- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers should be vigilant about how their messages are handled by Gmail’s automatic sorting feature.

The Email Marketer’s Guide to Gmail Categories report shows that nearly 10% of tabbed inbox users say that messages are not sorted correctly.

Incorrect classification can be bad news for marketers, as Gmail users become...

Keep Reading...


- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with...



- 7 November 2016, 11:00 in Lead Generation

Nightmare on Email Street

Imagine waking up one morning to find that you can no longer send emails to your customers. Worse still, you can’t email prospective customers...

- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure...

- 14 October 2016, 10:00 in Lead Generation

Combatting Low Email Deliverability Rates

Email is undoubtedly the most widely used and trusted channel for businesses and people to communicate. However, getting emails into an inbox takes...

- 12 October 2016, 09:00 in Lead Generation

The Future of Email

Has email marketing now reached an end point for innovation, or have we much more to come? It is shocking to think how much the world of direct...

- 10 October 2016, 09:30 in Lead Generation

Website Content Tips to Drive Lead Generation

What drives conversion on a website? The answer is simple if you bear in mind a few key elements: attractive design, great functionality, successful...

- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful...

← Older