- 25 May 2017, 09:00 in Advertising

Consumers Put Off Brands with Inappropriate Ad Placement

Three-quarters of British consumers would be discouraged from purchasing from a brand whose online ads have appeared next to content considered inappropriate, according to a new study by Broadband Genie.

The research also found that 50% would actually blame the company itself for the placement. It comes after several brands, including Marks & Spencer, RBS and Audi, pulled their adverts earlier this year after they appeared alongside extremist content on...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use...



- 18 May 2017, 08:00 in Advertising

The Impact of Switching from Flash to HTML5 on Video Advertising

In mid-2016, Google Chrome began its process of transitioning from Flash to HTML5 and throughout 2017 the switch has accelerated each month. As a...

- 12 May 2017, 08:00 in Advertising

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show or advertisement on their smartphone or tablet as they are on the television,...

- 10 May 2017, 08:00 in Advertising

Quarter of Motorists Influenced by Ads When Buying a New Car

Nearly a quarter (24%) of motorists say their choice of new car is swayed after seeing an advert either on TV, online or in print, according to The...

- 8 May 2017, 07:30 in Advertising

Digital Advertising Improvements are Overdue

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite the medium’s...

- 28 April 2017, 07:30 in Advertising

Two Thirds of Big Brands Set to Increase Ad Spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%....

- 27 April 2017, 09:30 in Advertising

UK Ad Spend Hits Record High in Q4 2016

UK advertising expenditure grew 3.7% to reach £21.4 billion in 2016, the seventh consecutive year of market growth, according to the Advertising...

- 25 April 2017, 07:30 in Advertising

The Popularity of Programmatic Advertising Continues to Grow

For decades, businesses have searched for more effective ways to connect with audiences that resonate with their offering – and programmatic...

- 24 April 2017, 08:30 in Advertising

Millennials Open to Brands Using AI in Advertising

Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing...

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