- 25 November 2016, 08:30 in Lead Generation

How to Sustain the Black Friday Momentum

In the past few years, the weeks preceding Black Friday have been a mad rush to one of the most pivotal days in a retail marketer’s calendar. As far as the headlines are concerned, shoppers are desperate for bargains and brands across the country are ready-in-waiting to give them what they want.

However, 2016 marks a change from the norm. Plenty of the regular commentators have shifted focus to look at...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure...

- 14 October 2016, 10:00 in Lead Generation

Combatting Low Email Deliverability Rates

Email is undoubtedly the most widely used and trusted channel for businesses and people to communicate. However, getting emails into an inbox takes...

- 12 October 2016, 09:00 in Lead Generation

The Future of Email

Has email marketing now reached an end point for innovation, or have we much more to come? It is shocking to think how much the world of direct...

- 10 October 2016, 09:30 in Lead Generation

Website Content Tips to Drive Lead Generation

What drives conversion on a website? The answer is simple if you bear in mind a few key elements: attractive design, great functionality, successful...

- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful...

- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling to engage them.  The study found that office...

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