- 21 September 2017, 08:00 in Advertising

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the first year that it became official.

For any business’ retargeting strategy, this is big news. The retargeting ad has been around since 1998, which is practically a thousand years ago in terms of the internet. A big part of...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...



- 14 September 2017, 08:30 in Advertising

When Did you Last Click on a Banner Ad?

Back in the day, banner ads were the height of marketing sophistication, with the advent of programmatic making large-scale, targeted delivery of...

- 14 September 2017, 07:30 in Advertising

UK Mobile Ad Buyers are Successfully Marrying Data and Creative

Nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns, according to a recent study by...

- 13 September 2017, 08:00 in Advertising

Advertisers Must ‘Shift the Gears’ When Packaging Their Stories

“The ‘build-it-once, run-it-everywhere’ model of advertising is no longer relevant,” declared Adaptly’s Rob Kabrovski...

- 12 September 2017, 07:30 in Advertising

Gaming: No.1 Mobile Advertising Platform for Brands

Mobile has evolved into a significant brand platform, offering countless opportunities to integrate branded content into everyday lives. Gone are the...

- 11 September 2017, 08:30 in Advertising

Consumers Sick of Interruptive Mobile Ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration...

- 11 September 2017, 07:30 in Advertising

Could Blockchain Fix the Flaws in Programmatic Advertising?

Programmatic ad buying, an algorithm-heavy piece of software to purchase advertising online, as opposed to the traditional process that involved...

- 6 September 2017, 08:30 in Advertising

Why Advertisers Need to Use Data and People to Fuel the Creative Process

If you’ve been staring into the future and wondering when the great war of Man vs the Machines may kick off, you need look no further than the...

- 6 September 2017, 08:00 in Advertising

The Viewability Challenge: Should Advertisers Care?

Viewability – the metric of whether an advertisement is visible to users – is a hot topic in the digital ad space. We’re seeing an...

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