- 11 June 2014, 08:00 in Apps

Soft Launch: How to Maximize Your Gaming App’s Potential

To no surprise, “games” is the most popular category in the U.S. app stores. In 2013, mobile game usage grew by 66 percent, and the most recent estimates suggest users spend 40 percent of their total in-app time playing with, among other things, birds of varying temperaments. For game marketers, cracking the top 10 of the category requires approximately 65,000 daily downloads, over 10x as many needed for more typical...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 April 2014, 13:00 in Apps

Top UK Travel Brands Missing App Store Optimisation Opportunity

App discovery in the travel industry is stalling due to spelling mistakes, omitting obvious keywords...


- 13 March 2014, 13:00 in Apps

Seven Essential Steps towards Launching a Branded App

Know your market Your mobile strategy must be linked cohesively to any other marketing activities you have. An app that's merely an afterthought...

- 12 March 2014, 13:00 in Apps

How Not to Develop a Mobile App

Remember the nineties? Every company wanted a website. The first websites were slow, difficult to navigate and looked, well, ugly. Today, it's the...

- 11 March 2014, 13:00 in Apps

Should you be Using iPad Apps as part of your Marketing Mix?

Should you be using iPad apps as part of your marketing mix? 85% of people prefer apps to mobile websites. There are loads of reasons why businesses...

- 28 January 2014, 13:00 in Apps

Apps to Help you Work Smarter from Home

Many home businesses are now feeling the benefit of some of the more obvious applications available to them, for example Skype, Hoot Suite and Feedly...

- 9 October 2013, 08:00 in Apps

Top Tips on How to Cut Through the App Market Maze

App market complexity presents challenges not only for consumers faced with limitless choices, but also for app marketers competing for the valuable...

- 30 September 2013, 08:45 in Apps

Developing a Mobile App vs. a Mobile Website

According to a survey conducted by Compuware, 85% of consumers favour apps over mobile websites. This is down to convenience, speed and ease of use....

- 20 September 2013, 10:18 in Apps

Do you REALLY need an app?

The cost and effort of maintaining an app is often underestimated and small organisations may not have the resources to drive organic traffic to the...

- 13 September 2013, 11:36 in Apps

Do You Really Need an App for That?

Thinking of developing a mobile app for your business? Here’s a checklist to help ensure it has the best chance of success in a crowded...

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