- 1 December 2016, 08:30 in Video

Why Video Ads Matter and How to Maximise Their Potential

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. When they did eventually manage to load, many smartphones simply couldn’t display them adequately. Flash forward to 2016 and 4G-powered tech, and we clearly see that mobile ads are an indispensable platform for brands and agencies. Video ads engage consumers better than any other mobile ad format, delivering fantastic click-through rates...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 31 October 2016, 08:30 in Video

Integrated Live: How are Businesses Measuring Performance?

A few weeks ago, I put our quickfire questions to Damien Bennett, head of strategy at NMPi ahead of his presentation at Integrated Live.  But we...

- 28 October 2016, 08:30 in Video

Integrated Live: URL vs IRL

We've all heard of a URL before, but what about IRL? It stands for 'in real life'.  And it forms the basis of Mark Melford's presentation at...

- 27 October 2016, 08:30 in Video

Integrated Live: Why is First Party Data so Important?

Ben Hayward, UK sales & business development and director at Nano Interactive, faced our quickfire questions earlier this month ahead of his...

- 26 October 2016, 07:30 in Video

Integrated Live: What Does 'Audience First' Mean?

You might have caught our quickfire interview with Integrated Live speaker Philip Macartney, where he claimed 'insight' has replaced content as king...

- 3 October 2016, 09:00 in Video

Top 5 Benefits of Adding Video to Your Website

In today’s fast-paced, ever-expanding world of advertising, more and more businesses jump on the bandwagon of adding video content to their...

- 22 August 2016, 10:09 in Video

YouTube, YourTube and the Benefits of a Blended Video Marketing Strategy

Any seasoned marketer knows that video is proven to be one of the most effective content tools brands have to hand. Studies show that quality video...

- 27 April 2016, 10:00 in Video

Making Video History

With mobile set to drive a 19.8% increase in online video consumption it is no wonder many brands are putting this marketing tool at the forefront of...

- 5 April 2016, 12:00 in Video

Getting Mobile Video Right

This year marks 90 years since the first public demonstration of live television. Since then, we've seen a new wave of mobile, tablet and a whole...

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