- 24 October 2013, 17:30 in Digital Marketing

Wearable Technology: The Next Big Thing for Businesses?

The latest Sony SmartWatch or Samsung’s Galaxy Gear are likely to be making an appearance on many people’s Christmas lists this year. Certainly industry analysts are convinced, just one of the many firms predicting an explosion in wearables is ABI Research, whose figures predict 485 million shipments by 2018.

Wearable technology may simply seem to be fun gadgets for the tech-savvy, but they can be of real benefit in sectors where...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 October 2013, 08:00 in Digital Marketing

Digital Marketing Magazine Asks: Shawn Cabral

This week I caught up with Shawn Cabral, Director of Marketing at Sitecore UK. Shawn...


- 22 October 2013, 10:23 in Digital Marketing

TV Still Front-Running Media Format For Advertising

TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global...

- 17 October 2013, 17:30 in Digital Marketing

US Consumers Combine In-store & Online Information When Shopping

Across the globe, consumers are freely mingling in-store visits, online product research, and other information sources when making purchases large...

- 17 October 2013, 08:30 in Digital Marketing

Seven Steps to Managing Your Executive Profile Online

Brands can live and die by their online reputation. And so can leaders of business. Much has been discussed around how brands exploit social media...

- 16 October 2013, 13:00 in Digital Marketing

Speed is the Key for European Online Retailers

A one-second performance delay can be the difference between a profitable and unprofitable year with over one-third of shoppers abandoning...

- 15 October 2013, 08:00 in Digital Marketing

Crowdsourcing Content Success

Oxfam is a global organisation working in approximately 90 countries worldwide to right the wrongs of poverty, hunger, and injustice. Oxfam save...

- 11 October 2013, 17:30 in Digital Marketing

10 Gen Y Evolutions for Brands to Connect with Millennials

This youth generation is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous...

- 11 October 2013, 17:00 in Digital Marketing

Recording Breaking Engagement: Coca Cola Case Study

One only has to look at brand use of social networks, such as Facebook and Twitter, to see how the old model of buying advertising has changed. It...

- 10 October 2013, 17:30 in Digital Marketing

The Flexibility of Agile

Agile marketing practices have amassed a great deal of publicity and headlines in recent months. Examples such as the Oreo team’s rapid Twitter...

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