- 16 January 2017, 09:30 in Social Media

The Biggest Mistakes Brands Make on Snapchat

Advertisers have begun aggressively courting millennial consumers as they spend more time on digital platforms like Snapchat and Instagram. But given that nearly a fifth of the Snapchat demographic “hates” ads and another third fails to notice them, brands face an uphill battle to gain attention on the platform.

Here are some common errors observed in our recent report:

Making Snapchat ads look like TV commercials

Toyota recently advertised its new...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 4 January 2017, 08:30 in Social Media

As Vine Withers, its Demise Shows True Value of Online Creators

It was the future once. Vine’s six-second video clips ushered in a new era of content creation and helped spur the rise of many...

- 3 January 2017, 07:30 in Social Media

How Luxury Brands can Succeed on Pinterest

Today, shoppers turn to digital channels more than ever before. Research shows that 85% of UK luxury consumers regularly use social media, making...

- 20 December 2016, 08:00 in Social Media

Brave New World: Social Media Analytics Trends in 2017

A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is both a broadening and deepening of the reach...

- 9 December 2016, 08:00 in Social Media

A Social Media Star is Born This Christmas

For many, the famous John Lewis Christmas advert has become as much a part of Christmas as roast turkey and baubles. Just 24 hours after its launch,...

- 6 December 2016, 09:00 in Social Media

The Difference Between Reach and Engagement

Working with a range of clients across the globe, since launching our platform we’ve always challenged the miscomputation around reach and...

- 6 December 2016, 08:30 in Social Media

Facebook is King for Christmas Video Campaigns

The UK’s biggest retailers kicked off their eagerly anticipated TV ad campaigns in November, but which social media platform holds the key to...

- 6 December 2016, 08:00 in Social Media

When Fame is no Longer Enough: Brand Ambassadors in the Age of Social Media

Starting in the 1940s and ‘50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan...

- 5 December 2016, 08:30 in Social Media

86% Don't Measure Their Social Media Marketing Efforts

Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research. Specialist web design and...

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