- 28 April 2017, 09:00 in Social Media

Why Social Could be Better Bang for your Buck than TV

TV advertising spend is set to shrink. This is hardly surprising. The latest Advertising Association/WARC Expenditure Report forecasts that TV ad expenditure will decline by 0.5% in 2017. 

Digital formats, on the other hand, continue to grow, with the former Internet Advertising Bureau (IAB) UK CEO Guy Phillipson commenting on the £1.2 billion increase in 2016, which he notes was almost exclusively driven by mobile: “The smartphone has become the hub of...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 10 April 2017, 07:30 in Social Media

How is Social Media Changing the Marketing Funnel?

Marketers have long recognised the disruptive force of social media and its impact on the purchase funnel. Today, the practice of aligning messages...

- 5 April 2017, 08:00 in Social Media

Scarcity Marketing in the Social World

Scarcity marketing is the business equivalent of playing hard to get. People want what they can’t have and scarcity tactics, if used well, can...

- 4 April 2017, 07:30 in Social Media

Local Social Media Monetization Gap Presents Brand Opportunities Abroad

Online, there is no such thing as borders. As long as anyone has an internet connection, communication is (mostly) free. Increasingly, brands are...

- 3 April 2017, 07:30 in Social Media

Why Authenticity is the Holy Grail on Social Media, and How to Get it Right

 One of the fundamental ways brands fail at coming across as authentic on social media is that they try too hard. Social media is one of...

- 30 March 2017, 09:00 in Social Media

The Rise and Rise of Social CRM

It’s taken a good while for social media to gain widespread acceptance as a serious B2B tool, but it’s finally happened: 84% of marketers...

- 24 March 2017, 07:30 in Social Media

The 'Roly Poly Goalie' and the Implications for Sports Brands

The FA cup is guaranteed to throw up a few surprises and shocks every year. This time around, one of the most noteworthy storylines was the progress...

- 16 March 2017, 09:00 in Social Media

Female Instagram Users Get 5x More Likes Than Men

Marketers may want to consider focusing their influencer marketing efforts on women, after new research revealed female Instagram users get five time...

- 16 March 2017, 07:30 in Social Media

Creating Brand Advocates From Customer Complaints

Millions of people are using social media to network, sell products, to extend influence and inevitably, complain about poor service. A recent report...

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