- 2 March 2017, 07:30 in News

Half of Marketers Feel Disconnected with the C-Suite

Marketers feel the need to speak to language of the boardroom if they are to demonstrate the value of martech to the bottom line, according to digital transformation company, Squiz.

The findings reveal that although 78% of senior marketers feel confident in explaining the value of technology investments, they believe there is a disconnect with the rest of the boardroom. Marketers say they see 47% of the c-suite outside...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

- 10 February 2017, 08:00 in News

What’s Holding Marketing Professionals Back in the Workplace?

According to our research, marketers are more likely to have workplace fears than professionals in any other industry, with a staggering 90.9%...

- 3 February 2017, 09:00 in News

Marketers Admit 'Coding Gap' Makes Business Less Agile

More than half (54%) of marketing professionals believe the 'coding gap' between marketing and development teams make their business less agile,...

- 3 February 2017, 08:30 in News

Just 9% of Small Businesses Focus on Website Conversion

Just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding,...

- 2 February 2017, 09:30 in News

Google Overtakes Apple as World's Most Valuable Brand

Google is now the world's most valuable brand, overtaking Apple, according to the latest Brand Finance Global 500 report. Google’s brand value...

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