- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison.

Marketing’s complexity is multiplying in terms of the buyer’s expectations, the number of channels the consumer expects your business to be present on is growing, and how quickly you respond, post, and interact with your community via those channels is accelerating too.

Each channel requires optimisation as well - on the organic...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...




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