- 25 April 2019, 09:45 in Adtech

Euro-based brands shift programmatic ad purchasing in-house to adopt to GDPR

Out of all surveyed brands in the UK, Spain, Italy, Germany and France that purchase adverts programmatically, a staggering 86% now host the function in-house.

That’s according to research conducted by the International Advertising Bureau (IAB) into the impact the GDPR is having on the way companies carry out marketing fundamentals as they bid to grow compliantly.

Detailed reports released by the IAB – the national trade association for the digital media...

Keep Reading...

- 1 April 2019, 07:00 in GDPR

Data Protection Magazine issue 3 now available online

The latest issue of Data Protection Magazine is now available to view online. Coming to...

- 10 December 2018, 13:20 in Adtech

The focus on marketing data in a post-GDPR world

Rather than increasing, there’s been a surprising drop in the proportion of companies citing list...

- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them Just over half...

- 29 May 2018, 08:00 in Adtech

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands have followed suit and invested...

- 24 May 2018, 08:00 in Adtech

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you...

- 22 May 2018, 08:00 in Adtech

“Second Screening” While Watching TV Makes an Ad More Effective

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of...

- 2 May 2018, 08:00 in Adtech

The Rise, Fall and Resurrection of Video Advertising

In 2017, in line with the shift in consumer attention, many publishers invested heavily in online video advertising. The famously dubbed “pivot...

- 3 April 2018, 08:00 in Adtech

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 February 2018, 08:00 in Adtech

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

- 31 January 2018, 08:00 in Adtech

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

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