- 28 March 2017, 08:00 in Video

3 Critical Success Factors for Personalised Video Campaigns

Bringing a brand to life with evocative, engaging imagery and shareable content, combined with the ability to deliver it directly to individual smartphones is a driver behind why 61% of businesses currently use video as a marketing tool. With video expected to account for half of social media spend in the UK by 2018 (IAB), brands can no longer ignore the opportunities that video personalisation offers them. Consumers now expect...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 20 January 2017, 07:30 in Video

4 Ways to Use New Video Technology to Make an Impact

It is no secret that the volume of online video content across all platforms is...


- 1 December 2016, 08:30 in Video

Why Video Ads Matter and How to Maximise Their Potential

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. When they did eventually...

- 1 November 2016, 08:30 in Video

Integrated Live: How Can Call Tracking Improve Sales and Marketing?

With just a few weeks to go until Integrated Live, we sat down for a chat with Paul Walsh, CEO of Infinity Call Tracking to find out a little bit...

- 31 October 2016, 08:30 in Video

Integrated Live: How are Businesses Measuring Performance?

A few weeks ago, I put our quickfire questions to Damien Bennett, head of strategy at NMPi ahead of his presentation at Integrated Live.  But we...

- 28 October 2016, 08:30 in Video

Integrated Live: URL vs IRL

We've all heard of a URL before, but what about IRL? It stands for 'in real life'.  And it forms the basis of Mark Melford's presentation at...

- 27 October 2016, 08:30 in Video

Integrated Live: Why is First Party Data so Important?

Ben Hayward, UK sales & business development and director at Nano Interactive, faced our quickfire questions earlier this month ahead of his...

- 26 October 2016, 07:30 in Video

Integrated Live: What Does 'Audience First' Mean?

You might have caught our quickfire interview with Integrated Live speaker Philip Macartney, where he claimed 'insight' has replaced content as king...

- 3 October 2016, 09:00 in Video

Top 5 Benefits of Adding Video to Your Website

In today’s fast-paced, ever-expanding world of advertising, more and more businesses jump on the bandwagon of adding video content to their...

- 22 August 2016, 10:09 in Video

YouTube, YourTube and the Benefits of a Blended Video Marketing Strategy

Any seasoned marketer knows that video is proven to be one of the most effective content tools brands have to hand. Studies show that quality video...

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