- 11 March 2016, 13:00 in Social Media
Success in Diverse Markets Requires Local Knowledge and Global Expertise
What sort of impact does Diwali have on consumer electronics sales? How long do the Lunar New Year festivities last? How does the Malaysian market view cash-back offers? Who are the most dominant PC retailers in Hong Kong? How likely are Russian consumers to hand over their banking details as part of a rebate offer?
These are all questions that any global retail sales strategy must address if it is to carry over any domestic success into foreign markets.
Though essential, offering good value is only one part of the equation. How well a company adapts to the unique needs of each individual market can make or break any sales promotion, regardless of how substantial the savings are. Disappointing and inconsistent results have led companies around the world to abandon the assumption that there can be a “one size fits all” solution.
For retailers and brands hoping to make an impact on foreign markets with attractive headline offers, risk-managed sales promotions – enforced with solid data – offer compelling results, regardless of which corner of the map is being targeted.
These promotions can come in a variety of forms, such as cashback offers, trade-ins, prize-draws, instant wins and satisfaction guarantees.
Instead of taking all the risk of an over-performing promotion, retailers can be assured that the promotion will not backfire and leave them in the red, thanks to the combination of predictive analytics and specialist underwriting guarantees.
Making business sense out of Internet of Things (IoT) data
The potential benefit IoT can bring to an economy is growing at a rapid pace: recent figures show big data and IoT together are expected to generate £322 billion in revenue for the UK economy from 2015 to 2020 alone.
Analyst firm Gartner has also recently highlighted the top IoT technologies that should be on every organisation's radar through the next two years. The analyst emphasised these technologies will have a very broad impact, affecting numerous key areas of an organisation, including its business strategy.
Marketing critical to growth but does measuring ROI hold you back?
Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business. The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.
Power to the People: On Demand is in Demand
The power of webinars as a marketing tool is well documented, and use of the technology has continued to rise in recent years. The number of webinars being held during our working week has also gone up, and this has led to clashes, as marketing teams seek to leverage their influence on the same days and at the same times.
ON24 2016 Webinar Benchmarks Report: The Formula for Webinar Success
Webinars take an important role in the marketing and sales process. However, in order to see the results, it is vital that you implement an effective strategy to ensure your broadcast achieves its potential. Check out the infographic below to discover the lifecycle of delivering a webinar.
Webinar Benchmarks: Is your Webinar Hitting a Home Run?
While the power of webinars to inform and educate is well known, only post-webinar data provides true understanding of a webinar’s effectiveness. By studying key benchmarks, marketing teams can lock in on performance weaknesses and make crucial improvements.
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