- 29 May 2018, 08:00 in Advertising

Peering Over the Garden Walls – Why Transparency Creates a Competitive advantage for us all

Considering the increasing use of online and digital platforms among consumers, it’s unsurprising that brands have followed suit and invested heavily in digital advertising strategies. Much of this investment has been channelled into programmatic ads in recent years – 80% of the budget for display ads is now traded programmatically (up 8% from 2017). What’s more, the spend on programmatic is only going to rise as...

Keep Reading...


- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 24 May 2018, 08:00 in Advertising

Why Creative Matters in Mobile Advertising

In the highly competitive mobile apps market, growth is largely driven by continually acquiring a...


- 22 May 2018, 08:00 in Advertising

“Second Screening” While Watching TV Makes an Ad More Effective

Viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of...

- 2 May 2018, 08:00 in Advertising

The Rise, Fall and Resurrection of Video Advertising

In 2017, in line with the shift in consumer attention, many publishers invested heavily in online video advertising. The famously dubbed “pivot...

- 3 April 2018, 08:00 in Advertising

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 February 2018, 08:00 in Advertising

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

- 31 January 2018, 08:00 in Advertising

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

- 16 January 2018, 08:00 in Advertising

Driving Success in Automotive Advertising

With sweeping roads, stunning locations, gleaming bodywork and the occasional celebrity driver, TV ads for the latest sports cars, family sedans, and...

- 15 January 2018, 08:00 in Advertising

There’s More to Success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is...

- 22 December 2017, 08:00 in Advertising

Online Advertising Myths That May Be Holding You Back

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some...

← Older


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS