- 5 December 2013, 17:00 in Digital Marketing

The Death of Campaign Management

Every technology has its lifecycle stages – the intro, growth, maturity, and the inevitable decline stage. But what about marketing approaches – do they also reach the end-of-life? Campaign management as we know it seems to be reaching that stage.

The rigid approach of marketing campaigns, based on fixed audience groups, predetermined timing, and periodic sale events, seems to be coming up short in the age of individualisation, immediacy, and social-media-aware...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 5 December 2013, 08:00 in Digital Marketing

Digital Marketing Magazine Asks: Colin Grieves

Facebook is an ever-evolving platform, with new features and consumer usage patterns regularly changing the...


- 28 November 2013, 08:30 in Digital Marketing

Last Day!

On behalf of everyone at the Digital Marketing Show, I hope you have had a great time over the past two days. We've had some brilliant speakers who...

- 26 November 2013, 21:00 in Digital Marketing

Digital Marketing Show: Day One

The first day of the first ever Digital Marketing Show is over. And what a day it's been! We've had packed theatres all day, especially at the...

- 26 November 2013, 08:00 in Digital Marketing

The Digital Marketing Show is Here!

Good morning! I hope many of you are reading this on your journey to London ExCel for the first ever Digital Marketing Show, whether by bus, tube,...

- 25 November 2013, 17:00 in Digital Marketing

Underwired's 2014 Predictions

We expect 2014 to be a big year for digital marketing as more and more businesses realise they need to have a digital presence to succeed. Here are our predictions for 2014, focusing on customer loyalty that is bought and customer loyalty is earned.


- 25 November 2013, 08:00 in Digital Marketing

The Final Countdown to the Digital Marketing Show

Excuse the over-used and clichéd pun, but please indulge my excitement by watching the video. The reason for my excitement is, of course,...

- 22 November 2013, 08:50 in Digital Marketing

Digital Marketing Show Edges Closer

The Digital Marketing Show is just four days away! Get your free ticket! Our world is changing rapidly and every marketer needs to keep up with this...

- 22 November 2013, 08:30 in Digital Marketing

The High Street Needs a Technological Revolution

The future of the high street is hotly debated. Industry experts, politicians and retailers constantly argue about what could or should be done to...

- 21 November 2013, 17:00 in Digital Marketing

Online Customer Engagement, Part 3: The Benefits of an Omni-Channel Approach to E-Commerce

The need to engage with prospective customers through multiple channels is not a new concept for marketers. By adopting an omni-channel approach,...

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