- 21 November 2013, 08:30 in Digital Marketing

Online Customer Engagement, Part 2: Real-Time Personalisation

For today’s generation of web savvy consumers, having to laboriously click through multiple web pages or sift through numerous poor on-site search results to find the products they want is just not good enough. Customers increasingly want, even expect, fast access to highly personalised content that not only reflects their preferences and interests, but also tempts them into exploring relevant new products and categories that will be of potential value...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 21 November 2013, 08:00 in Digital Marketing

Online Customer Engagement, Part 1: Positively Influencing Customers’ Purchasing Decisions

For online retailers, customer encouragement involves incrementally building on the relationship through highly personalised, targeted...


- 20 November 2013, 17:00 in Digital Marketing

How to become Digital First, Part 2: Leading by Example

In the first part of our brace of articles designed to help you manage a smooth transition to the digital world, we looked at how your digital...

- 20 November 2013, 08:00 in Digital Marketing

How to Become Digital First, Part 1: Creating a Vision to Stand the Test of Time

It can be incredibly confusing reading articles and research papers that want you to adopt change, embrace change and trust change to progress in the...

- 18 November 2013, 13:00 in Digital Marketing

Bank to the Future at the Digital Marketing Show

Today investing in businesses and raising finance for companies has gone digital with the growth of CrowdFunding platforms like BankToTheFuture.com....

- 15 November 2013, 08:30 in Digital Marketing

A Customer is for Life, not Just for Christmas

As British retailers brace themselves for the busiest Christmas in five years, many will be making concerted efforts to drive customers into their...

- 14 November 2013, 18:25 in Digital Marketing

Choosing to compromise

Is ‘Choose Your Own Device’ (CYOD) a good compromise for hard-pressed IT managers challenged by BYOD?At a time when the BYOD (Bring Your...

- 13 November 2013, 08:01 in Digital Marketing

#RIPFacebook?

A survey of some of the most influential marketers in the UK has revealed some surprising results including: • Only half were confident that...

- 12 November 2013, 13:00 in Digital Marketing

Top-Level Domains: Ranking and Online Brand Visibility

The new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc.,...

- 12 November 2013, 08:30 in Digital Marketing

6 Million Views Without Stepping on a Plane

Another day, another brilliant video to share with you. I arrived in the office this morning to find this video in my inbox. Today's comes from...

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