- 19 July 2017, 08:30 in Content

Sales and Marketing Don't Have Access to the Right Content

Four in five marketing and sales professionals say the content they have access to doesn't help them in their jobs, according to new research from sales enablement platform, Showpad.

The report, 'Improving the Buying Experience with Content', also showed that 78% of professionals who work at companies that prioritise content think the assets available to them are sub par.

The research also emphasises the importance of embracing sales enablement, with 85% of...

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- 3 June 2020, 08:00 in Digital Marketing

Post-lockdown – planning for your business’ road to recovery

As lockdown restrictions ease and businesses begin to open their doors once more, it’s time...

- 13 July 2017, 09:00 in Content

The Solution for Inconsistent Branded Content

Nearly a third (30%) of marketers describe their branded content as "inconsistent", according to a...


- 3 July 2017, 07:30 in Content

Clever Content Marketing

Before you execute content it’s important to consider how it can be best optimised and employed across each channel - such as website,...

- 30 June 2017, 08:00 in Content

Invasion of the Cyber Writers

With artificial intelligence commonplace, even in content creation, is the day of the human writer coming to an end? Is it time to upgrade or be...

- 29 June 2017, 07:30 in Content

Snapchat: Turning Content Consumption into Content Creation

With mobile phones offering better quality video and camera footage than ever before, user-generated content (UGC) has become a go-to for brands...

- 28 June 2017, 08:00 in Content

3 Essential Elements of a Great Story for B2B Marketers

Storytelling is an excellent strategy to attract people’s attention. Everyone enjoys stories, especially when they give you some experience,...

- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling...

- 14 June 2017, 07:30 in Content

The Cognitive Side of Content Personalisation

Personalisation platforms give businesses nowadays the possibility to serve digital content tailored to a vast amount of individual user data and...

- 8 June 2017, 08:30 in Content

Brands Need to Supercharge their Content for Father’s Day

When was the last time you bought a decent present for your dad? Never? Yeah, me too. With Father's Day only a few weeks away (18th June for those...

- 5 June 2017, 08:00 in Content

5 Budget-Saving Tips to Make Video Work for you

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under...

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