- 24 June 2019, 08:00 in Social Media
Latest articles
The internet vs marketing… are marketers playing a losing game?
The rapid pace at which the internet has developed over the years has...
Learning the lessons from others’ GDPR failures
When it comes to GDPR, there are typically two kinds of approaches that...
CEO buy-in: How CMOs can gain trust and supercharge their digital transformation efforts
Every year technology forms a bigger slice of the CMO’s marketing budget, and...
Managing the Organisational Change Required by AI
It's no secret that making data science, machine learning, automation, and (eventually) AI...
Hardware-based encryption is the key to future proofing data protection concerns
With recent changes to data protection laws, the data protection landscape is rapidly...
How AI can drive better travel customer interactions
The travel industry is no stranger to using artificial intelligence. For example, travel...
The five things I’ve learned from starting a tech business
As player-turned-board-member of an amateur rugby club, I know first-hand how challenging it...
The Power of Digital in Customer Experience
With consumer expectations at an all-time high, customer experience is more important than ever before for all businesses, regardless of size or sector. In order to meet these customer expectations, many organisations are choosing to implement digital-first strategies – creating a competitive advantage by embracing the power of AI and machine learning.
For the Love of the Customer and Compliance
With mobile phones now firmly attached to our hands and an average of 24 hours a week spent online, the UK has truly embraced a digital lifestyle. This can also be seen in the nation’s purchasing behaviour - a staggering 87% of shopping (excluding groceries) took place online in 2018. With this in mind, companies need to consider not only which products will sell best online, but of ways to deliver the best customer experiences possible to set them apart from the competition.
The 5G revolution: why the next generation of mobile internet will force advertisers and marketers to change the way they think
5G promises to be a major step forward for mobile internet connectivity according...
Increased consumer control the key GDPR benefit influencing the customer experience
A year on from the General Data Protection Regulation (GDPR) compliance deadline, long...
3 ways programmatic advertising is changing
Marc Swann is Search Director at Glass Digital, an SEO and digital marketing...
The AI advantage: transforming retail marketing with predictive customer analytics
Today’s retail marketers face an impossible battle. With so many brands out there...
Future-Proofing Business: Multi-Cloud and Compliance
Future-Proofing Business: Multi-Cloud and ComplianceMany businesses will use multi-cloud to architect their IT...
Gemserv: What the focus on the AdTech industry and cookies means for your organisation
In the past month the Information Commissioner’s Office (ICO) issued both a report...
