- 6 March 2017, 08:00 in Digital Marketing

The Head or the Heart: Where Should Marketers Focus to Build an Army of Brand Advocates?

When you recommend a product or service, can you remember why? Was it because the product is the best? You had good customer service? The reasons for recommending can be hard to pinpoint and they usually come when a customer believes in what a company is doing or selling.

If a product makes life easier or better, a customer is more likely to use it. If a customer feels an organisation...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 30 May 2017, 08:30 in Features

Marketers Under Pressure to Measure External Factors Since Brexit Vote

Nearly three quarters (72%) of senior level marketers feel they are under additional pressure to...



- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and the business value of the benefits. Those of us who describe...

- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google,...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find themselves preoccupied with reactive marketing...

- 31 January 2017, 09:00 in Digital Marketing

AI is the Future of Brand Marketing

2016 was a year that most people want to forget. However, it was the year artificial intelligence (AI) took a great leap forward; not only into...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

- 22 December 2016, 11:58 in Digital Marketing

GDPR: How to prepare your marketing

General Data Protection Regulation (GDPR) is going to be one of the biggest shake-ups in data protection and privacy laws. The European Union are...

- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end...

- 1 December 2016, 13:55 in Digital Marketing

Retail: Christmas 2016 by UK Bing Network

While for many businesses Christmas is a time to re-group, rest and plan the forthcoming year, for the retail industry it can be make or break...

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