- 16 May 2017, 08:30 in Customer Experience

Disconnected Experiences Put Customer Loyalty at Risk

Customer loyalty is being damaged by organisations that are unable to provide seamless experiences across channels and timely access to information, according to MuleSoft.

The Connected Consumer Report 2017 found that as a result of these disconnected experiences, a significant number of UK consumers said they would consider changing their insurance (63%), retail (61%) or banking (55%) providers. Furthermore, respondents cited public services as the most disconnected industry (58%),...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 May 2017, 09:00 in Features

Automation: Is Marketing Now More Science than Art?

Marketing has always been about creative campaigns but now more than ever both data and...



- 9 May 2017, 07:30 in Customer Experience

Customers are Sharing the Love

Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital...

- 4 May 2017, 08:00 in Customer Experience

Popping the Filter Bubble will Improve the Online Brand Experience

Nearly two-thirds (63%) of the UK wants to consume more serendipitous content, according to new research from the media agency, the7stars, in...

- 3 May 2017, 07:30 in Customer Experience

How do you Spell CRM Evolution? With 4 Cs

Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston’s 'I Wanna Dance With Somebody' was the No. 1 hit. The...

- 26 April 2017, 09:00 in Customer Experience

Customer Service: Live is Better

With every aspect of people’s lives becoming increasingly digital and with automation taking over many of our daily interactions, pundits may...

- 24 April 2017, 08:00 in Customer Experience

Human Touch Still Key to Great Customer Service

Nearly a third of consumers in the UK say they would ditch a business or brand that failed to provide good customer service over the phone, according...

- 17 April 2017, 07:30 in Customer Experience

How will Chatbots Fit into the Customer Experience Story?

It seems the Age of the Robots is closer than we think. Last month, PwC shared its prediction that 10 million UK workers are at risk of being...

- 11 April 2017, 08:30 in Customer Experience

Artificial Intelligence: The key to Improving Customer Experience

Artificial intelligence, or AI, is big news for 2017. Gartner not only revealed that enquiries on the subject tripled between 2015 and 2016, but also...

- 10 April 2017, 08:00 in Customer Experience

Brands Struggle to Deliver Personalised Digital Experiences

Despite the hype around ‘personalisation’ as a marketing trend, as many as 89% of brands report they can’t deliver personalised...

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