It’s easy to see the GDPR as a hassle, but smart business owners have long been aware of the huge opportunities that stronger data protection practices will bring.

Stand out for the right reasons

As recent data breach scandals have eroded consumer trust, customers are seeking companies that can guarantee privacy and security of their personal details.

Avoiding heavy regulatory penalties and reputational damage will depend on how effectively companies can instil the privacy by design that the GDPR advocates.

On the other hand, benefits will blossom for those who get involved, get informed and lean forward on their journey to compliance. This education is part of a greater momentum that has promoted data quality to the top of the corporate marketing conscience.

Healthy data for vibrant marketing

When collected, stored and processed in compliance to the new laws, data integrity grows; it becomes more potent, yielding permission-based marketing campaigns that are more relevant to more people.

Consent-based marketing and the enhanced control will create a climate in which 3rd party data will find it difficult to survive; databases will streamline, challenging marketers to reengineer data management strategies and customer engagement methods.

Customer retention is just one dynamic that will help to iron out wrinkles of bad practice,and galvanisebehavioursthat are fit for purpose in the digital era.

Guidance from the experts

On May 17th, an exclusive webinar hosted by ON24 will give attendees a fresh understanding of the GDPR’s implications for marketing practice, and provide actionable steps chiefs can take to steer safely through the new regulatory landscape.

Andrew Warren-Payne, Managing Director at Market2Marketers will be moderating the panel.

As a facilitator enabling between tech companies, agencies and media businesses to connect with marketers and advertisers, Andrew has spoken to thousands of marketers in events spanning over ten countries. He is widely published within his industry, having published through The Guardian, BBC, PSFK and Forbes.

Featuring speakers from Henley Business School and My Inhouse Lawyer, our panel includes:

Abigail Dubiniecki, Specialist, My Inhouse Lawyer

A Canadian freelance lawyer and founder of Strategic Compliance Consulting Ltd, Abigail’s reservoir of expertise nourishes organizational compliance in privacy, data protection and GDPR implementation.

Whether consulting in the top echelons of GDPR consulting, delivering keynotes to senior managers through Henley Business School, or advising UK companies through My Inhouse Lawyer, Abigail’s robust solutions are the perfect reconciliation between compliance, risk and technology.

Ardi Kolah, Director of the GDPR Transition Programme, Henley Business School

Ardi is Co-Programme Director of the DPO (Data Protection Officer) Certificate at Henley Business School and the founder of GO DPO EU Compliance and Recruitment Ltd, a specialist executive training and recruitment company.

Ardi is also Editor-in-Chief of the Journal of Data Protection and Privacy that was launched in January 2017; as far as GDPR goes, you’re in the hands of an undisputed authority who’s literally written the handbook and who continues to guide the global GDPR compliance dialogue from the front.

Zach Thornton, External Affairs Manager, DMA

Since joining the DMA as External Affairs Manager, Zach has focused on lobbying the UK and EU to achieve a balanced General Data Protection Regulation, and is now beginning work on the revised ePrivacy regulation. Intrinsic to his mission will be ensuring that the legislation does not undermine, but drives British business.

Zach is also passionate about politics and current affairs, and stood as a candidate for Borough Councillor in the May 2014 local elections in Tower Hamlets, London.

Accelerate your preparation with ON24

Fresh from cutting edge keynotes at the GDPR Summit: London, our panellists will break down compliant marketing methods, looking at how they can be dovetailed with legal and internal comms to produce campaigns that will flourish as the new regulatory dawn breaks.

Key topics will include:

• Different mechanism for the go-to-market
• Successfully aligning with other business stakeholders
• Optimising the time of company commentators
• Achieving a quick response to regulatory opportunities
• Overcoming key challenges, such as speed to market, content lifespan and market differentiation.

Viewers can get their specific queries answered in a Q&A that will follow the debate.

Click here to register your place on this exclusive webinar.

 

By Tom Davies, features editor, GDPR.Report


GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/


comments powered by Disqus