- 20 January 2017, 08:00 in Data

Big Data for Humans

Despite massive investment in ‘customer understanding’ many retailers are still targeting customers that don’t really exist and missing out on the opportunity to build relationships with valuable customers. Sales figures can paint a positive picture that masks a painful truth: companies are losing as many customers as they are expensively gaining.

Yet the right analysis can reveal the true facts, from increasing customer acquisition costs to declining customer loyalty – and...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 5 January 2017, 08:00 in Data

Big Data, Big Issues: What Should be Top of the Agenda for Data Marketers in 2017?

It’s fair to say that 2016 has been another formative year for data. As the buzzword that was ‘Big Data’ has fast become...

- 23 December 2016, 09:30 in Data

Why Businesses Should Still be Preparing for GDPR Regardless of Brexit

Experts say don't give up on data reforms just because UK is quitting Europe. As the UK prepares to push ahead with Brexit in 2017, businesses across...

- 22 December 2016, 09:30 in Data

GDPR – Change is Good for Business

Given the length of time email marketing has been around, we’re not exactly surprised at the changes brought in by the General Data Protection...

- 21 December 2016, 09:30 in Data

How to Comply With the GDPR

To truly comply with the new General Data Protection Regulation (GDPR) rules, means being able to see into ALL of the organisation’s data,...

- 20 December 2016, 09:30 in Data

Data Protection Rules OK

Forgive the intentional puns, but the truth is that the new EU General Data Protection Regulation (GDPR) is OK, that is if you take it seriously and...

- 19 December 2016, 16:32 in Data

Will GDPR Destroy Your Marketing?

Today’s society is bombarded with promotional material on a daily basis; selling people goods, services and products. Personal data is obtained to ensure...


- 19 December 2016, 09:00 in Data

GDPR and the Effect on Data Breaches

The Information Commissioner’s office have now confirmed that the UK will have to enact the General Data Protection Regulation (GDPR) by May...

- 16 December 2016, 09:30 in Data

GDPR Frequently Asked Questions

Although the EU General Data Protection Regulation (GDPR) is not coming into force until May 2018, organisations need to act now to understand the...

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