- 13 July 2017, 09:00 in Content

The Solution for Inconsistent Branded Content

Nearly a third (30%) of marketers describe their branded content as "inconsistent", according to a survey conducted by Sandstorm and Amplified Business Content. 

The research revealed that 50% of the content produced each year has been adapted from a master campaign making the need for the “big idea” to be on brief and appropriate vital. Forty per cent of those surveyed said execution is the most challenging aspect of the campaign,...

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- 27 October 2017, 14:00 in Features

Integrated Live Marketing Summit 2017; Bring your marketing into the future

The world of marketing continues to evolve rapidly, and never has it been more crucial...

- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

60% of B2B and B2C marketers are struggling to produce engaging content and 35% find...


- 30 June 2017, 08:00 in Content

Invasion of the Cyber Writers

With artificial intelligence commonplace, even in content creation, is the day of the human writer coming to an end? Is it time to upgrade or be...

- 29 June 2017, 07:30 in Content

Snapchat: Turning Content Consumption into Content Creation

With mobile phones offering better quality video and camera footage than ever before, user-generated content (UGC) has become a go-to for brands...

- 28 June 2017, 08:00 in Content

3 Essential Elements of a Great Story for B2B Marketers

Storytelling is an excellent strategy to attract people’s attention. Everyone enjoys stories, especially when they give you some experience,...

- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling...

- 14 June 2017, 07:30 in Content

The Cognitive Side of Content Personalisation

Personalisation platforms give businesses nowadays the possibility to serve digital content tailored to a vast amount of individual user data and...

- 8 June 2017, 08:30 in Content

Brands Need to Supercharge their Content for Father’s Day

When was the last time you bought a decent present for your dad? Never? Yeah, me too. With Father's Day only a few weeks away (18th June for those...

- 5 June 2017, 08:00 in Content

5 Budget-Saving Tips to Make Video Work for you

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under...

- 1 June 2017, 07:30 in Content

Too Much Content – How To Compete And Engage Customers

In a world where everyone is inundated with ‘content’ 24/7/365, it has become increasingly difficult for businesses to get their voices...

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