- 27 June 2017, 08:00 in Features

How to Market to Tech-Savvy Consumers

Charles Darwin wrote that it’s not the strongest or most intelligent of the species that survives, but that which is most adaptable to change. We are in the middle of a period of rapid technological change, which requires rapid evolution in the way we attract and retain customers and inspire advocates.

This presents a challenge to marketers. How do we market to a tech-savvy audience? I am not going to limit...

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