- 14 December 2016, 08:30 in News

Waitrose Holds Title for Strongest Christmas Email Campaign

Waitrose is ahead of other supermarkets in the email campaign stakes as it vies to be consumers’ choice for Christmas dinner this year, according to research by email service provider Mailjet.

With a total score of 21.3 points out of an available 29.0, this marks the second consecutive victory for Waitrose in the study carried out by Mailjet. This year’s success also represents a significant improvement on Waitrose’s performance from last...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 12 December 2016, 09:00 in News

Advertisers Workers Spend 20 Days a Year Searching for Internal Support

Advertising employees are wasting valuable work hours looking for support in their roles as they...


- 7 December 2016, 09:00 in News

Gen Z to Give Marketers a Run for Their Money

Marketers need to gain a rapid understanding of the needs, aspirations and behaviours of Generation Z, also known as 'post millennials' or...

- 5 December 2016, 08:00 in News

Male, Married and Millennial: The Profile of a Loyal Customer

Being male, married and a millennial are the key traits of the most engaged customers, according to global research conducted into the relationships...

- 1 December 2016, 09:00 in News

Voicemail is Costing Marketing Agencies’ Trade

Britain’s professional marketers are missing out on work because they are failing to answer their phone calls, and are instead letting them go...

- 1 December 2016, 08:00 in News

Virtuality and 'Gritty' Women to Dominate Visual Content in 2017

Visual content is likely to be dominated by 'gritty women', 'virtuality' and a 'global neighbourhood', according to Getty Images.  The company's...

- 30 November 2016, 08:00 in News

Keeping up with Digital Trends Requires Expert Execution

UK Government statistics confirm that 72% of large companies and 49% of small and medium-sized enterprises (SMEs) are currently suffering the effects...

- 29 November 2016, 09:30 in News

New Marketing Code Sanctioned by Commons Committee

The Committee stage of the Digital Economy Bill has passed with a change to the Data Protection Act 1998. The key consideration is that the...

- 28 November 2016, 08:30 in News

Brand Imagery More Diverse Than Ever

Marketers are increasingly using images that are racially and sexually diverse in their campaigns, according to new research from Shutterstock....

- 24 November 2016, 08:00 in News

Tech-Savvy Millennials Lead Christmas Shopping

One of the largest generations in history, millennials, are set to lead the pack in Christmas shopping spend in the UK this year, according to new...

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