We've all heard of a URL before, but what about IRL? It stands for 'in real life'.
And it forms the basis of Mark Melford's presentation at Integrated Live, which is just a few weeks away. We caught up with him to find out more.
You can find Mark's presentation on URL vs IRL in the Innovation & Insight Theatre at 12:30pm at Integrated Live on 16 November, but you'll have to register for your free ticket first:
By Jonathan Davies, editor, Digital Marketing Magazine
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