- 28 February 2017, 09:30 in Features

How to Maximise the Returns From Online Reviews

According to research 92% of consumers read reviews on products or services and 74% of people rely heavily on word of mouth and what friends are saying to make purchases. An abundance of dedicated review moderation sites such as Trustpilot, Feefo and Yelp together with the likes of Facebook and Amazon all provide popular platforms where individuals can both voice and share their opinions online.

The trend for consumers to tell...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with...



- 24 February 2017, 08:00 in Features

Digital Marketing will Make or Break Travel Brands this Year

It cannot be denied that Brexit is raising questions about travel that holidaymakers have not had to consider in recent years. With Ryanair weighing...

- 23 February 2017, 09:30 in Features

5 Out-of-Home Technology Trends all Marketers Should be Aware of

Most technology is looking inwards, as computers become faster and more powerful, and reality more virtual. Most digital marketers will know about...

- 23 February 2017, 09:00 in Features

Does Controversy Work?

Over the last few years, there has been a number of controversial branding that have caught our attention. Certain brands are controversial for...

- 23 February 2017, 08:30 in Features

From Fact to Fiction: The Online Review

Living in the ‘review age’ that we do, many sites like Tripadvisor, Yelp and eCommerce platforms like Amazon pivot their business models...

- 22 February 2017, 09:00 in Features

How can Marketers Become Better Artists?

At first glance, it might seem that marketers and artists don’t have a lot in common. The former promotes or sells products while the latter...

- 22 February 2017, 08:00 in Features

The Game for Deep Learning has Just Begun

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for...

- 21 February 2017, 14:32 in Features

Gilbert Hill: The importance of web regulation

Gilbert Hill, is the founder of Optanon and Business Director at One Trust Technology. Gilbert will be speaking at the GDPR Conference Europe in...

- 21 February 2017, 09:00 in Features

Marketing to the Grey Pound is More Valuable Than you Might Think

Many retailers often fall into the trap of continually trying to target younger demographics, such as Generation Z, and worrying about how they can...

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