- 22 March 2017, 08:30 in Advertising

Better Ads Standards for Desktop and Mobile

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

The initial Better Ads Standards are based on comprehensive research in which consumers comparatively ranked different ad experiences presented to them while they read online articles. More than 25,000 consumers rated 104 ad experiences for desktop web and mobile web.

The Coalition’s research identifies the...

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