Spoiler alert *This contains no dodgy erotic monotonous narrative*
This week I caught up with one of the editors of the '50 Shades of Digital Marketing' ebook and Head of Content for the Digital Marketing Show, Francesca James, to chat about the ebook and the show.
So Francesca, why the title?
"Well, the idea behind it is that although it might be argued that ‘digital’ is turning marketing more into a science than an art form, there are certainly many different opinions as to what businesses should be doing in this brave new world."
What does the ebook actually feature?
"The next 50 ‘chapters’ feature commentary from 50 digital leaders. These short-form pearls of wisdom will help to signpost marketers who are in danger of getting left behind at the speed of change in technology, marketing and channels today."
Why do we need this ebook?
"As consumers become ever more digitally savvy and digital marketing techniques evolve at a rate of knots, companies need to ensure they are equipped to tackle digital head on.
Our mission is to help UK mainstream businesses compete in a digital world which is why we produce content like this. The following chapters will give you some information and insight but for the full story you’ll need to attend the Digital Marketing Show in excel in November."
You can download the ebook here. And don't forget to register your place at the Digital Marketing Show for FREE.
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