- 29 November 2016, 07:30 in Content

6 Ways to Optimise your Content for the Web Reader

Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice?

With the sheer volume of content available online, it stands to reason that people’s reading habits are different...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang...



- 10 November 2016, 07:30 in Content

Integrated Live: Why Content Marketers Should be Embracing Content Curation

Marketers in a content-driven landscape are responsible for producing huge amounts of content, day in and day out for their brand. With an always-on...

- 9 November 2016, 08:30 in Content

Integrated Live: Why Content Marketing is so Important for Modern Day Recruiters

Unless you’ve got a big marketing budget, raising awareness of your brand is likely to be considered one of your toughest challenges. We all...

- 8 November 2016, 09:00 in Content

Is There a Better Way to Produce Quality Content

Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to...

- 4 November 2016, 09:00 in Content

Editors are the Future of Branded Content

The quality of content a brand produces has never been more important. Static campaigns are being drowned out in a sea of video, feeds, social...

- 2 November 2016, 08:30 in Content

Integrated Live: Content - The Next Generation

The battle for consumer attention is on, and the playing field is changing. Traditional marketing methods just don’t cut the mustard with an...

- 1 November 2016, 10:00 in Content

Beyond Eye-Candy: How to Prevent the Dreaded Video #Fail Moment

There are few trends that have gone mainstream as fast as video marketing. The reason for its popularity is simple: it works. According to...

- 31 October 2016, 11:00 in Content

VR Storytelling has the Power to Win Hearts and Change Minds

The mixture of virtual reality (VR) and theatre is about to create a powerful force of communication for many industries. As brands become aware of...

- 27 October 2016, 10:00 in Content

5 Fantastic Free Tools For Better Content Marketing

2016 has been a tough year for content marketers, as the sheer volume of output continues to grow and reaching the right audience becomes...

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