- 30 October 2019, 09:00 in Digital Marketing

The internet vs marketing… are marketers playing a losing game?

The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the high-street retailers once drove buying trends, consumers have now gained control to dictate the market. At a time where it seems almost impossible to keep up with rapid innovations, is it fair to assume marketers are playing a losing game?

Often, things once considered ‘the...

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Gemserv: What the focus on the AdTech industry and cookies means for your organisation

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- 17 October 2019, 09:00 in Digital Marketing

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- 16 October 2019, 10:39 in Digital Marketing

The five things I’ve learned from starting a tech business

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- 18 September 2019, 10:37 in Digital Marketing

The 5G revolution: why the next generation of mobile internet will force advertisers and marketers to change the way they think

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- 13 September 2019, 09:00 in Digital Marketing

3 ways programmatic advertising is changing

Marc Swann is Search Director at Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. He's worked in the industry for 12...

- 12 September 2019, 11:35 in Digital Marketing

The AI advantage: transforming retail marketing with predictive customer analytics

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they face the...

- 4 September 2019, 09:00 in Digital Marketing

A single-customer view: driving customer intelligence and loyalty

Customers today expect brands to understand what's important to them as a consumer. Research shows that 78% of online shoppers are more likely to...

- 29 May 2019, 08:30 in Digital Marketing

Helen Dixon re-appointed as Commissioner for Data Protection

Helen Dixon will serve another five-year term, following being re-appointed as Ireland’s data protection commissioner. Initially appointed to...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

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