- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and buy their advertising strategies, the digital revolution offers alternatives.

Some marketers are bypassing agencies completely and going directly to media owners to buy ad space. They’re striking deals with platforms such as Google, Facebook and Instagram, while small and medium-sized businesses are buying digital...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 2 December 2019, 16:24 in Digital Marketing

British consumers are not ready for AI and want higher levels of personalisation, new study reveals

Only two in five (44%) are looking forward to AI technology in the digital experience...

- 21 November 2019, 09:00 in Digital Marketing

Frightening Facts for Today’s Digital Marketers

Digital marketers have a difficult job. Not only are they the guardians of their organisation’s brand, but their goalposts are constantly...

- 30 October 2019, 09:00 in Digital Marketing

The internet vs marketing… are marketers playing a losing game?

The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the...

- 25 October 2019, 10:34 in Digital Marketing

CEO buy-in: How CMOs can gain trust and supercharge their digital transformation efforts

Every year technology forms a bigger slice of the CMO’s marketing budget, and this year martech is said to be the single most significant area...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise...

- 16 October 2019, 10:39 in Digital Marketing

The five things I’ve learned from starting a tech business

As player-turned-board-member of an amateur rugby club, I know first-hand how challenging it can be for sports groups to generate cash. Now, as the...

- 18 September 2019, 10:37 in Digital Marketing

The 5G revolution: why the next generation of mobile internet will force advertisers and marketers to change the way they think

5G promises to be a major step forward for mobile internet connectivity according to the BBC. It promises to give users faster download data, upload...

- 13 September 2019, 09:00 in Digital Marketing

3 ways programmatic advertising is changing

Marc Swann is Search Director at Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. He's worked in the industry for 12...

- 12 September 2019, 11:35 in Digital Marketing

The AI advantage: transforming retail marketing with predictive customer analytics

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they face the...

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