- 31 October 2017, 08:00 in Lead Generation

Beating the System: How to Engage with Savvy Customers

From the ancient Greek markets of Agora through to our Sunday trip around the supermarket, humans invariably seek out the best deals and discounts when shopping. In the digital era, things are no different: communities of ‘super-savers’ have set up websites, forums and message boards to share the latest tricks and tips so that their members can beat the system – your system.

Indeed, our research has already found that many...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 27 October 2017, 09:00 in Lead Generation

Email That Wins The Halloween Inbox

Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good...


- 29 September 2017, 07:30 in Lead Generation

Does the Length of the Subject Line Matter?

Marketers need to abandon the false belief that less is always more when it comes to email subject lines, according to a study by Persado. In a study...

- 27 September 2017, 09:00 in Lead Generation

Webinar: 5 Email Marketing Strategies for Christmas

Christmas is creeping closer and closer. Are you ready?  It’s never too early to start planning, preparing, and developing your email...

- 18 August 2017, 07:30 in Lead Generation

Avoiding the Spam Folder

Consumer confidence in the UK has dropped to levels last seen during the turmoil immediately following last year’s Brexit vote. With so much...

- 11 August 2017, 08:00 in Lead Generation

20% of Commercial Emails Fail to Reach the Inbox

As many as one in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from...

- 22 May 2017, 09:00 in Lead Generation

5 Great Web Lead Generation Features

You’ve got your customer onto your website. Maybe they’re reading one of your ground-breaking blog posts, or watching one of your...

- 5 April 2017, 07:30 in Lead Generation

Using Gamification to Improve Subscriber Engagement

Personalisation is often regarded as one of the most important tools email marketers have at their disposal to attract and retain their...

- 15 March 2017, 07:30 in Lead Generation

Retail Success Mapping Email Campaigns to Customer Lifecycle Stages

With 83% of retail marketers reporting email marketing’s ROI as ‘excellent’ or ‘good’ (2016 Email Industry Census...

- 14 March 2017, 09:00 in Lead Generation

The Perfect Checklist for Anxiety-Free Email Campaigns

Email anxiety is real - getting nervous right before you send an email marketing campaign is incredibly common. It always seems like no matter how...

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