- 18 May 2018, 08:00 in Digital Marketing

Does Size Matter When it Comes to Twitter?

Tweets consisting of over 140 characters demand greater attention from Twitter users – contrary to the widespread belief that brevity is the key to engagement – according to new research.

The project, spearheaded by digital marketing agency theEword and Manchester Metropolitan University, used pioneering eye-tracking software to test the hypothesis that users of Twitter skip longer tweets in favour of short messages.

However, the findings reveal that while mobile users of the...

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- 29 June 2018, 10:36 in GDPR

ON24: Webinar: How webinars can help you succeed in a GDPR World

How can organisations utilise webinars as part of the modern marketing mix? Although we are...

- 7 May 2018, 09:00 in Digital Marketing

Mindful marketing through the GDPR

On May 17th at 3pm, tune into a live marketing webinar hosted by ON24 to...


- 26 April 2018, 08:00 in Digital Marketing

Don't Call Time on Social Media

Organisations should not dismiss social media as simply a tool for marketing. During a crisis, it can often act as the most effective means of...

- 13 March 2018, 08:00 in Digital Marketing

How can Businesses Future-proof their Digital Strategy?

Having a clearly defined and collaborative digital strategy is crucial to unlocking the online growth potential of a business. As the world in which...

- 19 December 2017, 08:00 in Digital Marketing

4 Critical Steps to Ensuring Marketing Production Success

There’s no doubt that technology has revolutionised the marketing production process, however the use of technology should still be treated...

- 15 December 2017, 08:00 in Digital Marketing

12 Tips to Help Content Marketers Engage with Impatient Readers

Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now, more than a decade later, Microsoft has concluded that the...

- 8 December 2017, 08:00 in Digital Marketing

Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection...

- 17 November 2017, 11:14 in Digital Marketing

Getting your Marketing ready for Christmas at Integrated Live Marketing Summit

Christmas is fast approaching with only 38 sleeps left! And whilst some people may be complaining that Christmas advertising has started before...

- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep...

- 9 October 2017, 16:54 in Digital Marketing

The internet is no longer an "ungovernable wild west"

Age verification marked the start of the final sessions of the day at GDPR summit London today. New directives will come through GDPR that will put...

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