- 5 June 2017, 08:00 in Content

5 Budget-Saving Tips to Make Video Work for you

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on the video bandwagon without shelling out thousands of pounds they simply don’t have.

15 years ago, we would have said a video is ‘a film on a big...

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- 5 July 2017, 15:48 in Features

GDPR:Report Launched to Help Businesses Tackle New Data Privacy Laws

A new publication – GDPR:Report – has launched, providing the latest news, features and expert advice on the General Data Protection Regulation (GDPR).

- 25 July 2017, 08:00 in Features

How to Engage Customers in the Omnichannel Age

Marketers know personalising their communications is a sure-fire way to improve and increase the conversion....



- 5 May 2017, 07:30 in Content

Next Generation Content

I often read articles warning us that the internet is becoming flooded with too much content. I certainly agree to an extent, but many of those...

- 4 May 2017, 08:30 in Content

What can the Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all...

- 27 April 2017, 08:30 in Content

Branded Content is Forgotten by 80% of Consumers

The vast majority of consumers remember information presented in branded content for just three days, according to research from Prezi. Eighty per...

- 26 April 2017, 08:00 in Content

The Importance of Business Blogging and How to Generate More Leads

Effective content marketing is all about the pull, not the push. And business blogging is a great way of achieving this. In fact, marketers who...

- 26 April 2017, 07:30 in Content

How Brands are Attacking Content and Commerce

Changing customer expectations are transforming the game for marketers and merchandisers, as integrated content and commerce becomes the new status...

- 12 April 2017, 07:30 in Content

The Content Funnel: Targeting Customers with the Right Content at the Right Time

The Content Marketing Institute recently revealed that - despite more than three quarters (76%) of B2C marketers reporting that they have implemented...

- 6 April 2017, 08:00 in Content

Gap in Content Understanding as Budgets Soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an...

- 30 March 2017, 08:30 in Content

Publishers - The Future May be Programmatic, but You Do Have Other Options

Programmatic advertising technology, which automates the trading of digital ad inventory, continues to assert itself over the digital advertising...

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