- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over Tottenham in the Champions League final, Andy Ruiz Jr shock the boxing world by defeating Anthony Joshua, and the United States pull the record book apart in a 13-0 win over Thailand in the FIFA Women’s World Cup. It’s already been a blistering start and there’s plenty...

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- 16 July 2019, 09:00 in Data

It’s time for online advertisers to ditch the data

A year after the General Data Protection Regulation (GDPR) came into effect in the UK,...

- 10 June 2019, 09:00 in Adtech

New adware found in 238 Google Play applications

Security researcher Kristina Balaam of Lookout explained in a blog post how the adware had...


- 7 June 2019, 08:15 in Adtech

Cookies for ad tracking now blocked by Firefox

Firefox has announced the launch of its Enhanced Tracking Protection feature which will block ad tracking cookies and make it harder for companies to...

- 25 April 2019, 09:45 in Adtech

Euro-based brands shift programmatic ad purchasing in-house to adopt to GDPR

Out of all surveyed brands in the UK, Spain, Italy, Germany and France that purchase adverts programmatically, a staggering 86% now host the function...

- 10 December 2018, 13:20 in Adtech

The focus on marketing data in a post-GDPR world

Rather than increasing, there’s been a surprising drop in the proportion of companies citing list and data quality as an area of focus for 2018...

- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them Just over half...

- 29 May 2018, 08:00 in Adtech

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands have followed suit and invested...

- 24 May 2018, 08:00 in Adtech

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you...

- 22 May 2018, 08:00 in Adtech

“Second Screening” While Watching TV Makes an Ad More Effective

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of...

- 2 May 2018, 08:00 in Adtech

The Rise, Fall and Resurrection of Video Advertising

In 2017, in line with the shift in consumer attention, many publishers invested heavily in online video advertising. The famously dubbed “pivot...

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