- 22 May 2017, 09:00 in Lead Generation

5 Great Web Lead Generation Features

You’ve got your customer onto your website. Maybe they’re reading one of your ground-breaking blog posts, or watching one of your good-enough-for-Hollywood marketing videos, but what next? How many times do customers go onto your website, consume the content they want and then leave with no further action? Today, we’re are going to show you how to change that process. How to transform a user on your website into a...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use...



- 15 March 2017, 07:30 in Lead Generation

Retail Success Mapping Email Campaigns to Customer Lifecycle Stages

With 83% of retail marketers reporting email marketing’s ROI as ‘excellent’ or ‘good’ (2016 Email Industry Census...

- 14 March 2017, 09:00 in Lead Generation

The Perfect Checklist for Anxiety-Free Email Campaigns

Email anxiety is real - getting nervous right before you send an email marketing campaign is incredibly common. It always seems like no matter how...

- 10 March 2017, 09:00 in Lead Generation

The Most Effective Lead Nurturing Tools That B2B Marketers Use

How can B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads? Lead nurturing is one of...

- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers...

- 25 November 2016, 08:30 in Lead Generation

How to Sustain the Black Friday Momentum

In the past few years, the weeks preceding Black Friday have been a mad rush to one of the most pivotal days in a retail marketer’s calendar....

- 7 November 2016, 11:00 in Lead Generation

Nightmare on Email Street

Imagine waking up one morning to find that you can no longer send emails to your customers. Worse still, you can’t email prospective customers...

- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

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