- 27 March 2020, 08:03 in Digital Marketing

How to Drive Marketing Personalisation in an Increasingly Non-Personal World

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

Dale Carnegie penned the quote referenced above decades ago, and it served as a foundational strategy captured in his famous book, “How to Win Friends and Influence People.” More than an author writing about interpersonal relationships, Mr. Carnegie was a forerunner of the value of personalisation.

Personalised relationships have always been...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 26 March 2020, 08:08 in Digital Marketing

Top 3 digital marketing tips to reach customers during coronavirus

The outbreak of COVID-19 has transformed daily life in near unprecedented ways. As the UK...


- 25 March 2020, 07:21 in Digital Marketing

How companies can stay successful when face-to-face marketing and selling is affected

As Coronavirus spreads, companies are taking preventive measures to try to keep their employees safe. But with these measures, day-to-day business...

- 24 March 2020, 08:18 in Digital Marketing

The D Suite: Digital, Data and Disruption in 2020 and beyond

The digital skills deficit could cost the UK as much as £63 billion a year, making it vital to equip leaders with the necessary skills and...

- 19 March 2020, 11:57 in Digital Marketing

Marketing production in highly regulated industries: overcoming key challenges

An effective marketing strategy today requires an integrated approach across multiple channels to reach an organisation’s target audience. As a...

- 11 March 2020, 06:30 in Digital Marketing

B2B Marketing in a content driven era

With the death of traditional sales roles, B2B marketing is coming into its own. It has experienced a significant shake-up in recent years with...

- 20 February 2020, 12:00 in Digital Marketing

Not just another acronym: Why CDP is the missing link in B2B marketing

Remember the last time you had a truly great buying experience? Maybe it was a car you had your eye on for some time. Then an engaging YouTube ad...

- 18 February 2020, 12:49 in Digital Marketing

Four things you need to know about the ICO’s draft Direct Marketing Code of Practice

The Information Commissioner’s Office (ICO) has recently issued a draft Direct Marketing Code of Practice for consultation. The draft...

- 14 February 2020, 12:00 in Digital Marketing

Why consistency is the key to making people fall in love with your brand

With Valentine’s Day upon us, romantics across the globe will be thinking of novel ways to surprise their loved one. Long gone are the days...

- 14 February 2020, 11:35 in Digital Marketing

Almost half of WhatsApp usage breaches legal terms

41% of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that...

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