- 18 May 2020, 08:30 in Digital Marketing

Hidden stakeholders: Why CISOs hold the key to successful digital transformation

Digital transformation is now omnipresent. Companies are rapidly modernising their infrastructures and processes to improve customer service, application development, supply chain collaboration and much more. According to our own research,  the vast majority of businesses (74%) are engaging in some level of digital transformation today, with most deploying projects at enterprise scale.  

That said, there are interesting differences between the priorities of various teams when it comes to these projects, both in terms of initiative types...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 May 2020, 09:00 in Digital Marketing

Customer communication is always vital, Covid-19 makes it even more so

In the midst of a global pandemic, it can be all too easy for businesses...

- 8 May 2020, 10:30 in Digital Marketing

Hit the right note with email while navigating COVID-19

In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by the uncertainty and chaos. On...

- 7 May 2020, 10:30 in Digital Marketing

Is now the time for brands to get serious about social commerce?

The coronavirus pandemic has changed the world in ways we are only just understanding. In many regions of the world retailers are on pause, wondering...

- 6 May 2020, 10:30 in Digital Marketing

Business data: can you trust it?

In today’s climate, we can’t underestimate the importance of data in the initiation, maintenance and continual development of businesses....

- 5 May 2020, 11:38 in Digital Marketing

Data standardisation: what is it and why does it matter?

When it comes to data, comparing apples and oranges is no good. An effective, customer-centric marketing strategy – not to mention critical...

- 27 April 2020, 13:56 in Digital Marketing

The digital marketing response to a pandemic

The world’s economy has shifted to a place where the delicate balance of supply and demand has been aggressively pushed off-balance across all...

- 22 April 2020, 10:00 in Digital Marketing

B2B Marketing: How to Create a Digital Culture

We may be several decades into the digital age, yet technology continues to profoundly transform how we work. Nowhere is this more obvious than in...

- 21 April 2020, 10:00 in Digital Marketing

New KPIs required to unlock the true value of content marketing campaigns

Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach cynical, media...

- 20 April 2020, 11:00 in Digital Marketing

Should I Reduce My Marketing Budget Due to the Coronavirus?

With the events and hospitality industry on its knees, millions of businesses forced to operate remotely and the economy continuing to decline, the...

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