- 19 December 2017, 08:00 in Digital Marketing

4 Critical Steps to Ensuring Marketing Production Success

There’s no doubt that technology has revolutionised the marketing production process, however the use of technology should still be treated with a degree of caution. Right through from inception to final implementation, there are four critical issues that need to be dealt with. It’s not just a case of choosing which solution is right for your business needs and then smugly sitting back, as chaos can often ensue. Gathering the...

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- 18 January 2018, 16:34 in GDPR

Tim Hunt talks marketing and privacy at GDPR Summit London

Tim Hunt, marketing guru, ePrivacy expert par excellence from Flexile, will be making two appearances...

- 15 December 2017, 08:00 in Digital Marketing

12 Tips to Help Content Marketers Engage with Impatient Readers

Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds....


- 8 December 2017, 08:00 in Digital Marketing

Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection...

- 17 November 2017, 11:14 in Digital Marketing

Getting your Marketing ready for Christmas at Integrated Live Marketing Summit

Christmas is fast approaching with only 38 sleeps left! And whilst some people may be complaining that Christmas advertising has started before...

- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep...

- 9 October 2017, 16:54 in Digital Marketing

The internet is no longer an "ungovernable wild west"

Age verification marked the start of the final sessions of the day at GDPR summit London today. New directives will come through GDPR that will put...

- 9 October 2017, 14:07 in Digital Marketing

The Internet of Things and the responsible consumer

In the brunch-time session at GDPR summit, the Internet of Things (IoT) came under the intense scrutiny of Sue Geuens, President of the International...

- 9 October 2017, 13:00 in Digital Marketing

Chiara Rustici: "Data is a regulated industry: get over it!"

Pragmatism governed the morning talks at GDPR summit in London, where listeners were given a stark reminder of how hard organisations need to work to...

- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using...

- 6 March 2017, 08:00 in Digital Marketing

The Head or the Heart: Where Should Marketers Focus to Build an Army of Brand Advocates?

When you recommend a product or service, can you remember why? Was it because the product is the best? You had good customer service? The reasons for...

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