- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in May 2018, are already catching UK corporates. In trying to ensure that they have consent for the customer information that they hold, both Flybe and Honda UK have been recently hit by fines for not following current laws correctly. As businesses look to obtain stronger consent for the use of data in preparation for the...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 17 August 2017, 08:00 in Features

3 Reasons Marketers Should Use Crowdsourced Video

Video is helping drive the European online advertising market’s double-digit growth. Already most Internet traffic...



- 8 August 2017, 07:30 in Data

Location Data Verification is not Simply a Business Opportunity: Marketers & Brands beware

In light of recent location news, such as Snap's $200m acquisition of Placed and now Placecast’s launch of a product to verify location data,...

- 4 August 2017, 08:30 in Data

Consumers Like Targeted Marketing Despite Privacy Concerns

Almost two in every five (39%) consumers prefer targeted marketing that delivers content relevant to their needs despite concerns over data privacy,...

- 3 August 2017, 07:30 in Data

GDPR: A Golden Opportunity for UK Start-Ups?

In nine months’ time, the General Data Protection Regulation (GDPR) will replace the outdated Data Protection Act (DPA), creating a new data...

- 2 August 2017, 13:00 in Data

Marketers and Advertisers Unaware of GDPR

The majority of British firms in the marketing and advertising sector are unaware of the new wide-ranging data protection rules which come into force...

- 2 August 2017, 07:30 in Data

Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper

For marketers, the clock is ticking. It’s now less than a year until the biggest shake-up to data law in a generation, comes into force. When...

- 26 July 2017, 08:00 in Data

How to get More Insight from Complex Voice of the Customer Data

The big data revolution has meant that there are nuggets of insight within customer data everywhere: CRM data, reviews,...

- 25 July 2017, 08:30 in Data

Meeting Customer Demands Through Improved Interaction with Information

Today’s connected world brings with it many exciting opportunities. The coming years will be critical to marketers, as data continues its role...

- 21 July 2017, 08:30 in Data

Wetherspoons Deletes Marketing Database: Why Businesses Should not Follow Suit

The pub chain Wetherspoons recently surprised its customers with the decision to delete its email marketing database. The company informed customers...

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