- 1 July 2019, 09:00 in Social Media
Latest articles
Why consistency is the key to making people fall in love with your brand
With Valentine’s Day upon us, romantics across the globe will be thinking of...
Almost half of WhatsApp usage breaches legal terms
41% of UK workers admit to using WhatsApp for work purposes despite it...
Customer Data Platforms, what’s coming next?
The collection and mining of customer data has become an essential component of...
How will AI continue to improve the customer experience in 2020?
How will AI continue to improve the customer experience in 2020?
How GDPR brought email marketing to new heights
Between summer 2016 and summer 2018, marketers of all stripes found themselves in...
With great analytics, comes great content
When companies deliver bad content, the results can be disastrous. Take, for example,...
Data Privacy Day: The Evolution of Data Privacy
Data is the lifeblood of any organisation. Today’s businesses couldn’t function without data....
Here’s what I’ve learnt from four years of mobile AR
Not long ago, it was inconceivable that people would be able to augment...
Transforming Consumer Electronics Through Data
This year’s Consumer Electronics Show (CES) in Las Vegas proved that consumer expectations...
Digital marketing’s data dependency
Taking content governance to the next level with AI
Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as...
APIs: What are they, and why should marketers care?
There’s never been a more exciting time to be a marketer. Technology continues...
Accurate Attribution: How can AI make a difference?
Marketing attribution refers to the process of working out and measuring which marketing...
Four key steps to improve your customer experience management efforts
In my previous article I shared the three main challenges that brands face...
Challenges that hinder customer experience management strategies
To remain relevant and competitive in today’s ever-evolving marketing landscape, businesses of all...
