- 15 August 2017, 08:00 in Advertising

Will Native Put a Spanner in the Works for Ad Serving?

Back in 2015, UK ad spend on native formats increased by 50%. Last year, native rose further still, accounting for 29% of the UK display market and by 2020 it’s set to drive over 73% of all paid media on mobile in the UK.

Yet there’s more to native’s ascent than a budget shift, especially if you happen to be a third-party ad server.

According to

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