- 19 January 2017, 08:00 in Advertising

Advertisers Wasted Over £600m on Non-Viewable Ads in 2016

UK advertisers spent an estimated £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.

In the final quarter of 2016, only 49% of banner ads served met the IAB and Media Ratings Council’s recommendation that 50% of the ad was in view for at least one second. This was the same figure as Q3, which...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

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- 16 January 2017, 07:30 in Advertising

Advertising Delivers Powerful Benefits Across the EU

The advertising industry contributes nearly six million jobs and 4.6% of GDP in the European Union, according to a new study by Deloitte....

- 11 January 2017, 07:30 in Advertising

Top 3 Trends of Programmatic in 2017

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- 10 January 2017, 08:30 in Advertising

2017 will be the Year of Consolidation in the Advertising Industry

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- 6 January 2017, 08:00 in Advertising

Mobile Leading the Gamification Charge

Mobile devices are the remote controls of our personal and professional lives. As they become ever more sophisticated, we’re seeing even the...

- 20 December 2016, 08:30 in Advertising

Facebook and Google to Own 71% of UK Ad Market by 2020

By 2020, 71% or £4.1bn of the UK’s overall online display advertising market will go to Facebook and Google, according to a new report...

- 13 December 2016, 07:30 in Advertising

M&S Christmas Ad 'Won Hearts and Minds'

M&S has won the prize for the most improved performance of a Christmas advert, according to new research from Kantar TNS. And this is found to be...

- 9 December 2016, 09:00 in Advertising

Dogs, Cats and Bumble Bees: What App Engagement Means to Advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and...

- 9 December 2016, 08:30 in Advertising

How Publishers and Advertisers can Maximise AVOD Growth and Keep Viewers Engaged

In 2016, broadcasters firmly set their sights on OTT (over-the-top) delivery services. To keep up with the dynamic marketplace, all industry players...

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