- 29 September 2017, 07:30 in Lead Generation

Does the Length of the Subject Line Matter?

Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by Persado.

In a study of more than 30,000 subject lines from Persado’s content database, there was no perceptible correlation between performance for opening and click-through rates and subject length. At the same time, a belief that subject length is one of the primary reasons for email success...

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- 25 September 2017, 08:30 in Data

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- 20 October 2017, 08:00 in Features

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- 18 August 2017, 07:30 in Lead Generation

Avoiding the Spam Folder

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- 11 August 2017, 08:00 in Lead Generation

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- 22 May 2017, 09:00 in Lead Generation

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- 5 April 2017, 07:30 in Lead Generation

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- 15 March 2017, 07:30 in Lead Generation

Retail Success Mapping Email Campaigns to Customer Lifecycle Stages

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- 14 March 2017, 09:00 in Lead Generation

The Perfect Checklist for Anxiety-Free Email Campaigns

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- 10 March 2017, 09:00 in Lead Generation

The Most Effective Lead Nurturing Tools That B2B Marketers Use

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- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers...

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