- 3 July 2017, 07:30 in Content

Clever Content Marketing

Before you execute content it’s important to consider how it can be best optimised and employed across each channel - such as website, publications, social media, etc. For example, the data generated from insight-driven, blog posts can be re-purposed or adapted into new formats - such as video or infographic. You can then push this content to wider channels - like Instagram or Twitter.

This approach will help you to scale your...

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Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

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Invasion of the Cyber Writers

With artificial intelligence commonplace, even in content creation, is the day of the human writer...


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Snapchat: Turning Content Consumption into Content Creation

With mobile phones offering better quality video and camera footage than ever before, user-generated content (UGC) has become a go-to for brands...

- 28 June 2017, 08:00 in Content

3 Essential Elements of a Great Story for B2B Marketers

Storytelling is an excellent strategy to attract people’s attention. Everyone enjoys stories, especially when they give you some experience,...

- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling...

- 14 June 2017, 07:30 in Content

The Cognitive Side of Content Personalisation

Personalisation platforms give businesses nowadays the possibility to serve digital content tailored to a vast amount of individual user data and...

- 8 June 2017, 08:30 in Content

Brands Need to Supercharge their Content for Father’s Day

When was the last time you bought a decent present for your dad? Never? Yeah, me too. With Father's Day only a few weeks away (18th June for those...

- 5 June 2017, 08:00 in Content

5 Budget-Saving Tips to Make Video Work for you

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under...

- 1 June 2017, 07:30 in Content

Too Much Content – How To Compete And Engage Customers

In a world where everyone is inundated with ‘content’ 24/7/365, it has become increasingly difficult for businesses to get their voices...

- 23 May 2017, 07:30 in Content

5 Reasons Why your Infographic Isn’t Getting any Links

In the content marketing world, infographics are a valuable currency. Editors love being presented with ready-to-go content, while readers find them...

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