- 1 March 2017, 09:00 in Data

Using Consumer Data More Effectively

Consumers are often blind to the alarming volume of personal data at the disposal of digital corporations such as Facebook and Google, but for those that are aware, the feeling is generally one of discomfort. A report by KPMG International found that “unwanted marketing” was the most cited reason for consumers to feel uneasy at corporations keeping a record of their personal data and history.

If the majority of consumers find...

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