- 20 September 2017, 07:30 in Features

How to Drive Brand Loyalty in the Digital Age

Thanks to the digital era, a brand’s reputation has never been more important. Today, consumers have the luxury of choice in unprecedented ways, from countless food delivery and ridesharing apps, to social media platforms and mobile devices. In this environment, brands' core values play an ever-greater role in deciding whether a customer completes their purchase and returns in future.

For example, imagine a brand that offers fantastic products and brilliant service,...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...



- 19 September 2017, 08:00 in Features

Targeting by Temperature: How Brands can Cash in on Slumber Shoppers

Grey skies, wind and rain – it feels like the sun has packed his hat away, and made an escape for it. As gloomy weather leaves the nation...

- 19 September 2017, 07:30 in Features

How Retailers Can Use the Back-to-School Rush to Get Personal All Year

Except for holiday wardrobe shopping, summer is a quiet period for most retailers. That makes back to school shopping all the more important. It...

- 18 September 2017, 07:30 in Features

Predictive Tech Essential to Keep up with Competitors

Senior marketers are struggling to organise and utilise the masses of data they have available without the use of AI-powered predictive technology,...

- 13 September 2017, 07:30 in Features

5 Top Tips to Make the Most of Your Internet Traffic

Only about 22% of businesses are satisfied with their conversion rates according to a recent study. What can you do about it? Marketing strategies...

- 11 September 2017, 08:00 in Features

GDPR: The Opportunity for Marketers

The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018, giving firms under a year to comply with the new EU regulation...

- 8 September 2017, 08:00 in Features

Trust Makes the Marketing World go Round

When it comes to brand engagement, consumers are cynical. We want to know why we should give our money, time, and primarily our trust, to one...

- 7 September 2017, 08:00 in Features

Using Technology to Measure the ROI of Influencer Marketing

Influencer marketing is becoming an increasingly important part of the marketing mix for brands seeking to get cut-through in a competitive media...

- 6 September 2017, 07:30 in Features

Why Marketers Should Harness Spoken Word Innovation

Until very recently, our online interactions have always revolved around screens. We have used a keyboard and screen as a means of inputting for...

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