- 22 March 2017, 07:30 in News

Social Followers Won’t Share it if it isn’t PG

Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their online campaigns, or risk falling engagement, according to new research.

When promoting brands with risqué or challenging connotations that may be viewed as undesirable by or cause offence to certain members of their Facebook followers’ audience, including parents or employers, marketers need to think twice about asking followers to share, like or...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...



- 1 March 2017, 08:00 in News

UK Media Planners Turn to Mobile Video

Over half of UK media buyers and planners are now using mobile video in their advertising campaigns, exceeding the number using TV. Fifty-one per...

- 28 February 2017, 07:30 in News

Advertisers are Failing to Lead on Media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new...

- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

- 10 February 2017, 08:00 in News

What’s Holding Marketing Professionals Back in the Workplace?

According to our research, marketers are more likely to have workplace fears than professionals in any other industry, with a staggering 90.9%...

- 3 February 2017, 09:00 in News

Marketers Admit 'Coding Gap' Makes Business Less Agile

More than half (54%) of marketing professionals believe the 'coding gap' between marketing and development teams make their business less agile,...

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