- 31 March 2018, 09:00 in GDPR

Over a third of marketers still don’t understand GDPR as implementation deadline looms

New research finds a significant number of firms across Europe and the US lack essential knowledge about the new regulation.

With only 9 weeks to go until the General Data Protection Regulation (GDPR) is implemented, new research has revealed that over a third of marketers across Europe and the US still don’t understand the changes or the impact it will have on their businesses.

The study, which was conducted by marketing automation...

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- 21 June 2018, 11:50 in GDPR

One month in: marketing under the GDPR

Marketing is all about knowing your customer, but how are executives managing this amid the...

- 30 March 2018, 09:00 in GDPR

Marketers: what are individuals’ rights under GDPR?

In two months’ time the GDPR will introduce far more stringent data laws designed to...

- 29 March 2018, 09:00 in GDPR

GDPR: Changing the ways businesses interact with their customers

From 25 May 2018 the Data Protection Act 1998 (DPA) will be replaced by The General Data Protection Regulation (GDPR), and it will bring important...

- 9 March 2018, 16:34 in GDPR

72% of Brits haven’t heard about GDPR

In the lead up to the GDPR regulation, YouGov researched consumers’ attitudes towards the new rules and data privacy more generally. Although...

- 7 March 2018, 17:41 in GDPR

Abigail Dubiniecki: Data protection by design and default is GDPR in a box

“If you can achieve data protection by design and default then you can pretty much meet most of your GDPR obligations,” says Abigail Dubiniecki, speaker at the Roadmap for Sales and Marketing GDPR summit on 8th March.

- 5 March 2018, 11:18 in GDPR

Chris Combemale: “In the Fourth Industrial Revolution, putting data privacy first will be key”

Chris Combemale, CEO at the Direct Marketing Association, says companies need to think about data privacy as a core brand value. A speaker at the...

- 2 March 2018, 09:13 in GDPR

What does GDPR mean for B2B email marketing?

The GDPR will bring the protection of personal data into focus across all facets of business life, and this is going to alter our approach to B2B...

- 28 February 2018, 15:41 in GDPR

“We are just opening Pandora’s box”, says Adil Akkus, Axa Investment Banking

Adil Akkus, from Axa Investment Banking, speaking at next week’s GDPR Conference Europe: Roadmap for Sales & Marketing, says that...

- 23 February 2018, 09:57 in GDPR

GDPR impact on B2C marketers

Data and data analysis, it has become the lifeblood of consumer marketing, but under the General Data Protection Regulation (GDPR), the processing of...

- 22 February 2018, 15:30 in GDPR

The journey to GDPR: Is consent the new king?

When the General Data Protection Regulation hits in around three months’ time, a new era of data security will dawn for all firms that process...

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