- 29 July 2015, 15:00 in Jargon

Confusion Reigns; The Language of Data and Technology

Speed of change

There is seemingly infinite delight in watching our industry constantly changing. The opportunities presented by the volume of data combined with the growth in technology, are both exciting and daunting in equal measures.

The tools used to capture data and generate insight - and then apply it - have evolved too, and this change can feel significant.

Subsequently, as this exponentially complex ecosystem grows and expands, so too does the...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 May 2015, 08:00 in Jargon

Insights: Breaking Down a Buzzword

Everyone agrees that insights are great. What’s less clear is what makes a great insight....

- 28 January 2015, 13:00 in Jargon

Recycling an Audience is Bad for the Environment

Richard Foster calls for a climate change in digital advertising – urging marketers to drive growth by focusing on new customer acquisition,...

- 4 August 2014, 15:00 in Jargon

What is CRO?

By Mediaworks.   

- 25 July 2014, 17:00 in Jargon

Who Will Write The Programmatic Phrasebook?

Google may be frustrated that this quote is now a little too well worn, but when their VP for Europe, Matt Brittin said, “It's like teenage...

- 4 September 2013, 16:23 in Jargon

Affiliate Marketing Jargon Buster

Affiliate marketing is, by its very nature, a great digital marketing channel because it embodies many different disciplines, from email marketing...

- 4 September 2013, 16:13 in Jargon

Search Marketing Jargon Buster

In 2012, paid-for search marketing accounted for 58% of all digital advertising in the UK - that’s £2.77 billion each year (IAB). With its...

- 3 September 2013, 11:11 in Jargon

The Web Development Dictionary

With many of us used to being on the end-user side of web development, some of these words can seem like they are a different language all together....

- 3 September 2013, 11:01 in Jargon

The Top Need-To-Know PPC Terms

PPC A form of search engine marketing where advertisers pay a publisher for each click on their ads. Search term / Search Query The word or phrase...

- 2 September 2013, 16:24 in Jargon

The SEO Pocket Dictionary

Alt AttributesSearch engines can’t read images because they are not text based. As a result, Alt Attributes /Alt Tags have been created to...

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS