- 2 November 2016, 08:30 in Content

Integrated Live: Content - The Next Generation

The battle for consumer attention is on, and the playing field is changing.

Traditional marketing methods just don’t cut the mustard with an ultra-connected mobile generation: a recent study by Crowdtap revealed that millennials choose to trust recommendations from fellow shoppers, over slick sales spiel and celebrity endorsements.

User Generated Content (UGC), or anything created by people that aren’t paid to make it, includes social updates, videos, photos, reviews, blogs...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 27 October 2016, 10:00 in Content

5 Fantastic Free Tools For Better Content Marketing

2016 has been a tough year for content marketers, as the sheer volume of output continues to grow and reaching the right audience becomes...

- 25 October 2016, 09:30 in Content

Why are B2B Marketers are Struggling With Content Management?

Content marketing is not a new concept in the digital marketing world. It wears a crown and stands at the forefront of all digital marketing...

- 25 October 2016, 09:00 in Content

Essential Marketing Tips from Five Video Campaigns That Went Viral

Numerous businesses, big or small, are either fully immersed in the era of video or considering its implementation in their marketing campaign....

- 21 October 2016, 10:00 in Content

Context is King: How Brands can Harness the Power of Music Streaming

The music streaming sector has been awash with major updates in recent months. Amazon’s on-demand music streaming service launched this month,...

- 21 October 2016, 09:30 in Content

Creating Content Your Customers Will Love

Content marketing may have been crowned king by the digital marketing experts, but many companies are still struggling to figure out exactly how to...

- 20 October 2016, 10:00 in Content

How to Prepare Your on-Site Content for Black Friday

Black Friday is an increasingly important day in the retail calendar. It could be said that you are more likely to get injured on the high street on...

- 19 October 2016, 10:00 in Content

The Rise of Visual Language

In 2015 the English Dictionary declared an emoji as the word of the year. They say a picture is worth a thousand words, and it seems that on this...

- 19 October 2016, 09:30 in Content

How to Bring your Webinars Back From the Dead

You’ve just delivered a fantastic webinar surrounding an engaging topic with great content, but like many companies, once the webcast has...

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