- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce report, launched today by Episerver, which examines the retail and e-commerce trends set to shape 2017.

The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 consumers and 100 marketing professionals. It highlights that the majority of marketers (56%) are choosing a...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 3 February 2017, 08:30 in News

Just 9% of Small Businesses Focus on Website Conversion

Just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding,...

- 2 February 2017, 09:30 in News

Google Overtakes Apple as World's Most Valuable Brand

Google is now the world's most valuable brand, overtaking Apple, according to the latest Brand Finance Global 500 report. Google’s brand value...

- 2 February 2017, 07:30 in News

Dated MarTech Integration Costing Revenue

Businesses are missing out on revenue opportunities because they are still using old marketing technology, according to digital asset management...

- 30 January 2017, 08:30 in News

First Companies Certified Against Reducing Online Ad Fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the first two...

- 25 January 2017, 09:00 in News

The Four Digital Profiles Your Marketing Needs to Know

Rakuten Marketing has revealed the four types of shopper you need to be aware of for marketing campaigns to be a success. The report outlines four...

- 25 January 2017, 08:30 in News

Consumer Only Buy From Brands That Prove They Care About Earning Business

Nearly three quarters (72%) of consumers aged 18-65 in the UK say brands must actively demonstrate that they "understand and care about me" before...

- 25 January 2017, 08:00 in News

Over 55s Say Favourite Brands Don't Understand Them

Retailers in the UK appear to be losing touch with the over 55s as they continue to pursue Millennial shoppers, according to global loyalty marketing...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according to new research. The study, commissioned...

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