- 11 April 2017, 08:00 in News

New Marketing and Data Guidelines set to Start by Summer

The Information Commissioners Office (ICO) is likely to begin work within weeks on new marketing and data guidelines that will directly impact most areas of digital marketing. Government legislation that instructs the regulator to produce a new code, will reach completion in this session of Parliament.

The Digital Economy Bill, which is a Government sponsored act and was a feature of The Queen’s Speech, has received its third and...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 April 2017, 08:30 in News

Poor Web Performance Damages 68% of Customer Relationships

More than two-thirds (68%) of UK consumers feel their opinion of a brand would be...


- 31 March 2017, 08:30 in News

SIINDA Acquires LOCAL SEARCH TODAY! and Yellow Search TODAY! Activities

SIINDA, one of the fastest growing media, digital media, search and data non-profit organisations, has acquired the activities of LOCAL SEARCH TODAY!...

- 29 March 2017, 09:00 in News

Over a Third of What we Consume Online is Content we Didn’t Set Out to Find

Consumers appear to be more open to discovering new content than ever before, after new research discovered we don't plan to find over a third of the...

- 28 March 2017, 08:30 in News

The Top 10 Most Highly Sought Roles in Digital Marketing

The world of digital marketing is constantly changing and evolving. New roles are emerging as companies adapt to new customer habits and strive to...

- 22 March 2017, 09:00 in News

Advertisers Seek Closer Relationships with Fewer Suppliers

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house...

- 22 March 2017, 07:30 in News

Social Followers Won’t Share it if it isn’t PG

Marketers should look beyond their own target market and consider their consumers’ social media audiences’ potential reaction to their...

- 13 March 2017, 07:30 in News

Digitisation Drives Sales and Marketing Partnership, but Business Yet to Catch Up

Nearly all senior business decision makers (92%) believe sales and marketing teams should work closely together, but 64% say they could be more...

- 2 March 2017, 07:30 in News

Half of Marketers Feel Disconnected with the C-Suite

Marketers feel the need to speak to language of the boardroom if they are to demonstrate the value of martech to the bottom line, according to...

- 1 March 2017, 08:00 in News

UK Media Planners Turn to Mobile Video

Over half of UK media buyers and planners are now using mobile video in their advertising campaigns, exceeding the number using TV. Fifty-one per...

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