- 24 March 2017, 07:30 in Social Media

The 'Roly Poly Goalie' and the Implications for Sports Brands

The FA cup is guaranteed to throw up a few surprises and shocks every year. This time around, one of the most noteworthy storylines was the progress of Sutton United who made it to the fifth round, earning a televised glamour tie against Premier League opposition.

Media reports ahead of the mouth-watering fixture with Arsenal made much of the physical attributes of Wayne Shaw, Sutton’s reserve goalkeeper and member of coaching...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 16 March 2017, 07:30 in Social Media

Creating Brand Advocates From Customer Complaints

Millions of people are using social media to network, sell products, to extend influence and inevitably, complain about poor service. A recent report...

- 14 March 2017, 07:30 in Social Media

Mother’s Day: A Social Media Guide for Brands

Mother’s Day is more than an opportunity to celebrate mothers, motherhood and motherly bonds. It is rapidly evolving into a significant annual...

- 9 March 2017, 07:30 in Social Media

How to Make Social Media Marketing Work for your Small Business

Nearly three billion people will have access to a social media account by 2020, according to market research company Statista. With such a large...

- 2 March 2017, 09:00 in Social Media

How to Engage your Audience Through Facebook Live

Live formats are becoming a powerful medium that offer the excitement of television with more opportunities for engagement. Having launched our Super...

- 27 February 2017, 09:00 in Social Media

The Growing Importance of Facebook for Streaming

Early last April, 1.32 billion Facebook users suddenly found live video as easily accessible as uploading a photo when Mark Zuckerberg’s...

- 24 February 2017, 08:30 in Social Media

Straight off the Runway: How Social Media is Changing the World of Fashion

Fashion Week used to be an invitation-only event, attended only by the rich and famous. Back then, mere mortals had to make do with reading about the...

- 14 February 2017, 07:30 in Social Media

How to Reduce Complexity in Enterprise Social Media

In 2006, I started working in social media marketing when things were simple. We only had a small handful of social channels to focus on, they had...

- 9 February 2017, 08:30 in Social Media

5 Ways to Inspire & Encourage Employee Advocacy on Social Media

Many of us hope our brand will capture the attention of well-known influencers or celebrities in order to grow our audience; but did you know your...

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