- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy.

Many small businesses find themselves preoccupied with reactive marketing activities instead of taking the time to create a long-term strategy for the foundation of all their marketing tactics. This can often cause inconsistent and unsatisfying results. When creating a marketing strategy, it’s important to plan your long-term marketing goals before diving straight in.

So, what are three things small businesses should...

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