- 1 October 2013, 17:30 in Digital Marketing

How Valuable are Phone Calls to the Digital Marketer?

In an increasingly digital world, our focus is shifting more and more to online. Ecommerce has become par for the course for retailers as M commerce becomes the next big thing to crack. And there is certainly demand for it. An Ofcom survey in 2012 suggested that internet shopping was more popular in the UK than in any other major country, with Britons spending an average of £1,083 a year...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 October 2013, 17:00 in Digital Marketing

Learn from the Media’s Example

Businesses can learn a lot about modern marketing by looking at how media companies attract...


- 1 October 2013, 13:00 in Digital Marketing

How to Reach More Customers and Deliver on your Brand Promise

Fragmentation in marketing channels is a barrier to delivering on brand promise. For example, research by Monotype’s Brand Perfect initiative,...

- 30 September 2013, 08:30 in Digital Marketing

‘Digital’ Still Means So Many Different Things to Different People

As the whole language of digital continues to go mainstream, it still means so many different things to different people. In fact, there are many...

- 30 September 2013, 08:15 in Digital Marketing

Making the Most of Email Marketing Metrics

How to successfully measure and report on all elements of an email marketing campaign Email marketing’s most compelling USP is its...

- 30 September 2013, 08:00 in Digital Marketing

Digital Tactics: What Are You Going to Commit to?

In my mind, businesses that can clearly articulate the specific role digital fulfils in their business strategy, brand strategy and communications...

- 28 September 2013, 09:00 in Digital Marketing

The Advent of Customer Engagement Marketing

We went through a recession, and while we weren't looking, the world of marketing changed. We discovered, as an industry, that making certain that...

- 27 September 2013, 09:01 in Digital Marketing

Improving Conversions: Make it Easier to connect with your Customers

New technologies promising to make it easier for businesses to convert more customers are released every day and as a marketer you may feel...

- 26 September 2013, 08:45 in Digital Marketing

The Changing Psychology of the Social Shopper

The way we shop is changing. From the moment we start our day, we are inundated with information, suggestions and recommendations, through mobile and...

- 24 September 2013, 09:24 in Digital Marketing

Our Mission

While businesses that were ‘born digital’ — such as Amazon, Google, and Facebook and technology companies such as Apple, Dell, and...

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