- 30 January 2017, 08:30 in News

First Companies Certified Against Reducing Online Ad Fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the first two companies to received certification for efforts to combat advertising fraud.

Affectv and RadiumOne are the first companies to receive a certification seal that their processes reduce the risk of fraudulent ads being served, by applying the JICWEBS’ anti-fraud Good Practice Principles. They were awarded the seal following...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 25 January 2017, 09:00 in News

The Four Digital Profiles Your Marketing Needs to Know

Rakuten Marketing has revealed the four types of shopper you need to be aware of...


- 25 January 2017, 08:30 in News

Consumer Only Buy From Brands That Prove They Care About Earning Business

Nearly three quarters (72%) of consumers aged 18-65 in the UK say brands must actively demonstrate that they "understand and care about me" before...

- 25 January 2017, 08:00 in News

Over 55s Say Favourite Brands Don't Understand Them

Retailers in the UK appear to be losing touch with the over 55s as they continue to pursue Millennial shoppers, according to global loyalty marketing...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according to new research. The study, commissioned...

- 13 January 2017, 07:30 in News

Retailers Fail to Fulfil Consumer Personalisation Promises

While retail brands continue to battle over offering an increased level of personalisation to their custumers, 52% of consumers that have followed up...

- 11 January 2017, 08:30 in News

72% of Marketers Consider Data Analysis More Important Than Social Media Skills

Nearly three-quarters (72%) of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two...

- 11 January 2017, 08:30 in News

January is Key for Premium Puchases

January offers brands a fresh opportunity to tap into renewed appetite for self indulgent shopping as premium purchases are set to rise following the...

- 19 December 2016, 08:30 in News

Emerging Martech Limited to Big Brands

With £24.3 billion ($29.6 billion) in consumer spending up for grabs this Christmas, big brands are pulling out all the stops to attract...

- 15 December 2016, 08:30 in News

Nearly Half of Online Campaigns Miss Target Audience

Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than...

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