- 10 October 2013, 13:00 in Digital Marketing

Customer First Without Compromise

Successful companies reinvent the relationship with their customers. Modern organizations build a structure that truly puts the customer first: customer-centricity without compromise. For example, Evernote could make bigger short-term profits by charging their customers for downloading their app. However, they would never do this because they would reach fewer customers that way. LinkedIn could make lots of money by commercializing their network data but they’ll never do so. Customer-centricity without...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 October 2013, 13:00 in Digital Marketing

How to Build Your Company’s Fan Base in 5 Steps

Many companies dream of a huge online fan base. The number of Facebook fans and...


- 8 October 2013, 17:00 in Digital Marketing

Five Marketing Attribution Myths

The marketing industry now boasts more channels and choices than ever before, and with consumers growing savvier by the day, navigating this vast...

- 8 October 2013, 08:30 in Digital Marketing

What is a Companion Brand?

The relationship that brands have with a consumer has changed. Lots of brands interpreted this as meaning that they had to become a consumer’s...

- 7 October 2013, 08:30 in Digital Marketing

Going East? Top Tips for Running a Digital Advertising Campaign in Russia

The old Churchill quote, ‘Russia is a riddle, wrapped in a mystery, inside an enigma’, is often still bandied about by Westerners...

- 4 October 2013, 09:47 in Digital Marketing

Half of Marketers Lack Confidence in Digital Ability

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released...

- 4 October 2013, 09:23 in Digital Marketing

Introduction to the Digital Marketing Show: Time to End the Embarrassment

26th-28th of November 2013 the first ever Digital Marketing Show will take place at Excel. Attendance is free and tickets are available from...

- 3 October 2013, 17:00 in Digital Marketing

Customer Engagement Series: Turning a Purchaser into a Regular Customer

In my last blog I spoke about how to turn a browser into a single purchaser. For the second installment of our “Three steps to improving...

- 3 October 2013, 08:00 in Digital Marketing

How to Lose Customers and Alienate Them

Slow as you go Sites that load quickly make customers happy and keeps Google happy: fast sites get higher page ranks than slow ones. Pages that...

- 2 October 2013, 08:30 in Digital Marketing

The Rise of Print in an Increasingly Digital World

In recent years it is fair to suggest that most industries have had to embrace the world of digital technology in order to survive. The worldwide web...

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