- 15 March 2017, 07:30 in Lead Generation

Retail Success Mapping Email Campaigns to Customer Lifecycle Stages

With 83% of retail marketers reporting email marketing’s ROI as ‘excellent’ or ‘good’ (2016 Email Industry Census – Key Sector Report), it’s important to periodically check how your peers achieve success with this channel. As you analyse email campaigns on a regular basis, benchmark your results and draw inspiration from industry case studies and real-world examples to improve results going forward.

Most digital marketers already know the importance of understanding typical...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 29 March 2017, 08:30 in Features

Is Automation the Answer to Meeting Marketing Regulation?

Regulation is always a hot topic, no matter the sector. It’s ever changing and version...



- 10 March 2017, 09:00 in Lead Generation

The Most Effective Lead Nurturing Tools That B2B Marketers Use

How can B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads? Lead nurturing is one of...

- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers...

- 25 November 2016, 08:30 in Lead Generation

How to Sustain the Black Friday Momentum

In the past few years, the weeks preceding Black Friday have been a mad rush to one of the most pivotal days in a retail marketer’s calendar....

- 7 November 2016, 11:00 in Lead Generation

Nightmare on Email Street

Imagine waking up one morning to find that you can no longer send emails to your customers. Worse still, you can’t email prospective customers...

- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure...

- 14 October 2016, 10:00 in Lead Generation

Combatting Low Email Deliverability Rates

Email is undoubtedly the most widely used and trusted channel for businesses and people to communicate. However, getting emails into an inbox takes...

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