- 2 February 2017, 09:00 in Lead Generation

Marketers Take Note: One in 10 Gmail Users Say Emails are Miscategorised

Gmail remains the world’s most popular free webmail service, and new research from email solutions provider Return Path shows that marketers should be vigilant about how their messages are handled by Gmail’s automatic sorting feature.

The Email Marketer’s Guide to Gmail Categories report shows that nearly 10% of tabbed inbox users say that messages are not sorted correctly.

Incorrect classification can be bad news for marketers, as Gmail users become...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 7 November 2016, 09:00 in Lead Generation

The Missing but Necessary Link of Lead Generation Marketing

After analysing more than 300,000 online sales leads we found a rather surprising pattern: About half of all conversions on these lead generation...

- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have...

- 20 October 2016, 09:00 in Lead Generation

The Rise and Fall of Direct Mail vs Email

In a world that’s constantly developing digitally, marketers are having to continually adapt and work on their strategies to make sure...

- 14 October 2016, 10:00 in Lead Generation

Combatting Low Email Deliverability Rates

Email is undoubtedly the most widely used and trusted channel for businesses and people to communicate. However, getting emails into an inbox takes...

- 12 October 2016, 09:00 in Lead Generation

The Future of Email

Has email marketing now reached an end point for innovation, or have we much more to come? It is shocking to think how much the world of direct...

- 10 October 2016, 09:30 in Lead Generation

Website Content Tips to Drive Lead Generation

What drives conversion on a website? The answer is simple if you bear in mind a few key elements: attractive design, great functionality, successful...

- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful...

- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling to engage them.  The study found that office...

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