- 4 December 2017, 08:00 in Advertising

Reader and Publisher Relationship has 'Catalytic' Effect on Ad Effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 27 November 2017, 08:30 in Advertising

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely...


- 24 November 2017, 08:00 in Advertising

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

- 22 November 2017, 08:00 in Advertising

The Age of Now: Advertising Needs to Meet the Purchase Point

Unless you’ve been living under a rock, you’ll have noticed that in recent years there has been a sharp influx of on-demand services,...

- 21 November 2017, 08:00 in Advertising

Advertisers Admit “Ineffective Use” of Media Technology

More than four in 10 advertisers have admitted they are still using media technology "ineffectively" or "completely uneffectively", according to a...

- 8 November 2017, 08:00 in Advertising

Coca-Cola’s “Gogglebox” is Most Engaging Christmas Ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a...

- 4 November 2017, 08:00 in Advertising

Ad Viewability Hits 18 Month High

Ad viewability in the UK hit its highest level in 18 months in the third quarter of 2017, marking the first time it has risen for two consecutive...

- 27 October 2017, 08:00 in Advertising

Online Video Spend Overtakes Banner Ads for First Time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time,...

- 25 October 2017, 08:00 in Advertising

UK Publishers Losing £3bn a Year Thanks to Ad Blockers

The UK has one of the highest rates of ad blocking in the world (39%), accounting for a loss of more than £2.9 billion in publisher revenue in...

- 11 October 2017, 15:40 in Advertising

How Digital Out of Home Could Change the Way You Advertise

Did you know that 98% of the population sees at least one out of home ad every week? Did you know bus shelter ads reach 92% of people? How about that...

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