The Localytics App Stickiness Index measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App Stickiness Index is a composite of two key app metrics: Power Users and Loyal Users.
For Overall App Stickiness, the App Burnout trend continues (especially in Games and Technology). Media and Entertainment apps continue to have the greatest App Stickiness, with the Technology vertical having the lowest.
Android and iOS continue to track equally, but iOS has equalized with Android in Power Users and remains higher for Loyal Users.
For more informaion, see the full infographic here:
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