- 27 June 2017, 07:30 in Social Media

How to Build Awareness, Engage and Convert with Facebook

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram, the Facebook advertising platform provides an unparalleled opportunity to connect with an engaged audience across the globe.

Whatever kind of business you run — business-to-business (B2B) or business-to-consumer (B2C), product or service-based — your customer is ultimately another person. There’s a highly likely chance, therefore, that they are active on one of these platforms. The right message...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s...

- 23 June 2017, 09:00 in Social Media

The New Era of Employee Social Media Marketing

With ad blockers on the rise, less brand organic reach and a proliferation of content competing for our attention, it is harder than ever for...

- 23 June 2017, 07:30 in Social Media

Where GDPR Leaves Brands on Social

With a year to go to the deadline for GDPR compliance, Q1 2017 saw a 61.5% increase in paid media spend across Facebook, Instagram, Twitter,...

- 12 June 2017, 07:30 in Social Media

What Can Smaller Brands Learn From Big-Brand Social Media Marketing?

Successful campaigns being executed by big brands on social media may lead smaller brands to believe that they have little chance of replicating such...

- 7 June 2017, 09:30 in Social Media

How the Political Parties are Using Paid Social in the UK Election Race

The Information Commissioner’s Office has launched an investigation into the ways UK political parties and other campaign groups are using...

- 7 June 2017, 07:30 in Social Media

Capturing Millennial Shoppers via Social Media

The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and...

- 6 June 2017, 09:00 in Social Media

Brits Favour Sharing Visual Content

Brits are more likely to feel engaged, happy and accepted when sharing visual content on social media, according to a new survey.  In a survey...

- 5 June 2017, 07:30 in Social Media

4 Ways you Haven’t Reached your Target on Facebook Yet

Facebook has the most comprehensive targeting of any of the social media channels. It goes deeper, and more granular than other comparable pals like...

- 2 June 2017, 09:00 in Social Media

Happy Snappers

It’s becoming ever more common to see tables of people poised to eat their meal waiting, fork in hand, as one of their group painstakingly...

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