- 22 August 2014, 17:00 in Apps

Five Top Tips To Supercharge Your Apps

More than 90 per cent of apps are abandoned within a year, according to recent research. But a small proportion manage to avoid this fate, and a chosen few go on to become global sensations. Whether you are a seasoned digital marketer or a business owner looking to go mobile, there are a number of simple steps you can take to ensure your app does not disappear without trace.

1) Focus...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 August 2014, 08:00 in Apps

Here’s to the Branch-Less Bank

Some years ago NatWest bank ran a TV ad campaign which depicted an elderly lady...


- 19 July 2014, 13:00 in Apps

World Cup Final Shows Strong App Engagement

As the FIFA 2014 World Cup wrapped up with the final match between Germany and Argentina, millions of football fans tuned in. As reported by...

- 18 July 2014, 08:00 in Apps

Optimising Apps as part of the Overall Customer Experience

As Apps become an increasingly important way of engaging customers, organisations need to get a far better understanding of the App experience. Great...

- 17 July 2014, 14:00 in Apps

Is Your App Sticky Enough?

The Localytics App Stickiness Index measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App...

- 10 July 2014, 17:00 in Apps

Power & Potential of App Install Advertising

The following infographic takes a look back on Facebook’s massive success in the market and finds some interesting cost comparisons to other...

- 9 July 2014, 13:00 in Apps

Facebook’s Slingshot App Cracks Code to Engaging Teens on Social Media

Facebook has finally accepted the fact that it needs more than one big blue app to attract teens and youngsters back to the social network giant. The...

- 4 July 2014, 16:15 in Apps

App of the Week: TeamViewer

Businesses can’t afford to be static in the current business world. This doesn’t just mean staying a step ahead with your marketing...

- 27 June 2014, 14:53 in Apps

App of the Week: Mention

For any business, regardless of industry, it is important to never miss a thing. Missing the slightest opportunity could mean a loss of interest,...

- 20 June 2014, 15:15 in Apps

App of the Week: CoSchedule

Following a fantastic Content Marketing Boot Camp on Wednesday (18th June), it seems appropriate that the first 'App of the Week' award would go to a...

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