- 24 March 2017, 08:00 in Data

Baby Boomers vs. Millennials: The Great Data Divide

In today’s world, data is created in every communication, interaction and transaction and is then used to make decisions and justify actions. Data is also a catalyst for transition and growth. It’s not surprising people want to save their valued information, but what is surprising is just how much data people save and how that amount fluctuates between different generational groups.

Every person on the planet generates a digital footprint. However,...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 21 March 2017, 08:00 in Data

Painting the Full Customer Picture: Combining Proprietary Data with Outside Insight

What’s the most effective approach to gathering insightful, honest and relevant information on the needs and behaviours of consumers? Data...

- 20 March 2017, 09:00 in Data

The UK is Still Adopting GDPR, So What are you Waiting For?

It is official. The General Data Protection Regulation (GDPR) is here to stay, at both home in the UK and abroad across the EU. Prime Minister...

- 10 March 2017, 08:30 in Data

Lessons From Barcelona: A Data-Eye View for Marketers

Love it or hate it, Mobile World Congress (MWC) never fails to turn heads in the marketing world. This year was no exception. Despite a look back -...

- 7 March 2017, 07:30 in Data

What Happens When Data and Marketing Align

Big data was the talk of adland this winter, after Spotify’s data-inspired ‘Weird’ campaign hit billboards around the world. The...

- 1 March 2017, 09:00 in Data

Using Consumer Data More Effectively

Consumers are often blind to the alarming volume of personal data at the disposal of digital corporations such as Facebook and Google, but for those...

- 28 February 2017, 08:00 in Data

Interpreting the Cross-Channel Consumer Identity: Can Big Data be the Answer?

Modern marketing is experiencing incredible growth, driven in part by Big Data. However, given the plethora of channels that it emerges from, it...

- 23 February 2017, 08:00 in Data

What Does the EU GDPR Mean for UK Marketers?

The EU’s General Data Protection Regulation (GDPR) comes into effect in 2018, and its implications for marketing are significant and...

- 14 February 2017, 08:00 in Data

A Match Made in Marketing Heaven? Data and the Digital Revolution

We hear a lot about the digital revolution nowadays - but how much do we really know about it? One thing is for sure, data plays a pivotal role in...

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