- 5 April 2017, 07:30 in Lead Generation

Using Gamification to Improve Subscriber Engagement

Personalisation is often regarded as one of the most important tools email marketers have at their disposal to attract and retain their subscribers’ attention. This is certainly true, with open rates for emails with a personalised message at 18 percent, compared to just 11% for generic emails, according to Statista. Tailored emails are key in driving engagement, clicks and conversions. However, as brands increasingly jump on the personalisation bandwagon, marketers...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 14 March 2017, 09:00 in Lead Generation

The Perfect Checklist for Anxiety-Free Email Campaigns

Email anxiety is real - getting nervous right before you send an email marketing campaign is incredibly common. It always seems like no matter how...

- 10 March 2017, 09:00 in Lead Generation

The Most Effective Lead Nurturing Tools That B2B Marketers Use

How can B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads? Lead nurturing is one of...

- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers...

- 25 November 2016, 08:30 in Lead Generation

How to Sustain the Black Friday Momentum

In the past few years, the weeks preceding Black Friday have been a mad rush to one of the most pivotal days in a retail marketer’s calendar....

- 7 November 2016, 11:00 in Lead Generation

Nightmare on Email Street

Imagine waking up one morning to find that you can no longer send emails to your customers. Worse still, you can’t email prospective customers...

- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure...

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