Businesses are missing out on revenue opportunities because they are still using old marketing technology, according to digital asset management firm, Bynder.
The report found that new branded content is particularly important in generating higher consumer engagement, with products and higher customer satisfaction rates that lead to sales. Nine in 10 respondents pin sales success on effective website content, from banners to editorial, images and video. However, 76% of respondents indicate while dependent on successful peak periods in generating target revenues – from Valentine’s Day, Mother’s Day, Graduation, Back-to-School and the Holidays – most struggle to keep up with content demands.
Managing digital content from mobile layouts to product shots for the sales team often represent make or break moment for brands. In fact, 32% say total sales are attributed to peak periods. However, greater e-commerce sales can be achieved during peak periods (and the quieter times) with stronger MarTech integration as the data reveals:
· Real-time content distribution – Marketing departments would be less pressured if they could get their content live faster (58%) and produce more of it (52%).
· Value of content – Approximately 50% of respondents say the brand experience they offer is improved by content but their biggest peak challenge is conceptualising organic ideas and executing them faster than competitors.
· Crucial peak performance – 76% of companies have peak traffic periods that account for an average of 32% of their total sales.
· Ability to communicate global business goals – 46% of marketers want to be able to collaborate more effectively across international markets.
· Quality over quantity – The biggest challenge of peak periods is to come up with content that is better and is executed faster than competitors (50%).
Chris Hall, Bynder CEO, said: “Bynder’s third party research underscores the importance of streamlining the creative process to accelerate commerce. With nearly one-third of marketers wasting more than a day on website uploads is astounding.
“To remain competitive and innovative in our crowded and fast-paced market, it’s crucial any time spent on admin work doesn’t overshadow time necessary to share and publish content faster, and more creatively than the competition."
By Jonathan Davies, editor, Digital Marketing Magazine
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus