- 21 January 2020, 07:00 in Adtech

APIs: What are they, and why should marketers care?

There’s never been a more exciting time to be a marketer. Technology continues to shift the goalposts for us: whether that’s through the data that helps us refine our users’ experiences, the digital channels that help us reach potential customers, or new revenue streams that arise from tech’s possibilities.

Application Programming Interfaces, or APIs, sit at the heart of all these capabilities. Their technical name may sound removed from the marketing...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 9 December 2019, 16:38 in Adtech

AdTech in 2020

2019 has been a turbulent year in adtech: At the time of writing Facebook is...

- 13 August 2019, 08:00 in Adtech

Twitter admits further adtech leaks

Twitter has said that users’ private data may have been shared with advertisers, after admitting that glitches in its systems continue to...

- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over...

- 10 June 2019, 09:00 in Adtech

New adware found in 238 Google Play applications

Security researcher Kristina Balaam of Lookout explained in a blog post how the adware had been installed by 440 million Android users. Dubbed as...

- 7 June 2019, 08:15 in Adtech

Cookies for ad tracking now blocked by Firefox

Firefox has announced the launch of its Enhanced Tracking Protection feature which will block ad tracking cookies and make it harder for companies to...

- 25 April 2019, 09:45 in Adtech

Euro-based brands shift programmatic ad purchasing in-house to adopt to GDPR

Out of all surveyed brands in the UK, Spain, Italy, Germany and France that purchase adverts programmatically, a staggering 86% now host the function...

- 10 December 2018, 13:20 in Adtech

The focus on marketing data in a post-GDPR world

Rather than increasing, there’s been a surprising drop in the proportion of companies citing list and data quality as an area of focus for 2018...

- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them Just over half...

- 29 May 2018, 08:00 in Adtech

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands have followed suit and invested...

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