- 13 May 2020, 17:28 in Data

Removing the Friction from Customer Experience

The world in which we now live and work is truly global and as such many companies need to communicate with customers across multiple languages. The inability to converse with customers in a common language presents barriers for many businesses. And while it may seem like a huge ask to address this need the technology now exists to make it possible to communicate with customers no matter where they are and no matter their local language.

Now is the time to...

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- 27 May 2020, 08:00 in Digital Marketing

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?

Let me state this right from the start. My issues with the new COVID tracking...

- 1 April 2020, 17:35 in Data

Getting to grips with the lawful bases for processing data

Almost two years since the GDPR came into effect, understanding its finer points remains a...

- 31 March 2020, 11:54 in Data

Gotcha! New Visualisation Techniques Make Fraud A Whole Lot Easier To “See” — And Stop

According to the Coalition Against Insurance Fraud, companies attribute from 5% to as much as 20% of their claims cost to fraud. In a...

- 25 March 2020, 10:31 in Data

Webinar: Build the Case: Increase Your Data Privacy Investment (and ROI)

What is the price of privacy? What value can be tagged at privacy? An interesting question to ask organisations as it reflects the investment they...

- 23 March 2020, 09:26 in Data

Why Clean Data is Critical for Your Business

Three things you need to know about data cleanliness Recently there was the 50th anniversary of putting a man on the moon and that revived the famous...

- 20 March 2020, 10:10 in Data

Why the security of retail systems is key to building long term customer trust

Cloud technologies and the IoT have opened up seemingly endless possibilities for the modern retail organisation. Customers have never had as much...

- 18 March 2020, 11:34 in Data

Post cookie world: Spotlight is back on ad-blocking users

The recent announcement around Google phasing out third-party cookies has brought the spotlight back on the consumer – not only the need to...

- 10 March 2020, 12:55 in Data

The Future Of Work In The Age of Artificial Intelligence

I’ve spent 15 years of my career working at companies that didn’t exist when I started high school. It was inconceivable to imagine that...

- 31 January 2020, 06:30 in Data

Data Privacy Day: The Evolution of Data Privacy

Data is the lifeblood of any organisation. Today’s businesses couldn’t function without data. In fact, when we surveyed a group of...

- 28 January 2020, 06:30 in Data

Transforming Consumer Electronics Through Data

This year’s Consumer Electronics Show (CES) in Las Vegas proved that consumer expectations of brands have evolved. They’ve always...

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