- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with sound on their timelines. For many this was an annoyance, others an intrusion and for the rest, an inevitable development in the ongoing discussion on the effectiveness or otherwise of the “sound-off” generation of consumers.

Marketers and creatives have long known that sound sells, but are now faced with the challenge of getting their message across...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with...



- 27 February 2017, 08:30 in Advertising

Emotion in Advertising and the Modern Tragedy of the Phone-drop

Would you mind imagining this first line has a kitten in it, snuggling up to a pile of fuzzy yellow chicks? Or maybe a dog climbing on an elephant?...

- 27 February 2017, 08:00 in Advertising

Ad Blocking Levels Stabilise

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest...

- 27 February 2017, 07:30 in Advertising

Facing up to Advertising Fails

If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright...

- 24 February 2017, 09:30 in Advertising

What Driverless Cars can Teach Marketers About Advertising

From tech giants Google and Baidu, to automotive heavyweights General Motors and Toyota, over thirty companies are in the race to perfect their...

- 22 February 2017, 09:30 in Advertising

Why Mobile Advertising's Biggest Area Needs a Rethink

The largest segment of mobile advertising today is focused on getting people to download a mobile app – marketers spend three times more on...

- 21 February 2017, 08:30 in Advertising

Native Ads are Headline News for Advertisers

Stop for a moment and ponder some of the greatest global newspaper headlines of all time and the power they had to engage people emotionally....

- 13 February 2017, 08:00 in Advertising

Facial Tracking Shows Skittles and Mr Clean Were Best Super Bowl Ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr...

- 9 February 2017, 07:30 in Advertising

Super Bowl LI: The Advertising Numbers

Super Bowl LI was the second most cluttered game ever, with 51 minutes and 20 seconds of advertising and promos; ads accounted for 23% of the total...

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