- 28 February 2017, 07:30 in News

Advertisers are Failing to Lead on Media

Media is viewed as a complex headache by advertisers who are failing to provide leadership in this critical investment area, according to a new report from media change consultants ID Comms.

The findings of the 2017 Global Media Thinking Survey reveal the poor strategic approaches currently being applied to media investment.

The report, which is based on responses from both advertisers and agencies, shows widespread agreement that advertisers are generally failing to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than...


- 20 February 2017, 08:30 in News

Marketers Questioning if They Really Know Their Audiences After Trump and Brexit

The surprising rise in populist sentiment in 2016 has resulted in two-thirds (66%) of marketers questioning how well they understand their...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang words, such as 'bae' or 'YOLO' in their marketing...

- 20 February 2017, 07:30 in News

66% of Marketers No Longer Incorporate Mobile Apps into their Campaigns

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, reveals the new State of Digital Commerce...

- 10 February 2017, 08:00 in News

What’s Holding Marketing Professionals Back in the Workplace?

According to our research, marketers are more likely to have workplace fears than professionals in any other industry, with a staggering 90.9%...

- 3 February 2017, 09:00 in News

Marketers Admit 'Coding Gap' Makes Business Less Agile

More than half (54%) of marketing professionals believe the 'coding gap' between marketing and development teams make their business less agile,...

- 3 February 2017, 08:30 in News

Just 9% of Small Businesses Focus on Website Conversion

Just 9% of the time small businesses spent in discussions with a web designer focuses on conversion, and even less time (3%) is given to branding,...

- 2 February 2017, 09:30 in News

Google Overtakes Apple as World's Most Valuable Brand

Google is now the world's most valuable brand, overtaking Apple, according to the latest Brand Finance Global 500 report. Google’s brand value...

- 2 February 2017, 07:30 in News

Dated MarTech Integration Costing Revenue

Businesses are missing out on revenue opportunities because they are still using old marketing technology, according to digital asset management...

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