- 27 March 2017, 08:30 in Customer Experience

How Meaningful Brands are Winning the User Experience Game

Yannick Bolloré, CEO of Havas Group said it best: “We live in a world of content overload. A world where every day 500 million tweets, 4.3 billion Facebook messages and 500 million hours of YouTube footage are sent, posted and uploaded. In this world, only brands that form more meaningful connections with people will prosper. It’s no longer enough to produce products that work. Brands need to know why people...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 29 March 2017, 08:30 in Features

Is Automation the Answer to Meeting Marketing Regulation?

Regulation is always a hot topic, no matter the sector. It’s ever changing and version...



- 21 March 2017, 08:30 in Customer Experience

The Customer Journey – Unlocking Hidden Gems

The customer journey has become increasingly more complex over the past decade. In part, this is due to the impact of digital and the numerous...

- 20 March 2017, 08:30 in Customer Experience

How and Why Companies Should Create More Accessible Web Presences

Britain, like most developed countries, has an ageing population; Government figures show that, for the first time ever, the average age has...

- 20 March 2017, 07:30 in Customer Experience

Revealing the True Value of “Happy Customers” on International Happiness Day

What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience...

- 17 March 2017, 07:30 in Customer Experience

Lack of Human Interaction Loses Customers

Scrimping on customer experience can severely damage a company's bottom-line, according to research from Yonder Digital Group. An overwhelming 87%...

- 13 March 2017, 08:00 in Customer Experience

‘Dark UX’ – There’s No Such Thing

Recent analysis has suggested that a number of retail brands are using so-called ‘dark’ user experience methods to boost sales, for...

- 6 March 2017, 08:30 in Customer Experience

From Neverland to Wonderland: The Journey to B2B Omnichannel

Walt Disney may not be regarded as the godfather of customer experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early...

- 3 March 2017, 08:00 in Customer Experience

How to Track Your Website Success

Websites are one of the best ways of promoting your services and attracting more customers. However, it can be difficult to track and measure the...

- 2 March 2017, 08:30 in Customer Experience

Consumers Don’t Mind Personalisation, if They Think it Will Aid Them

Consumers are willing to welcome companies into their living rooms, but they have to feel the interaction aids them and they are not simply...

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