- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the online content we consume.

Content discovery platform, Outbrain, which surveyed over 1,000 UK consumers, said the importance of unintrusive, native content in marketing strategies is reaffirmed by the fact that, of the six forms of online content and advertising polled, respondents said that content...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 22 March 2017, 07:30 in News

Social Followers Won’t Share it if it isn’t PG

Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their...

- 13 March 2017, 07:30 in News

Digitisation Drives Sales and Marketing Partnership, but Business Yet to Catch Up

Nearly all senior business decision makers (92%) believe sales and marketing teams should work closely together, but 64% say they could be more...

- 2 March 2017, 07:30 in News

Half of Marketers Feel Disconnected with the C-Suite

Marketers feel the need to speak to language of the boardroom if they are to demonstrate the value of martech to the bottom line, according to...

- 1 March 2017, 08:00 in News

UK Media Planners Turn to Mobile Video

Over half of UK media buyers and planners are now using mobile video in their advertising campaigns, exceeding the number using TV. Fifty-one per...

- 28 February 2017, 07:30 in News

Advertisers are Failing to Lead on Media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new...

- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

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