- 28 February 2017, 09:00 in Apps

Mobile App Use on the Decline in Europe

While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK according to the latest Adobe Digital Insights.

Europe appears to be following the trend of the US market, where mobile app installs are down by 38% since 2014, with a 28% decrease in apps opened. In Europe, app use is noticeably...

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