- 15 August 2017, 08:30 in Content

When Less is More: The Value of High-Quality Content

Offer any young child a pile of 20 5p coins or a single pound coin, and he’ll probably take the former. In his eyes, the concept of amount holds far greater weight than the concept of intrinsic worth.

The same happens with content marketing. Marketers regularly set high bars for their content in terms of numbers. They aim to write 20 blog posts a month, shoot weekly videos, record monthly podcasts,...

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- 10 January 2018, 15:45 in GDPR

GDPR – How important is data minimisation?

In a world that is pushing big data and trying to gather as much information...

- 8 August 2017, 08:00 in Content

Content Creation and Curation: Get the Right Blend

Content creation and content curation both serve very different purposes. The former is self-promoting, while...


- 2 August 2017, 08:00 in Content

How AI Will Make Brands' Content Experience Safer

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual...

- 19 July 2017, 08:30 in Content

Sales and Marketing Don't Have Access to the Right Content

Four in five marketing and sales professionals say the content they have access to doesn't help them in their jobs, according to new research from...

- 13 July 2017, 09:00 in Content

The Solution for Inconsistent Branded Content

Nearly a third (30%) of marketers describe their branded content as "inconsistent", according to a survey conducted by Sandstorm and Amplified...

- 3 July 2017, 07:30 in Content

Clever Content Marketing

Before you execute content it’s important to consider how it can be best optimised and employed across each channel - such as website,...

- 30 June 2017, 08:00 in Content

Invasion of the Cyber Writers

With artificial intelligence commonplace, even in content creation, is the day of the human writer coming to an end? Is it time to upgrade or be...

- 29 June 2017, 07:30 in Content

Snapchat: Turning Content Consumption into Content Creation

With mobile phones offering better quality video and camera footage than ever before, user-generated content (UGC) has become a go-to for brands...

- 28 June 2017, 08:00 in Content

3 Essential Elements of a Great Story for B2B Marketers

Storytelling is an excellent strategy to attract people’s attention. Everyone enjoys stories, especially when they give you some experience,...

- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling...

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