- 22 June 2017, 08:30 in Advertising

Putting the Right Person First

When I think about the adtech industry - one whose very existence depends on influencing customer behaviour - it’s ironic that so much of our marketing to brands and agencies is driven by our technology, and not our customers. While cutting-edge technology and innovative new features are exciting to talk about, it’s too often through these features and technologies that we frame our conversations about how we can improve business,...

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