- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers, these losses have a big impact on their profitability. For marketers, this fraud can also affect their ability to support their brands. Both marketers and publishers should care more about this digital ad fraud risk in 2017.

The potential impact of non-human traffic (NHT)

NHT represents a range...

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