- 27 September 2017, 08:30 in Content

Getting Started with Content Marketing

Content marketing is all about storytelling and let's face it, we’ve been doing this since we started to speak. Good storytelling holds attention, engages the audience and delivers something valuable and memorable.

But in order to ensure your stories are heard and remembered, there are some basic guiding principles for getting started. 

Integrated approach

Your content marketing strategy should be fully integrated with your marketing and overall business strategies. Taking a holistic view of marketing...

Keep Reading...


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Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 26 September 2017, 08:00 in Content

The New Content Marketing Frontier: Programmatic Distribution

Regardless of industry sector or market share, every enterprise is in the content business -...


- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order to secure present and future success. At the same time,...

- 21 September 2017, 08:30 in Content

The Misunderstood Marketing Power of Whitepapers

If you’re the type of person who thinks whitepapers are just thinly-veiled sales tools then you’re exactly the type of person who needs...

- 21 August 2017, 08:30 in Content

Going Headless: Exploring a New Type of Content Management System

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's...

- 15 August 2017, 08:30 in Content

When Less is More: The Value of High-Quality Content

Offer any young child a pile of 20 5p coins or a single pound coin, and he’ll probably take the former. In his eyes, the concept of amount...

- 8 August 2017, 08:00 in Content

Content Creation and Curation: Get the Right Blend

Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting....

- 2 August 2017, 08:00 in Content

How AI Will Make Brands' Content Experience Safer

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual...

- 19 July 2017, 08:30 in Content

Sales and Marketing Don't Have Access to the Right Content

Four in five marketing and sales professionals say the content they have access to doesn't help them in their jobs, according to new research from...

- 13 July 2017, 09:00 in Content

The Solution for Inconsistent Branded Content

Nearly a third (30%) of marketers describe their branded content as "inconsistent", according to a survey conducted by Sandstorm and Amplified...

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