- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure they’re with, if not ahead of, the curve.

With digital marketing’s ever-rising presence, traditional forms of marketing such as direct mail and door drops are becoming less popular – or certainly less frequently used. But which is better received by its audience? We’re happy to be able to share some...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 10 October 2016, 09:30 in Lead Generation

Website Content Tips to Drive Lead Generation

What drives conversion on a website? The answer is simple if you bear in mind a few key elements: attractive design, great functionality, successful...

- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful...

- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling to engage them.  The study found that office...

- 23 August 2016, 08:30 in Lead Generation

How Influencer Campaigns Lead to Sales

One of the biggest questions we are asked when it comes to an influencer marketing campaign is, “How can we measure the ROI?” and,...

- 18 August 2016, 10:28 in Lead Generation

Internet Marketing Lead Generation Ecosystem

Like a car, your lead generation strategy can run smoothly if everything is operating correctly, but if one piece—even the smallest part...

- 17 August 2016, 08:00 in Lead Generation

Standing out from the Spam: How Marketers can use Content as a Competitive Advantage

Spam has always been a volume game: if you send out enough emails, the reasoning goes, enough people will make a purchase for it to be an economical...

- 4 March 2016, 12:00 in Lead Generation

Six B2B Lead Generation Mistakes to Avoid

Leads are the lifeblood of B2B businesses. Here are six key strategies for boosting your lead generation campaigns. 1) Knowing your audience This is...

- 3 February 2016, 08:00 in Lead Generation

Marketing to Millennials: A Whole New Beauty Game

A growing spending power, an unprecedented amount of time spent online, a less predictable generation than ever before and an increasing demand for...

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