- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most marketers are how its delivery is accounted for, and understanding how effective it is.

The delivery challenge was brought into focus by P&G’s Marc Pritchard earlier this year when he called for a clean-up of the digital media supply chain, focusing on transparency in viewability, verification, contracts, ad fraud and brand safety.

There’s another scandal though, which...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 16 October 2017, 08:00 in Features

Winning Over Hard-to-Please Brits Requires the Personal Touch

In July this year, YouGov released the first ever results of its BrandIndex, which measures consumer perceptions of brands’ quality, value,...

- 16 October 2017, 07:30 in Features

The Top 10 Digital Marketing Trends of 2018

Predictive marketing, content marketing, marketing automation and artificial intelligence have hit their stride. In 2018, they will completely...

- 11 October 2017, 08:00 in Features

81% of Organisations Use Marketing Attribution

The customer journey is becoming increasingly complex and fast-paced with multiple devices and touch points. It’s essential that marketers...

- 10 October 2017, 08:00 in Features

AI and Marketing: What Does the Future Hold?

The recent rise of machine intelligence has created an atmosphere of trepidation and uncertainty within the ad ecosystem. But do these concerns have...

- 6 October 2017, 08:00 in Features

Top Digital Marketing Trends to Watch Out for in 2018

From the growth of Voice Search and Video Content to increasing use of A.I. - 2017 has seen a number of exciting developments in the digital...

- 3 October 2017, 08:00 in Features

Lost Emails Cost Customer Relationships in Under 60 seconds

There is an alarming risk to customer retention surrounding business-critical emails, according to email service provider Mailjet.  The...

- 3 October 2017, 07:30 in Features

3 Guiding Principles to Becoming a Purpose-Driven Company

Brands are at a crossroads. Everyone wants to enter the customer’s inner circle (the narrow list of 3-6 organisations you truly allow to have...

- 29 September 2017, 08:00 in Features

How AI is Reshaping the Dynamics of Modern Marketing

Machine learning software and pattern recognition have come a long way since their birth during the 1960s, especially during the past decade. The...

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