- 20 October 2016, 09:30 in Lead Generation

AI: An Opportunity Not a Threat

The question of whether AI will threaten human jobs continually floods the media. High profile individuals, such as Professor Stephen Hawking, have put forward their opinions, but what do marketers really think?

In marketing, AI can be used to directly benefit consumers. If used in the right way it can deliver a more personalised experience, but whether this is a common belief amongst marketers remains ambiguous. We took the issue directly...

Keep Reading...


- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s...



- 12 October 2016, 09:00 in Lead Generation

The Future of Email

Has email marketing now reached an end point for innovation, or have we much more to come? It is shocking to think how much the world of direct...

- 10 October 2016, 09:30 in Lead Generation

Website Content Tips to Drive Lead Generation

What drives conversion on a website? The answer is simple if you bear in mind a few key elements: attractive design, great functionality, successful...

- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful...

- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling to engage them.  The study found that office...

- 23 August 2016, 08:30 in Lead Generation

How Influencer Campaigns Lead to Sales

One of the biggest questions we are asked when it comes to an influencer marketing campaign is, “How can we measure the ROI?” and,...

- 18 August 2016, 10:28 in Lead Generation

Internet Marketing Lead Generation Ecosystem

Like a car, your lead generation strategy can run smoothly if everything is operating correctly, but if one piece—even the smallest part...

- 17 August 2016, 08:00 in Lead Generation

Standing out from the Spam: How Marketers can use Content as a Competitive Advantage

Spam has always been a volume game: if you send out enough emails, the reasoning goes, enough people will make a purchase for it to be an economical...

- 4 March 2016, 12:00 in Lead Generation

Six B2B Lead Generation Mistakes to Avoid

Leads are the lifeblood of B2B businesses. Here are six key strategies for boosting your lead generation campaigns. 1) Knowing your audience This is...

← Older Newer →