- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.

This is according to the latest report by international marketing automation brand BlueVenn, Data Deadlock. The findings suggest a clash between the need for data analysis to be performed on increasingly enormous amounts of marketing data and the more creative aspects of...

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- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



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