- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using social media as it drives their brand exposure, boosts SEO, represents a global PR tool and helps to monitor industry trends as well as competitors. But using social media aimlessly can have zero or even negative impact on your business. Even if it’s free to use – you are...

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- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order...



- 2 March 2017, 09:30 in Digital Marketing

How to Avoid Fake Mobile Apps

The mobile application (or ‘app’, as it’s more commonly known) has been around for a little less than a decade, and yet like the...

- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and the business value of the benefits. Those of us who describe...

- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google,...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find themselves preoccupied with reactive marketing...

- 31 January 2017, 09:00 in Digital Marketing

AI is the Future of Brand Marketing

2016 was a year that most people want to forget. However, it was the year artificial intelligence (AI) took a great leap forward; not only into...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

- 22 December 2016, 11:58 in Digital Marketing

GDPR: How to prepare your marketing

General Data Protection Regulation (GDPR) is going to be one of the biggest shake-ups in data protection and privacy laws. The European Union are...

- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end...

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