- 5 December 2016, 08:00 in News

Male, Married and Millennial: The Profile of a Loyal Customer

Being male, married and a millennial are the key traits of the most engaged customers, according to global research conducted into the relationships of more than 18,000 consumers with their bank, mobile phone provider and retailer.

The study, conducted by customer engagement specialist Affinion in partnership with Oxford Brookes University, set out to understand the factors that influence a customer’s overall engagement with a brand. It found that millennials (18–334-year-olds had...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 30 November 2016, 08:00 in News

Keeping up with Digital Trends Requires Expert Execution

UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects...

- 29 November 2016, 09:30 in News

New Marketing Code Sanctioned by Commons Committee

The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998. The key consideration is that the...

- 28 November 2016, 08:30 in News

Brand Imagery More Diverse Than Ever

Marketers are increasingly using images that are racially and sexually diverse in their campaigns, according to new research from Shutterstock....

- 24 November 2016, 08:00 in News

Tech-Savvy Millennials Lead Christmas Shopping

One of the largest generations in history, millennials, are set to lead the pack in Christmas shopping spend in the UK this year, according to new...

- 23 November 2016, 07:30 in News

Millennial Generation Leads the Drive for Personalised, Digital Loyalty Schemes

Merchants and brands will lose out on millennial loyalty if they don’t create personalised, targeted schemes which are accessible via...

- 18 November 2016, 09:30 in News

Sharers are Buyers

Consumers who share a brand's content are 9x more likely to make a purchase, according to research by RadiumOne. The study also highlights how brands...

- 17 November 2016, 07:30 in News

Integrated Live: Day 2

After a busy first day, Integrated Live returned to ExCeL London for Day 2 on Thursday.  Partnered with Clear Channel and Insights for...

- 16 November 2016, 07:30 in News

Integrated Live: Day 1

The UK's foremost marketing exhibition and conference, Integrated Live, kicked off today (Wednesday) at ExCeL London.  Partnered with Clear...

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