- 13 August 2019, 08:00 in Adtech

Twitter admits further adtech leaks

Twitter has said that users’ private data may have been shared with advertisers, after admitting that glitches in its systems continue to subvert data protection standards.

In the spring, the social media site divulged how a software problem meant a user’s location data could end up being shared with a Twitter ad partner in the course of the real-time bidding (RTB) auction process.

In a blog post, Twitter explained how it had...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across...

- 10 June 2019, 09:00 in Adtech

New adware found in 238 Google Play applications

Security researcher Kristina Balaam of Lookout explained in a blog post how the adware had been installed by 440 million Android users. Dubbed as...

- 7 June 2019, 08:15 in Adtech

Cookies for ad tracking now blocked by Firefox

Firefox has announced the launch of its Enhanced Tracking Protection feature which will block ad tracking cookies and make it harder for companies to...

- 25 April 2019, 09:45 in Adtech

Euro-based brands shift programmatic ad purchasing in-house to adopt to GDPR

Out of all surveyed brands in the UK, Spain, Italy, Germany and France that purchase adverts programmatically, a staggering 86% now host the function...

- 10 December 2018, 13:20 in Adtech

The focus on marketing data in a post-GDPR world

Rather than increasing, there’s been a surprising drop in the proportion of companies citing list and data quality as an area of focus for 2018...

- 4 July 2018, 08:00 in Adtech

Most consumers are happy to share data, but only if the benefits are clear

New global research reveals consumers would like more control over their data and greater insight into what the benefits are to them Just over half...

- 29 May 2018, 08:00 in Adtech

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands have followed suit and invested...

- 24 May 2018, 08:00 in Adtech

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app, and you...

- 22 May 2018, 08:00 in Adtech

“Second Screening” While Watching TV Makes an Ad More Effective

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of...

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