The Digital Marketing Show is taking place for the marketing professionals that might find the world of digital intimidating. There’s so much going on that, let’s face it, it can appear a bit scary at times!
But what’s really scary is the amount of opportunities you’re missing out on if you’re not taking the plunge into digital.
Here’s 10 scary facts to spook you into digital action!
1. Only 14% of businesses sell their products or services online (Booz & Company)
2. 50 percent of marketers in the UK are not testing campaigns or content (Adobe)
3. 25% of business owners say their employees don’t even have the basic digital skills to use the internet for business (Booz & Company)
4. Only 20% of people will read text while 80% of people will watch a video with the exact same content (Optimind Technology Solutions)
5. Failing at digital? 66% of all marketers think companies won’t succeed unless they have a digital marketing approach (Adobe)
6. Only one in five online retailers are using automated email for abandoned checkout items (dotMailer)
7. Only 16 per cent of marketers have a formalised mobile strategy (CMO Council)
8. Less than a third of marketers (30%) track app downloads (Forrester and Velti)
9. Only 23% of marketers are investing in blogging and social media (Digital Insights)
10. Just 33% of CMO’s and senior marketing leaders have basic understanding of data analytics (Spencer Stuart)
What’s scaring you about digital marketing right now? Tweet us at @DMSLDN.
By Hannah Durham, Event & Content Executive at the Digital Marketing Show.
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