- 26 July 2017, 07:30 in Features

Inspiring Your Target Audience and Finding Inspiration

We’ve all heard how video is a great tool for inspiring your target audience – prospects and existing customers alike. But talking about inspiration is all very well, nailing down what will inspire them is more difficult.

Before I go into how to find the inspiration for your video comms (or other marketing, communications or event content), let’s first look at why inspiring your audience is important.

When we talk about inspiring...

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- 5 July 2017, 15:48 in Features

GDPR:Report Launched to Help Businesses Tackle New Data Privacy Laws

A new publication – GDPR:Report – has launched, providing the latest news, features and expert advice on the General Data Protection Regulation (GDPR).

- 25 July 2017, 08:30 in Data

Meeting Customer Demands Through Improved Interaction with Information

Today’s connected world brings with it many exciting opportunities. The coming years will be critical...

- 24 July 2017, 08:30 in Features

How to Run a Successful Marketing Event

Running a marketing event is a great way for your business to function more effectively. They provide a space in which you can engage in peer-to-peer...

- 21 July 2017, 07:30 in Features

Bridging the Premium Video Gap

Video is video, no matter what device it is viewed on or how it is delivered to that screen. Viewers don’t make a distinction between...

- 20 July 2017, 08:00 in Features

Your 5-Step Passport to Doing More with Video

Business and management guru, Henry Mintzberg once said: “Strategy is a pattern in a stream of decisions.” And, in the context of video...

- 17 July 2017, 09:00 in Features

World Emoji Day 2017; Are we Over the Emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, research from email provider Mailjet...

- 17 July 2017, 07:30 in Features

Motivating and Engaging the Over 50s: Rethinking Marketing and Technology

There are 23.6 million people aged 50 years and over in the UK, representing a third of the population. Many more products and services are aimed at...

- 13 July 2017, 08:30 in Features

Is Brexit the Be-All and End-All for Marketers in 2017?

It’s undeniable that since last year’s EU Referendum Brexit has stuck steadfastly to the top of news and business agendas across the UK....

- 12 July 2017, 08:00 in Features

Why AI Means Creativity Unleashed

All too often, marketers find themselves stuck building and running tech-based ad campaigns manually. This takes a lot of time and makes it hard for...

- 11 July 2017, 08:00 in Features

5 Key benefits of using AI in Marketing

According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial...

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