- 3 April 2018, 08:00 in Advertising

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively measure the success of campaigns, according to a new study from international programmatic agency, Infectious Media.

The study, which involved a survey of more than 200 decision-making marketers with programmatic remits in EMEA, APAC or North America, found almost 90% of marketers would be able to justify ‘slightly’ or ‘significantly’...

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- 14 March 2018, 15:25 in GDPR

The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

- 1 February 2018, 08:00 in Advertising

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This...


- 31 January 2018, 08:00 in Advertising

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

- 16 January 2018, 08:00 in Advertising

Driving Success in Automotive Advertising

With sweeping roads, stunning locations, gleaming bodywork and the occasional celebrity driver, TV ads for the latest sports cars, family sedans, and...

- 15 January 2018, 08:00 in Advertising

There’s More to Success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is...

- 22 December 2017, 08:00 in Advertising

Online Advertising Myths That May Be Holding You Back

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some...

- 4 December 2017, 08:00 in Advertising

Reader and Publisher Relationship has 'Catalytic' Effect on Ad Effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which...

- 27 November 2017, 08:30 in Advertising

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely changed over the past decade....

- 24 November 2017, 08:00 in Advertising

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

- 22 November 2017, 08:00 in Advertising

The Age of Now: Advertising Needs to Meet the Purchase Point

Unless you’ve been living under a rock, you’ll have noticed that in recent years there has been a sharp influx of on-demand services,...

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