- 22 September 2017, 08:30 in Social Media

4 Top Tips for Navigating the Forever-Changing World of Social Media

Will social platforms be around for years to come? I believe so. But perhaps not in the form we know now. The social media landscape is constantly evolving. As technology improves the best minds in digital find new ways to utilise its potential and develop new platforms with new ways for us to interact with our peers and our customers. And with those new platforms come new business opportunities. New...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...

- 20 September 2017, 08:00 in Social Media

Will Instagram Stories Sound the Death Knell for Snapchat?

There are over 65 million people living in the UK, with 69% of people aged 16-74 using social media. That leaves an approximate 33 million...

- 18 September 2017, 08:00 in Social Media

From Content to Checkout: Boosting Retail Sales Through Social Media

The latest figures from the Confederation of British Industry, show that UK retail sales growth has plunged at its fastest pace in over a year. As...

- 15 September 2017, 08:30 in Social Media

CMOs Struggling to Prove Social Media Positively Impacts Business Objectives

Marketing budgets are increasingly being invested in social media over other marketing channels – which is a significant shift. According to a...

- 8 September 2017, 08:30 in Social Media

Snapchat’s Not Just for Kids Anymore

Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to...

- 8 September 2017, 07:30 in Social Media

Social Media is Becoming the Dominant Form of Travel and Attraction Recommendations. Or is it?

In a digital environment where nearly everything is shared on social media, long trips and weekend getaways are not to be excluded. Travel, tourism...

- 7 September 2017, 07:30 in Social Media

Social Media Essentials for Small Businesses

If you’re running a small business, your marketing department may be relatively small to non-existent, so the world of marketing and social...

- 5 September 2017, 08:00 in Social Media

Slicing the Social Media Cake: Putting Budget Behind Audience Segmentation

Social media is all about sharing, right? Tastes, ideas, activities, facts, networks – we want ours to be known, and we want to know...

- 1 September 2017, 07:30 in Social Media

Social Media Generates the Best Leads

Nearly two-thirds (62%) of the UK's small and medium-sized enterprise (SME) marketers believe their social media activity generates the highest...

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