- 28 November 2017, 08:00 in Data

3 Reasons Why Digital Marketers Must Embrace “X Data”

For today’s digital marketers, data is everything. From cloud to edge, big to small, if there’s one thing digital marketing isn’t short of, it’s data. But just because we collect lots of information about our customers, campaigns and brands, that doesn’t necessarily mean that we’re collecting the right data.

The issue is that all this data collection simply serves to provide information on what has happened. On the face of it,...

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- 10 January 2018, 15:45 in GDPR

GDPR – How important is data minimisation?

In a world that is pushing big data and trying to gather as much information...

- 1 November 2017, 08:00 in Data

How Data Analytics is Making an Impact on Marketing

Predictive analytics has never been more important. A wealth of data is now available to...


- 24 October 2017, 08:00 in Data

4 Things Every Data-Driven Mobile Marketer Should Have on Their Agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article...

- 23 October 2017, 08:00 in Data

Marketers Say Creativity is More Important than Data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their...

- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before, whether that be social media platforms, email newsletters,...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

- 29 September 2017, 08:30 in Data

You Say Regulation, I See Marketing Process Automation

Healthcare, medical research, clinical trials, finance, the military - In these regulated sectors, there is process. Always. Processes for...

- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to...

- 22 September 2017, 07:30 in Data

Personalising the Customer Experience Post-GDPR

Whether signing up to social media accounts, paying bills online or making purchases, we regularly give up all sorts of data about ourselves, without...

- 1 September 2017, 08:00 in Data

Successful Marketing in the Digital Age is Data-Driven

The days when marketers could rely on light data when analysing and evaluating the performance of campaigns are long gone. According to...

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