- 28 April 2017, 07:30 in Advertising

Two Thirds of Big Brands Set to Increase Ad Spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, according to a study conducted by the World Federation of Advertisers and Ebiquity into the intentions and concerns of the world’s largest advertisers.

However, while two-thirds plan to increase spend, some advertisers (12%) say they expect to maintain...

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The Popularity of Programmatic Advertising Continues to Grow

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- 30 March 2017, 08:00 in Advertising

Only a Third of Mobile Ads Adhere to Creative Best Practice

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- 30 March 2017, 07:30 in Advertising

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- 22 March 2017, 08:30 in Advertising

Better Ads Standards for Desktop and Mobile

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- 17 March 2017, 09:00 in Advertising

Marketers Focus on Context to Inform Advertising Strategy

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- 16 March 2017, 08:00 in Advertising

The Race to the $22bn Mobile Ads Market

The mobile ad market is booming. By some accounts, the mobile sector will account for almost all the growth in the worldwide advertising market in...

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