- 13 January 2017, 09:00 in Apps

Mastering the Art of the In-App Video Ad

It makes up 70% of all internet traffic and may account for 90% by 2020, according to Cisco. Some even say that it’s ‘eating the internet’. And no, it’s not the Mannequin Challenge.

Video creation and consumption has skyrocketed in recent years, and now that affordable, unlimited data packages allow us to stream all we please, it shows no sign of slowing. YouTube bloggers are making their...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 25 October 2016, 10:30 in Apps

How Can Mobile Apps Help you Market your Brand and Boost your Business?

When the App Store launched back in 2008, it was hard to imagine how quickly this market would progress or the direct impact it would have in the...

- 4 October 2016, 09:30 in Apps

Appy Shoppers: Creating the In-App Retail Experience Customers Want

Take a look at your phone’s home screen. There’s a strong chance that at least one of the apps you’re looking at exists primarily...

- 14 September 2016, 09:30 in Apps

Enhancing Your Brand Through Web and Mobile Apps

In today’s marketplace, the quality of your digital apps can make or break your brand. Apps not only generate revenue through sales and...

- 13 September 2016, 07:00 in Apps

Why Should Schools, Colleges and Universities Invest in Mobile Apps?

As we start a new academic year and term, now more than ever college and university dropout rates are a concern for many education establishments. A...

- 6 September 2016, 11:30 in Apps

Beyond App Development to the App Ecosystem

It’s official. With so many apps out there, not many of us still think of app development as the way to make our millions. But app innovation...

- 6 September 2016, 07:00 in Apps

A Story of Instagram Vs. Snapchat

Last month, Instagram launched a shiny new feature - Instagram Stories. According to its blog, The Instagram Stories format will allow users to share...

- 19 July 2016, 15:00 in Apps

Beware the Social Media 'Filter Bubble'

A few Fridays ago, I was rudely jolted awake by the news that the nation had voted Brexit. This came as a profound shock to me personally, and...

- 14 July 2016, 11:00 in Apps

How to Approach User Engagement for App Development Success

With hundreds of millions of new apps launched every year, you might think publishers have mobile development down to a fine art. Unfortunately, in...

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