- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling to engage them. 

The study found that office workers spend just over a third (34%) of their waking day on reading, writing and replying to both work and personal emails. On average, Europeans report that only 21% of the branded email offers they receive via their personal email are interesting enough to open (and that's only...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 17 August 2016, 08:00 in Lead Generation

Standing out from the Spam: How Marketers can use Content as a Competitive Advantage

Spam has always been a volume game: if you send out enough emails, the reasoning goes, enough people will make a purchase for it to be an economical...

- 4 March 2016, 12:00 in Lead Generation

Six B2B Lead Generation Mistakes to Avoid

Leads are the lifeblood of B2B businesses. Here are six key strategies for boosting your lead generation campaigns. 1) Knowing your audience This is...

- 3 February 2016, 08:00 in Lead Generation

Marketing to Millennials: A Whole New Beauty Game

A growing spending power, an unprecedented amount of time spent online, a less predictable generation than ever before and an increasing demand for...

- 5 January 2016, 17:00 in Lead Generation

Taking AIM: Marketing at the Speed of Action

One of the biggest buzzes of 2015 turned out to be the ever-maturing rise of Artificial Intelligence, Machine Learning and Bayesian Networks....

- 16 December 2015, 13:00 in Lead Generation

How to Learn from the Best to Optimise Automated Email Marketing Campaigns

When it comes to running a successful email marketing campaign, the smart brands are those that understand the combined core values of delivering the...

- 14 December 2015, 13:00 in Lead Generation

Double your Online Turnover with Email Marketing

With an average return on investment up 53% in 2014, direct email remains an essential marketing strategy tool, according to figures released by the...

- 20 November 2015, 15:00 in Lead Generation

Mark as Read?

All too often, email campaigns fail to inspire. They stick to templates, they ‘make do’ with design and content. They don’t do what...

- 13 November 2015, 13:00 in Lead Generation

Why Welcome Campaigns are Such an Essential Part of your Email Marketing Strategy

Bienvenue, Willkommen, Bienvenido, Välkommen, Welcome - there are so many different ways of saying it, but why are welcome campaigns such an essential part of your email marketing strategy?


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