You might have caught our quickfire interview with Integrated Live speaker Philip Macartney, where he claimed 'insight' has replaced content as king of marketing, and Twitter is the marketing platform he would choose if he could only use one for the rest of his life.
We did, however, sit down with Philip for a bit of a longer chat, to explore some of the key areas of his presentation at Integrated Live.
You can find Philip's presentation on audience-focused strategies in the Engagement & Experiential Theatre at 10:30am at Integrated Live on 16 November, but you'll have to register for your free ticket first:
By Jonathan Davies, editor, Digital Marketing Magazine
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