- 9 May 2018, 08:00 in Data

How to Win the On-the-Go-Consumer With Data

Today's tech-savvy consumers are on the move, and if you want your brand to succeed, you need to keep moving with them.

It makes no difference whether you have an offline or online presence or both; you need to provide easy access to your products. With e-commerce on the rise, and revolutionary new shopping experiences such as Amazon Go shaking things up, offline retailers are facing a bigger challenge than ever...

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- 29 June 2018, 10:36 in GDPR

ON24: Webinar: How webinars can help you succeed in a GDPR World

How can organisations utilise webinars as part of the modern marketing mix? Although we are...

- 3 May 2018, 08:00 in Data

How to Build a Data-Driven Marketing Strategy

Data is a hallmark of marketing and, thanks to the digital revolution and the emergence...


- 9 April 2018, 08:00 in Data

Facebook ID Theft? Why your Online Identity is up for Grabs

Identity theft is a goldmine for fraudsters, reaching an all-time high in 2016, with up to $16 billion worth of losses. During the first six months...

- 4 April 2018, 08:00 in Data

The Warnings and Opportunities of the Facebook Data Scandal

We should all be aware of the ongoing scandal engulfing Facebook, Cambridge Analytica and the allegations of data misuse. Heads have rolled, lawsuits...

- 2 April 2018, 08:00 in Data

Why There’s Still a Place for Facebook in this Post-Cambridge Analytica World

It’s hard to remember an event as devastating to the reputation of social media as this week’s revelations. Cambridge Analytica stands...

- 22 March 2018, 08:00 in Data

Half of Marketers Don't Share Customer Insights with Sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to experience...

- 28 November 2017, 08:00 in Data

3 Reasons Why Digital Marketers Must Embrace “X Data”

For today’s digital marketers, data is everything. From cloud to edge, big to small, if there’s one thing digital marketing isn’t...

- 1 November 2017, 08:00 in Data

How Data Analytics is Making an Impact on Marketing

Predictive analytics has never been more important. A wealth of data is now available to businesses, but this doesn’t mean that everyone is...

- 24 October 2017, 08:00 in Data

4 Things Every Data-Driven Mobile Marketer Should Have on Their Agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article...

- 23 October 2017, 08:00 in Data

Marketers Say Creativity is More Important than Data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their...

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