- 22 August 2016, 10:09 in Video

YouTube, YourTube and the Benefits of a Blended Video Marketing Strategy

Any seasoned marketer knows that video is proven to be one of the most effective content tools brands have to hand. Studies show that quality video content brings more people to your site, keeps them there for longer and increases the likelihood that they’ll become a customer. So, for today’s marketers the question is no longer shall we do video, but where shall we host it?

This decision frequently...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...



- 17 March 2016, 10:00 in Video

How the Length of Video Ads Affects Impact

Shifts in the way people consume video content are changing how marketers strategise about video advertising. Increased consumption of snack-sized...

- 1 March 2016, 08:00 in Video

What Corporate Video Creators can Learn from TV

The case for video marketing no longer needs to be made. However, creating compelling video is still a lot more involved than simply writing good...

- 24 February 2016, 08:00 in Video

Making the Right Impression

UK marketers are rapidly exploring the wonders of digital video advertising. But is a default approach to video ad serving hindering their chances of...

- 18 February 2016, 08:00 in Video

MetLife: Social Video for Internal Comms

One of the largest life insurance companies in the world, MetLife has operations in 26 countries in Europe, Middle East and Africa (EMEA). Common...

- 18 December 2015, 15:00 in Video

The 10 Best Explainer Videos of All Time

If you don't yet have an explainer video, you need to get one. Don't believe me? Then believe the 78% of marketers that consider video an important...

- 10 December 2015, 15:00 in Video

Managing Video in an ‘Always On’ World

We have truly entered the age of video. YouTube alone has over a billion users worldwide (with 80 per cent of viewers being outside the US), add to...

- 10 November 2015, 12:00 in Video

Why Video Marketing is Important for Professional Services

Professional services firms are increasingly turning to video marketing to raise awareness of their services. They are finding some success. Take...

- 2 November 2015, 08:00 in Video

Filmmaking Revolution Empowers Freelancers

Digital marketing used to be the preserve of media giants. Big brands would turn to big agencies to produce big ads, while the work of independents...

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