- 23 September 2013, 16:31 in Digital Marketing

Top Three Tips for Winning at Multi-Channel

Multi-channel marketing is exactly what it says on the tin, marketers using various channels to reach their audiences. Today it is essential. iCrossing has seen mobile sales for retail clients shift considerably, over 20% increase, in the last year alone. I believe that a company investing in communication across multiple channels is creating a more stable profile across both ATL and BTL activities.

Below are my top three recommendations to brands...

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5G will advance all of society as we know it

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- 23 September 2013, 15:10 in Digital Marketing

Digital Marketing Magazine Asks: Peter Briffett

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- 23 September 2013, 10:30 in Digital Marketing

What Does the Future hold for the Marketing Organisation?

There is a lot of talk about how digital is transforming the marketing organisation, how the CMO is becoming more technology-savvy and data-driven,...

- 23 September 2013, 10:06 in Digital Marketing

There's No Such Thing as Free Web Traffic

Want some free traffic from Google? From social media? Nonsense. All the relevant people that come to your website were paid for. Either you paid for...

- 20 September 2013, 15:16 in Digital Marketing

Digital Marketing: The Science behind the Art?

With the current hype of big data in marketing land, many people feel that digital marketing is completely turning into a data-driven ultimate CRM...

- 20 September 2013, 15:07 in Digital Marketing

The Power of Seduction

Advances in technology offer incredible new opportunities for the digital marketeer, vibrant and exciting new frontiers frequently appear on the...

- 20 September 2013, 14:18 in Digital Marketing

Time to get Emotional

Traditionally marketers have thought in terms of disciplines and many marketers sat in their silos with only a vague understanding of what the other...

- 20 September 2013, 12:18 in Digital Marketing

Gen Y and supermarket shopping

As part of my role, I spend a lot of time visiting different supermarkets. I can see that the nature of shopping in the UK is changing. The days of...

- 20 September 2013, 11:50 in Digital Marketing

The growing trend of 'Total Customer Engagement'

When I was a kid, we used to shop in the same places all the time. We'd walk down the street and say hi to the butcher walking in the other...

- 18 September 2013, 14:18 in Digital Marketing

How to drive customer loyalty with a digitally connected leadership approach

Customer loyalty should be a top priority for any firm pursuing business growth, and can be assisted by CEOs and business leaders that are willing to...

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