- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But how can marketers fully realise the potential of this technology, and what will the repercussions be for those who fall behind? Innovative technology, big data and changes to regulations regarding data protection are seeing marketers rethink the process by which they create customer relationships.

Building emotional experiences

When looking at how Christmas marketing campaigns have changed over...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 10 January 2017, 08:00 in Customer Experience

Is your Customer Engagement Strategy Ready for Gen Z?

Digital natives are disrupting the way retailers engage with customers. Those born in the early 90s or after have big spending power, and that power...

- 9 January 2017, 07:30 in Customer Experience

Why 2017 Won’t be the Year of AI in Marketing

It’s prediction season. The time of year when industry experts mark the shift from one year to the next by speculating about the trends and...

- 19 December 2016, 08:00 in Customer Experience

5 Tips for Efficient Customer Experience Management

Customer experience (CX) has been something of a buzzword in 2016, with an increasing focus on customer satisfaction management and measurement....

- 16 December 2016, 08:30 in Customer Experience

Customer Experience: Innovation vs the Basics of Retail

In today’s highly competitive fashion world, delivering a consistently good customer experience is the critical factor for retailers....

- 13 December 2016, 08:30 in Customer Experience

How to Better Your Use of Technology for a More Customer-Centric Approach

Having recently held a stand at Silicon Milkroundabout, the largest tech jobs fair in Europe, it hit me just how significant a position technology...

- 7 December 2016, 07:30 in Customer Experience

Dawdling Over Decisions Puts Brands at Risk of Breaking Promises to Customers

With the rise of the digital marketplace and the instant, 24/7 access consumers now have to goods, brands are facing challenges that threaten their...

- 24 November 2016, 09:30 in Customer Experience

Raise your Expectations of the B2B Digital Customer Experience

Digital customer experience is one of the big topics in the B2B space at the moment. And while many businesses are investing heavily in customer...

- 21 November 2016, 09:30 in Customer Experience

Don’t get Dumped by Your Customers: Creating True Devotion by Learning From Real-Life Relationships

Retailers today recognise that if customers have a meaningful (and positive) relationship with your brand, they are more likely to make...

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