- 3 July 2017, 08:00 in Advertising

Brits Now Associate Ads with Fake News

British consumers are far more likely to associate ads with fake news than their European or American counterparts, according to new research from Rakuten Marketing.

As David Remnick, editor of the New Yorker, took to the stage at Cannes Lions to discuss how brands can retain trust in the era of untruth, Rakuten Marketing’s latest insights report reveals 71% of UK consumers now associate ads with fake news as opposed to...

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- 5 July 2017, 15:48 in Features

GDPR:Report Launched to Help Businesses Tackle New Data Privacy Laws

A new publication – GDPR:Report – has launched, providing the latest news, features and expert advice on the General Data Protection Regulation (GDPR).

- 25 July 2017, 08:00 in Features

How to Engage Customers in the Omnichannel Age

Marketers know personalising their communications is a sure-fire way to improve and increase the conversion....



- 20 June 2017, 07:30 in Advertising

Crazy Smiley Faces, Naughty Monkeys and Even Kisses - Emojis are Invading the Adword World

We’re all fighting the good fight (the AdWord fight, that is) on a very cramped battlefield. 25 characters for the headline.70 characters of ad...

- 8 June 2017, 07:30 in Advertising

The Advertising Potential of Google's Latest Products

Every year since 2008, Google has held its annual developer conference, otherwise known as the Google I/O. It is a chance for the tech giant to flex...

- 31 May 2017, 08:00 in Advertising

The Advertising Industry Needs to Change to (Continue to) Grow

So far in 2017 – despite economic uncertainty and deepening trust issues - the digital advertising industry has shown itself to be remarkably...

- 29 May 2017, 07:30 in Advertising

Common PPC Advertising Pitfalls to Avoid

Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you reach more potential customers than you would...

- 25 May 2017, 09:00 in Advertising

Consumers Put Off Brands with Inappropriate Ad Placement

Three-quarters of British consumers would be discouraged from purchasing from a brand whose online ads have appeared next to content considered...

- 19 May 2017, 08:00 in Advertising

Advances in Tech and Data Means Smarter Ads, Both Online and Off

When it comes to launching a new advertising campaign, most marketers tend to focus their attention on the creative aspects – engaging visuals,...

- 18 May 2017, 08:00 in Advertising

The Impact of Switching from Flash to HTML5 on Video Advertising

In mid-2016, Google Chrome began its process of transitioning from Flash to HTML5 and throughout 2017 the switch has accelerated each month. As a...

- 12 May 2017, 08:00 in Advertising

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show or advertisement on their smartphone or tablet as they are on the television,...

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