Embrace GDPR, don’t fear it
GDPR – four letters that put fear into the hearts of organisations, as...
Marketing automation: when will you switch on?
Across all industries, there is a stark divide between British businesses that have...
7 predictions for Martech in the next 5 years
A lot has changed in the technological landscape over the last 10 years,...
Influencer Marketing 2020 Predictions & Trends
Kam Zulawski, MD of EMEA at CreatorIQ, shares his three biggest trend predictions...
Why Marketers are Calling Time on ‘Data Gossip’
Some time in early 2018, Cambridge Analytica became Public Enemy Number One. In...
Hacking PR to super-charge e-commerce and digital sales
The value of PR has increased considerably as digital marketing has evolved. New...
Will privacy concerns curb consumers from embracing newer marketing channels?
The rise of AI-powered digital assistants has been nothing short of phenomenal, with...
Cracking the digital growth code
Digital leaders in B2B achieve up to five times the revenue growth and...
The importance of storing data closer to home
There are three key components when we talk about the concept of privacy:...
4 Reasons Why Social Media Customer Service is Essential for Ecommerce Businesses
Imagine buying a box of cereal from the grocery store. When you get...
Keywords don’t convert. Conversations do. Bringing human engagement to digital channels
Almost 20% of all retail sales, now made online (and with no signs...
AdTech in 2020
2019 has been a turbulent year in adtech: At the time of writing...
