- 1 April 2020, 17:35 in Data

Getting to grips with the lawful bases for processing data

Almost two years since the GDPR came into effect, understanding its finer points remains a challenge to marketers. In particular, the lawfulness of processing data (Article 6), especially consent and legitimate interest, pose the greatest challenge. Marketers need to assess what lawful basis can be used, which is the most appropriate when processing data for marketing processes, and how this might affect their marketing activities, including direct marketing, advertising and...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 31 March 2020, 11:54 in Data

Gotcha! New Visualisation Techniques Make Fraud A Whole Lot Easier To “See” — And Stop

According to the Coalition Against Insurance Fraud, companies attribute from 5% to as much as 20%...


- 25 March 2020, 10:31 in Data

Webinar: Build the Case: Increase Your Data Privacy Investment (and ROI)

What is the price of privacy? What value can be tagged at privacy? An interesting question to ask organisations as it reflects the investment they...

- 23 March 2020, 09:26 in Data

Why Clean Data is Critical for Your Business

Three things you need to know about data cleanliness Recently there was the 50th anniversary of putting a man on the moon and that revived the famous...

- 20 March 2020, 10:10 in Data

Why the security of retail systems is key to building long term customer trust

Cloud technologies and the IoT have opened up seemingly endless possibilities for the modern retail organisation. Customers have never had as much...

- 18 March 2020, 11:34 in Data

Post cookie world: Spotlight is back on ad-blocking users

The recent announcement around Google phasing out third-party cookies has brought the spotlight back on the consumer – not only the need to...

- 10 March 2020, 12:55 in Data

The Future Of Work In The Age of Artificial Intelligence

I’ve spent 15 years of my career working at companies that didn’t exist when I started high school. It was inconceivable to imagine that...

- 31 January 2020, 06:30 in Data

Data Privacy Day: The Evolution of Data Privacy

Data is the lifeblood of any organisation. Today’s businesses couldn’t function without data. In fact, when we surveyed a group of...

- 28 January 2020, 06:30 in Data

Transforming Consumer Electronics Through Data

This year’s Consumer Electronics Show (CES) in Las Vegas proved that consumer expectations of brands have evolved. They’ve always...

- 9 January 2020, 07:00 in Data

Why Marketers are Calling Time on ‘Data Gossip’

Some time in early 2018, Cambridge Analytica became Public Enemy Number One. In the perfect storm of scandal and regulation (think GDPR, which rolled...

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